Publications

April 2011 (Revised July 2014)
Case

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg and Michael Slind

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India

Awards

Pathfinder Award

By: Stephen A. Greyser

Received the 2009 Pathfinder Award from the Institute for Public Relations. The award is given for significant contribution to the body of knowledge and practice of corporate communications and public relations through scholarly research. View Details

01 Dec 2001
News

September 11: A Community Reflects

“The events of Tuesday have touched everyone deeply in some way, and we are all struggling to find hope in the face of despair.” —Dean Kim B. Clark As it has so often on important occasions in Harvard View Details

Keywords: Susan Young;Deborah Blagg

18 Jan 2017
Blog Post

The Latino Community at HBS

Hello and thank you for taking the time to read more about the Latino community at HBS! Allow us to introduce ourselves. Our names are Raysana Hurtado (Co-President of LASO) View Details

October 2018 (Revised August 2019)
Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein

Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details

Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia

11 Jan 2016
Blog Post

Meet the Business and Environment Initiative

BEI organizes conferences, seminars, and symposia that increase the visibility of environmental problems and their solutions among students, alumni, and the broader View Details

15 Sep 2022
News

Lessons on Leadership and Community from 25 Leaders of Color

Research Summary

Communication (and Coordination?) in a Modern, Complex Organization

This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

relationships with people well before I had launched my business. Start planning early. Save money. And go back to your community." Feeling profitable, McMillan said, is not only about economics—it's about earning respect from... View Details

Keywords: by Julia Hanna

11 Feb 2010
News

Business and the Olympics

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

Web

A Vital Residential Community | About

A Vital Residential Community Designed with the belief that daily interactions increase the potential for learning. Map & Directions Take a Tour Contemporary Art A Commitment to Sustainability HBS is the only top View Details

29 May 2017
Blog Post

The Diverse Community at HBS

with a liberal arts background, I had been thinking about going to business school to learn more about different industries and topic areas (like finance and accounting) in... View Details

12 Sep 2016
Blog Post

An Interview with Corporate Relations Director, Jonathan Shepherd

mind, then you are much more likely to make the decision that will make you the happiest. Tell us a fun fact. I love Wikipedia. Like a coaching appointment, you can start off curious about X and end up learning about a distant Y. For... View Details

September 1999
Background Note

Revolution in the Communications Switching Industry

By: Jay O. Light, Lynda M. Applegate and Daniel J. Green

As data packet switches threatened the voice circuit switch industry in 1999, major switch and router vendors began paying high premiums to acquire venture-backed switch companies. This note explains what a switch is and suggests why large vendors might be so anxious... View Details

Keywords: Acquisition; Restructuring; Capital; Information Technology; Technology Adoption; Communications Industry; Communications Industry

2009
Working Paper

From Strategy to Business Models and to Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart

The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details

Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation

Read Now

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States