Publications

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

June 2020
Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt

Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details

Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy

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Campus & Community | About

Campus & Community Map & Directions Take A Tour A Vital Residential Community A Campus Built on Philanthropy A Commitment to Sustainability 1927 Harvard Business School campus... View Details

June 2012
Article

Meta-Organizational Design: Rethinking Design in Inter-Organizational and Community Contexts

By: Ranjay Gulati, Phanish Puranam and Michael Tushman

This paper provides conceptual foundations for analyzing organizations comprising multiple legally autonomous entities, which we call meta-organizations. We assess the antecedents of the emergence of such collectives and the design choices they entail. The paper... View Details

Keywords: Design; Organizations; Civil Society or Community; Relationships

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01 Dec 2003
News

HIV/AIDS and Business

social and financial cost of inaction is so high that standing by is not an option, particularly for multinational corporations doing business in countries with high infection rates. “AIDS places a dramatic... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

2017
Working Paper

Business and Sustainability: New Business History Perspectives

By: Ann-Kristin Bergquist

This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details

Keywords: Environmental Sustainability; Business History; Perspective

SSRN

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July 1998 (Revised August 1998)
Case

Community Wealth Ventures, Inc.

By: James E. Austin and Meredith D. Pearson

Share Our Strength, a successful anti-hunger nonprofit organization, created a for-profit subsidiary--Community Wealth Ventures (CWV)--to provide advisory services to companies and nonprofits on collaboration. Management is reviewing CWV's start-up experience. View Details

Keywords: Business Subsidiaries; For-Profit Firms; Governing and Advisory Boards; Management Analysis, Tools, and Techniques; Partners and Partnerships; Nonprofit Organizations; Consulting Industry

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07 Nov 2017
Working Paper Summaries

Business and Sustainability: New Business History Perspectives

Keywords: by Ann-Kristin Bergquist

24 Oct 2017
Blog Post

The Latin American Community at HBS

Latin American is a state of being, not a regional denomination. Or at least that is what I learned at Harvard Business School. Upon arriving at HBS, members of the Latin American community took conscious... View Details

January 2009 (Revised May 2011)
Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty

China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details

Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China

08 Nov 2019
News

HBS Life: The Military Community at HBS

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

June 1995 (Revised August 1995)
Background Note

Managing IT in the 1990s: Communications Technology

By: Lynda M. Applegate and Geoffrey Bock

Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details

Keywords: Management; Information Technology; Communication Technology