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Show Results For
- All HBS Web
(713)
- News (136)
- Research (491)
- Events (2)
- Multimedia (7)
- Faculty Publications (372)
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details
- 01 Jun 2002
- News
Hawes Hall Dedicated
students who will attend classes in Hawes Hall, the School's teaching mission will be greatly enhanced by the technology in the building, including videoconferencing, teleconferencing, Webcast, and broadcast capabilities. Hawes was filled... View Details
- 06 May 2008
- News
Small World? Read Nil about It
occurring in cable and broadcast TV.) Indeed, just three years after 9/11, front-page coverage of foreign news in American newspapers had dropped to its lowest point ever. If it were not for Iraq or the occasional natural disaster... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear View Details
- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- News
Advanced Statistics Are the New Foam Fingers
package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those metrics are also fed to the View Details
- 08 Feb 2022
- Cold Call Podcast
What’s Next for Nigerian Production Studio EbonyLife Media?
- 17 Jun 2019
- Working Paper Summaries
The Comprehensive Effects of a Digital Paywall Sales Strategy
- Profile
Hayling Price
Kennedy School, the real New Rochelle he lived in differed greatly from the broadcast fantasy. "I grew up in the middle of two 'New Rochelles' and lived between two worlds," says Hayling. One of those was close to the television... View Details
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
hosted the event. Are Wireless "hot Spots" Potentially Hot Markets? Hot spots are pockets of wireless access points that increasingly populate airports, coffee shops, corporate campuses, public transportation, and even homes. The underlying technology, called... View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
is no stranger to entrepreneurship. In 1991, he created a sports data service that he sold three years later to Data Broadcasting Corp. (DBC), a firm that hired him to set up DBC News, where he founded MarketWatch. With Kramer as CEO,... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on advertisements to support their... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
without informing other departments, leading to waste and duplication. Respect among peers declined. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame.— Rosabeth Moss Kanter BBC: In 1999, the British View Details
Keywords: by Rosabeth Moss Kanter
- 05 Feb 2013
- First Look
First Look: Feb. 5
a search in the context of a single well-known case: the Federal Radio Commission's (FRC) 1927 decision not to expand the broadcast radio band. The standard account of this decision holds that incumbent View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Mar 2008
- News
Centennial Goes YouTube
cool Institutional Memory project that brings a whole new dimension to the HBS Centennial celebration. For NPR listeners, think StoryCorps comes to Soldiers Field, but with a twist. In addition to audio recordings, the project will capture video of alumni, faculty,... View Details
- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 04 Apr 2024
- Blog Post
Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water
might be polluted. But 10 to 15 years ago, we began to test the water and became concerned that it might not be drinkable.” He now sees himself and his sisters as “stewards” of the historic acreage. Tim became even more worried last summer after seeing a Canadian View Details
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details