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Show Results For
- All HBS Web
(699)
- News (135)
- Research (484)
- Events (2)
- Multimedia (7)
- Faculty Publications (364)
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 04 Apr 2024
- Blog Post
Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water
might be polluted. But 10 to 15 years ago, we began to test the water and became concerned that it might not be drinkable.” He now sees himself and his sisters as “stewards” of the historic acreage. Tim became even more worried last summer after seeing a Canadian View Details
- Profile
Hayling Price
Kennedy School, the real New Rochelle he lived in differed greatly from the broadcast fantasy. "I grew up in the middle of two 'New Rochelles' and lived between two worlds," says Hayling. One of those was close to the television... View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
is no stranger to entrepreneurship. In 1991, he created a sports data service that he sold three years later to Data Broadcasting Corp. (DBC), a firm that hired him to set up DBC News, where he founded MarketWatch. With Kramer as CEO,... View Details
- 08 Feb 2022
- Cold Call Podcast
What’s Next for Nigerian Production Studio EbonyLife Media?
- 17 Jun 2019
- Working Paper Summaries
The Comprehensive Effects of a Digital Paywall Sales Strategy
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
hosted the event. Are Wireless "hot Spots" Potentially Hot Markets? Hot spots are pockets of wireless access points that increasingly populate airports, coffee shops, corporate campuses, public transportation, and even homes. The underlying technology, called... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips from advertising sponsors. For... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
a search in the context of a single well-known case: the Federal Radio Commission's (FRC) 1927 decision not to expand the broadcast radio band. The standard account of this decision holds that incumbent View Details
Keywords: Sean Silverthorne
- 11 Jul 2017
- News
The Right Thing to Do
Ronnie and Larry Ackman (MBA 1963) and produced by New York public broadcaster WNET. The three episodes in the series premiered on WNET and are now being offered to some 400 business schools in the United States and Great Britain “in hope... View Details
- 01 Feb 2001
- News
The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts
risk-reducing "portfolios" of causes instead of focusing on one. In contrast, she noted, "at one time, the Rockefeller Foundation helped revolutionize university education, the Ford Foundation helped create the Public Broadcasting System,... View Details
Keywords: Health, Social Assistance
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on advertisements to support their... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
without informing other departments, leading to waste and duplication. Respect among peers declined. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame.— Rosabeth Moss Kanter BBC: In 1999, the British View Details
Keywords: by Rosabeth Moss Kanter
- 01 Dec 2013
- News
Case Study: Citizen Buffett
throughout the industry. By the end of 2011, Media General, which also owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led... View Details
- 01 Dec 2002
- News
HBSAAA Conference Addresses Pathways to Power
firms employ to evaluate opportunities. Cathy Hughes, founder and chairman of Radio One, the largest African American– owned and operated broadcast company in the United States and the subject of an HBS case study, spoke at the opening... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users broadcast live streaming video... View Details
- 07 Sep 2021
- News
Growing Home
broadcasting station. Ibaraki prefecture had only one broadcasting station, including TV and radio, so that studio had a monopoly on the airwaves. So we bought a station from Asahi Shimbun newspaper company... View Details
Keywords: Dan Morrell
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
- March 1982 (Revised August 1988)
- Case
Duncan Field (A)
Duncan Field, having left employment in the cable television industry, is attempting to find and buy a cable system with a financial backer. Traces Duncan's career path preparing for this move, shows development of his financial backing, follows his search, and... View Details
Thurston, Philip H., Richard O. von Werssowetz, and H. Irving Grousbeck. "Duncan Field (A)." Harvard Business School Case 382-137, March 1982. (Revised August 1988.)