Brands - Publications - Faculty & Research

14 Dec 2022
News

Santa Claus Debates Whether to Outsource Toy Production

06 Oct 2016
News

The Munich Oktoberfest: From Local Tradition to Global Capitalism

22 Sep 2016
News

Innovation Under Constraint: Constructing a Turnaround at Lego

21 Jan 2020
News

When Community Becomes Your Competitive Advantage

23 Dec 2010
News

When the Underdog Becomes the Big Dog

02 Sep 2011
News

Interview with Professor Geoffrey Jones, author of Beauty Imagined

13 Oct 2010
News

Turning Business Owners Into Stars of Their Own Stories

14 Dec 2021
News

It's the Purpose Brand, Stupid

13 Nov 2020
News

helped us be successful, especially in this part of the world,” he says, citing the tight community of HBS and Harvard alumni in Asia as well as the power of the HBS brand to open doors. “HBS is what we have in common,” says Kao, noting... View Details

01 Dec 2023
News

Thinking Ahead

for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details

Keywords: Robert Bochnak

01 Sep 2023
News

Action Plan: In Context

launch a direct-to-consumer women’s wellness brand that incorporates traditional Chinese medicine. The world needs etiquette more than ever today, Ho says. “Every time I open a newspaper there’s a fresh story of epic rudeness, whether... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

16 Aug 2010
News

Sports Marketing Lifetime Achievement Award

11 May 2020
News

Professor Frances Frei talks Uber, WeWork & more

28 Mar 2024
News

Rooms with a View

the highest and lowest paid in the hospitality. Data science can take the internal politics and implicit bias out of hiring and promotion and it can also help investors see where a brand’s true value lies. Traditionally, hotel brands have... View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

01 Dec 2023
News

Rounding the Bend

toward circularity has been “an utter and complete lack of infrastructure,” Bolon observes. Looper Textile Co. was founded in 2023 to address that. A joint venture of the multinational fashion brand H&M Group and the European... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

05 May 2016
News

Fumigating the Criminal Bug: New Research on the Insulation of Volkswagen’s Middle Management

17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

networking, efforts to support innovation in Japanese business as well as community service and charitable works. “HBS has a great brand and reputation in Japan, and I hope we can make a difference with our initiatives around DEI,” says... View Details

Keywords: Margie Kelley

Publications