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- All HBS Web
(1,099)
- People (2)
- News (269)
- Research (647)
- Multimedia (1)
- Faculty Publications (260)
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- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
of politics is higher than it has been in the last couple of decades. Also, one way of viewing local elections and political primaries is as a product development process for the major parties. Letting voters choose among a diverse array of candidates with distinct... View Details
Keywords: by Sean Silverthorne
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
productive. That’s a missed opportunity. Questioning is a powerful tool for unlocking value in companies: It spurs learning and the exchange of ideas, it fuels innovation and better performance, and it builds trust among team members. And... View Details
Keywords: Dina Gerdeman
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
this frame be understood, especially if it is an inappropriate one detrimental to early trial of the product. For a mature product, insights about the category or a specific brand can lead to modifications that will extend its life and... View Details
Keywords: by Manda Mahoney
- 14 Apr 2015
- First Look
First Look: April 14
collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
Keywords: Sean Silverthorne
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
immediate and long-term goals in mind. One respondent summed up the challenge in a particularly apt way: “Shifting existing organizational structures from ‘peacetime’ value creation to ‘wartime/survival’ in a very short period of time As... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
2010) and Karen Dillon, the book uses meaningful corporate and personal anecdotes to extoll the value of theory in finding and creating happiness. "You'll see that without theory, we're at sea without a map or a sextant,"... View Details
- 19 Jul 2011
- First Look
First Look: July 19
case:http://cb.hbsp.harvard.edu/cb/product/711452-PDF-ENG BlackRock Solutions Kenneth A. Froot and Scott WaggonerHarvard Business School Case 211-082 The BlackRock Solutions case examines the different functions and economics of a global asset manager's View Details
Keywords: Sean Silverthorne
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the... View Details
Keywords: Martha Lagace
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
- 17 Mar 2015
- First Look
First Look: March 17
allows bank depositors to remain "sleepy": they do not have to pay attention to transient fluctuations in the market value of bank assets. In contrast, shadow banks create money-like claims by giving their investors an early... View Details
Keywords: Sean Silverthorne
- 29 Nov 2010
- HBS Case
United Breaks Guitars
in class is whether social media are better at destroying value than creating it. In social media an entity's size and brand recognition make it more vulnerable to parody and attack, not safer. As we... View Details
Keywords: by Julia Hanna
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
that the two companies should at all times pay dividends of equivalent value in sterling and guilders. There were two head offices—in London and Rotterdam—and two chairmen. Until 1996 the "chief executive" role was performed by... View Details
- 10 Dec 2013
- First Look
First Look: December 10
from "real work." But when Google's people analytics team examined the value of managers, applying the same rigorous research methods the company uses in its operations, it proved the skeptics wrong. Mining data from employee... View Details
Keywords: Sean Silverthorne
- April 2005 (Revised November 2008)
- Case
Banco Real: Banking on Sustainability
By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details
Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage
Kanter, Rosabeth M., and Ricardo Reisen de Pinho. "Banco Real: Banking on Sustainability." Harvard Business School Case 305-100, April 2005. (Revised November 2008.)
- 11 Dec 2012
- First Look
First Look: Dec. 11
PublicationsHow Much Is Sweat Equity Worth? Authors:Marquis, Christopher, and Joshua D. Margolis Publication:Harvard Business Review 90, no. 12 (December 2012) Abstract The article presents a case study of a business decision related to the View Details
Keywords: Sean Silverthorne
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
your values and style. My preference is to employ people who are polite but firm, welcoming but professional. You might decide to retain your predecessor’s EA because of his or her knowledge about how the place works and inside... View Details
Keywords: by John Quelch
- 23 Oct 2012
- First Look
First Look: October 23
competition is restricted. Using 28 million vehicle emissions tests from more than 11,000 facilities, we show that increased competition is associated with greater inspection leniency, a service quality attribute that customers value but... View Details
Keywords: Sean Silverthorne
- September 2006 (Revised February 2007)
- Case
Friendster (A)
By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
Piskorski, Mikolaj Jan, and Carin-Isabel Knoop. "Friendster (A)." Harvard Business School Case 707-409, September 2006. (Revised February 2007.)
- March 2021 (Revised February 2025)
- Teaching Note
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia