Brand Network - Publications - Faculty & Research

Career Coach

David Woodman

Managing Director of the Americas for Motive Television, President and co-founder Transformative Content Inc, General Manager Comcast SportsNet New England, Managing Director Sci-Fi Channel Europe, Director of Intl Business Development USA View Details

Keywords: Entertainment / Media; Publishing / Communications / Advertising; Sports

September 2000
Case

Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details

Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet

Citation

Find at Harvard

Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the... View Details

Keywords: Food & Tobacco

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

electronic device nearby, and married couples usually do not share cell phones. Innovation will serve people who want simplicity of technology usage. As the network gets larger it becomes less relevant to individuals, she said, so people... View Details

Keywords: by Martha Lagace

Career Coach

Kendall Borges

Combining her coach training at Harvard Business School and the Co-Active Training Institute, she helps clients define their career vision and act on it through developing a pitch, finding opportunities, identifying networks – and much... View Details

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

network The HBS network is a powerful thing, and one of the easiest and least intimidating places to start was talking to my classmates with retail experience. The online student classcard system made it... View Details

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a value on View Details

01 Jun 2014
News

Case Study: A Souped-Up Strategy

model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details

Louis B. Neumiller

Under Neumiller's "home-town-boy" leadership style, Caterpillar's revenues grew from over $100 million in 1941 to $827 million in 1963, prospering through World War II and the global post-war boom. Neumiller built the Caterpillar View Details

Keywords: Construction & Real Estate

Profile

Lauryn Hale

dream school," Lauryn says. "I sat on a bench after class and just imagined what it would be like to go here." Motivated by a desire to change her career path toward brand management, then education, Lauryn came to HBS to... View Details

Career Coach

Andrea Kimmel

banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche... View Details

Keywords: Education; Entrepreneurship; Investment Banking; Financial Services (All); Retail

02 Sep 2014
First Look

First Look: September 2

Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel... View Details

Keywords: Sean Silverthorne

04 Sep 2019
News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details

Career Coach

Christopher Canario

Chris has spent his career hyper-focused on the space industry. This includes an undergraduate degree in aerospace engineering, working for the International Space Station program at NASA, and supporting commercial spaceflight at Axiom Space. If you are View Details

Career Coach

Sarah Sikowitz

those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details

Profile

Laura Sandoval

in ecommerce with Zarbee’s Naturals (now a consumer brand of Johnson & Johnson), Laura turned her attention to an MBA. “I saw big gaps in the pursuit of the ‘triple bottom line: finding ways to use business to benefit people, profits,... View Details

01 Mar 2014
News

Everything Old Is a New Opportunity

independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

April 2010
Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman

Teaching Note for [606094]. View Details

Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry

Citation

Purchase

21 May 2021
News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Career Coach

Michelle Antonio

Michelle (Chicago Booth ’97, Wharton ’91) offers 15 years of professional experience in recruiting, consulting and career management leadership roles. Michelle partners with MBA students and alumni to achieve career success by tapping into the power of insightful... View Details

Keywords: Consulting; Consumer Products; Education; Government

Publications