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- Faculty Publications (76)
Show Results For
- All HBS Web (378)
- Faculty Publications (76)
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
packages, and distributes branded food products sourced from subsistence farmers. “Our vision is to be the preferred provider of food to West Africans,” they said. In 2010, the Nwunelis founded Sahel Capital, which includes a consulting... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
private equity fund invests in distressed businesses across sub-Saharan Africa, and Dozie soon found himself responsible for a coffee cherry washing station in the volcanic hills of western Rwanda. Up until that point, Dozie’s only sense... View Details
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
- 20 Nov 2007
- First Look
First Look: November 20, 2007
MaterialsColgate Max Fresh: Global Brand Roll-Out Harvard Business School Case 508-009 In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel... View Details
Keywords: Martha Lagace
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes View Details
Keywords: Dina Gerdeman
- Career Coach
Warren Radtke
Warren (Kellogg '60) is a HBS Career and Professional Development Consultant and a Confidential Advisor to C-Suite Executives and Entrepreneurs. He has held executive positions in public and privately held companies as well as in the nonprofit sector. In addition to... View Details
- 30 Sep 2014
- First Look
First Look: September 30
negatively affected compared to external-finance-dependent firms, and capital controls on equity have a more negative announcement effect than those on debt. Real investment falls following the controls. Overall, the results suggest that... View Details
Keywords: Sean Silverthorne
- 13 Apr 2010
- First Look
First Look: April 13
horizon, implying that growth is less risky than value at long horizons. Investors with access to bills and bonds exhibit similar behavior when value and growth tilts are computed relative to the total equity allocation of the portfolio.... View Details
Keywords: Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
- 29 Jan 2021
- News
Holding Business to Account
consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da Vinci's painting pay too much? Was it real? Did it matter? The sale of Leonardo's painting allows students to reengineer View Details
Keywords: Dina Gerdeman
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed... View Details
Keywords: Dina Gerdeman
- Web
Field Course: Life Sciences Venture Creation - Course Catalog
careers within the life sciences Building a brand and community within the industry to leverage for help Building budgets; licensing/creating intellectual property; legal and regulatory considerations Fundraising with angel individuals... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
pricing model, you can try a tiered pricing structure. Option 1: Refundable deposit paid up front plus a loyalty discount. Option 2: Equity participation (noncontrolling stake) plus volume discounts. Option 3: Combination of 1 and 2 plus... View Details
- 04 Mar 2022
- Blog Post
Advice from My HBS Career Journey in Renewable Energy
don't limit yourself. If you think you want to go into a startup then try it, but try VC too. It's great to utilize the in-semester internship time if you think you can manage it because you will get experience in a brand new area that... View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where... View Details
Keywords: Martha Lagace
- 27 Mar 2007
- First Look
First Look: March 27, 2007
imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its View Details
Keywords: Martha Lagace