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Show Results For
- All HBS Web
(442)
- People (1)
- News (114)
- Research (281)
- Multimedia (1)
- Faculty Publications (59)
- 08 Dec 2015
- First Look
December 8, 2015
sorting effect, whereby firms trade-off service quality and price, and in turn, the incumbent attracts service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past.... View Details
Keywords: Sean Silverthorne
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
by building a strong & technically capable brand which is defensible vs. going to the larger retail side first. Technology/Operations: Beyond the development of battery chemistries for the India context, Log 9's methodical use of data... View Details
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon Building Teams/Culture Compilation... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details
- 01 Mar 2010
- News
Sole Mates
I’m the CEO of Invest Macedonia, the primary institution in the country responsible for attracting foreign investments. The prime minister asked me to take the job, and I report directly to him. It’s the highest nonpolitical position in... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done by Amazon because they are much more efficient at it. I could... View Details
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
continuing challenges it faces because of reputational issues and government supervision. A decision by the Foundation to endow $100 million to provide financial aid for Chinese students studying overseas, which included large gifts to Harvard and Yale, View Details
Keywords: Sean Silverthorne
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
There are a couple of things I am working on at this time. One has to do with the negative effects of product variety. The basic premise is that certain types of product variety increase the attractiveness of a View Details
Keywords: by Manda Mahoney
- 06 Sep 2012
- News
Fashion-Forward
be a skill I could use in my career,” Amed says by phone from London. In fact, Amed has developed a worldwide following by employing those very same qualities. Launched in 2007, his website The Business of Fashion attracts more than... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 20 Sep 2021
- Research & Ideas
How Much Is Freedom Worth? For Gig Workers, a Lot.
measure. Flexibility attracts talent For Oberholzer-Gee, the Prop 22 results showed that voters, like DoorDash drivers, saw flexibility as the most important element of gig work. As regulations are debated from state to state, he says,... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
and successful systems will make sure that customers benefit from marketing relationships as much as firms do. Competition and brand reputations have traditionally been the market's way of providing consumers with a valuable marketing... View Details
Keywords: by Martha Lagace
- 18 Oct 2021
- Blog Post
How Much is Freedom Worth? For Gig Workers, a Lot.
measure. Flexibility attracts talent For Oberholzer-Gee, the Prop 22 results showed that voters, like DoorDash drivers, saw flexibility as the most important element of gig work. As regulations are debated from state to state, he says,... View Details
Keywords: Consumer Products
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
assist in attracting top talent to Africa and expand the School’s global impact. H – HBS Clubs. There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Connecting with a student club is a great way... View Details
Keywords: All Industries
- 24 Mar 2015
- First Look
First Look: March 24
Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its View Details
Keywords: Martha Lagace
- 18 Oct 2016
- First Look
October 18, 2016
durable, consumable, functional, and hedonic products) and evidence from a real-word dataset of lost Apple iPhones demonstrate how the availability of product upgrades increases cavalier behavior toward possessions. Moreover, we show that product neglect in the... View Details
Keywords: Sean Silverthorne
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
product category to attract the customer into the store (measured by the category market share); (2) sharing real estate in malls by building clusters of SMI stores and brands (measured by sales per square... View Details
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details