Bottom Of The Pyramid - Publications - Faculty & Research

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

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04 Mar 2024
What Do You Think?

Do People Want to Work Anymore?

while the partners are able to more than double the percentage of revenue brought to the bottom line. View Details

Keywords: by James Heskett

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

prior to incarceration, and when they did have jobs, their median earnings were a mere $6,250 per year. In addition, one in 10 boys born to families in the bottom 10 percent income bracket were incarcerated... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

leveraged the formula in Egypt and in more than 100 other countries. In fact, Gilead generated substantial revenues through this hybrid approach for viral hepatitis and HIV. In doing so, this method helped patients regardless View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

I've experienced first-hand the excitement and pain that come as companies with a few founders scale to hundreds or thousands of employees. At somewhere around 75 to 100 employees, running a business becomes... View Details

Keywords: by Julia Austin

13 Feb 2020
Book

Open Your Organization to Honest Conversations

New Video: Books@Baker Virtual Session with Michael Beer After prospering for more than 100 years, General Electric found itself in trouble in the early 2000s, facing the double wallop View Details

Keywords: by Dina Gerdeman

21 Nov 2011
Working Paper Summaries

Caste and Entrepreneurship in India

Keywords: by Lakshmi Iyer, Tarun Khanna & Ashutosh Varshney

Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details

22 Oct 2007
Research & Ideas

Bringing ‘Lean’ Principles to Service Industries

the more familiar lean technique of value stream mapping (VSM) to identify and decrease wasted time and effort throughout the software development process. Improving From View Details

Keywords: by Julia Hanna; Computer

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

mid-sized account base. At the top of the customer base pyramid where the accounts are huge, marketing and sales... View Details

Keywords: by Benson Shapiro

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

the most money possible is the real objective.” Thoughtful responses suggested more useful ways of examining the question as well as measuring... View Details

Keywords: by James Heskett

03 Mar 2023
Research & Ideas

When Showing Know-How Backfires for Women Managers

slicing meat, baking bread—they show that they’re willing to roll up their sleeves, but this behavior could be costly to their businesses’ bottom lines. By looking at the everyday activities View Details

Keywords: by Kara Baskin; Retail; Consumer Products

13 Mar 2023
Op-Ed

How Leaders Should Leave

Even the most loyal, long-serving employee may consider resigning from a job once or twice in a career in order to reboot or get ahead. Large organizations can offer more lateral opportunities to further your development, but View Details

Keywords: by John Quelch

16 Dec 2022
Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

candidates and asked them to rank their top three choices. Some of these sets employed standard algorithms, which generally included only three women who ranked near the bottom... View Details

Keywords: by Michael Blanding; Technology

12 Apr 2017
Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

Source: rawpixel Many jobs involve completing a series of sequential, independent, prearranged tasks. Physicians see patients; teachers grade papers; insurance agents process stacks of claims. In View Details

Keywords: by Carmen Nobel; Health

17 Dec 2018
Research & Ideas

Women Receive Harsher Punishment at Work Than Men

afterwards, their employment prospects were pretty dismal,” says Mark Egan, an assistant professor of finance at Harvard Business School. Egan details the misconduct findings in a new working paper, “When... View Details

Keywords: by Michael Blanding; Financial Services

27 Jun 2016
Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

there was more than a full point between the top quartile (which averaged 3.72) and the bottom (which averaged 2.88). “Even the United States,... View Details

Keywords: by Michael Blanding

06 Jun 2007
Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

a follow-on offering, the price falls, in part because you're putting more supply on the market for a given level of demand," Baker says. "In View Details

Keywords: by Julia Hanna

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

to lose money if they grant price discounts in-store to inquiring customers—although some will do so to appease an angry customer or through a sense of fairness. In some cases, however, self-matching is the... View Details

Keywords: by Dina Gerdeman; Retail

10 May 2022
Research & Ideas

Being Your Own Boss Can Pay Off, but Not Always with Big Pay

For generations, American workers have dreamed of striking out on their own, starting their own business, being their own boss—and ideally making a lot of money in the process.... View Details

Keywords: by Jay Fitzgerald

Publications