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- All HBS Web
(891)
- News (355)
- Research (449)
- Multimedia (28)
- Faculty Publications (68)
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- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
to the depth of the authors' arguments) raised so few eyebrows.—James Heskett What seems to many to be new is the Internet. Comments Thomas Rector, "...the 4 Ps remain valid—even in the Internet age. ...'interactivity' provides the View Details
Keywords: by James Heskett
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
panel agreed. Ullas Naik, managing director of JAFCO Ventures, noticed a trend toward more open operating systems. "People aren't buying dedicated servers," he said. "They're buying... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Basis For Comparison When stores of strong retail competitors, such as Best Buy and Circuit City, are located side by side, "it's easier for customers to comparison-shop," says Strategic Edge's... View Details
Keywords: by David Stauffer
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
page, so that consumers can compare Progressive's quotes with estimated quotes from competitors. In doing so, Progressive informs some customers that Progressive's product may not be the best choice for them. Indeed, curators run the risk... View Details
Keywords: by Carmen Nobel
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
they need to worry about attracting and retaining the best talent,” Toffel says. “Or why CEOs of companies that largely sell to Indiana residents, like the Colts football team and Pacers basketball team, might oppose the law to ensure all... View Details
- 20 Jul 2020
- Op-Ed
It's Time for a Bipartisan Health Plan for Employers and Employees
The recent twin economic and pandemic calamities should cause us to rethink the status quo for health insurance compensation. Must General Motors be a benefits company that happens to make cars? Is it in the best interest of employees if... View Details
- 12 Jul 2004
- Research & Ideas
Michael Porter’s Prescription For the High Cost of Health Care
is no villain here. Poor public-policy choices have contributed to the problem, but so have the bad choices made by health plans, hospitals, and the employers who buy their services. Decades of "reform" have failed, and attempts... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
self-adjust to technological innovation. But the idea of offering the opportunity to buy privacy is hard to swallow—if privacy is something to which we are entitled, should our share of it depend on ability to pay? Inevitably it does.... View Details
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
so in an innovative manner, through virtual showrooms that use computers and sales staff to help customers navigate the store's inventory and make a purchase. "The company had an amazing influence on customer behavior," Frei notes. "People were happy to... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that consumers all over the world... View Details
- 30 May 2018
- What Do You Think?
Should Intellectual Property be Protected in International Trade?
China to buy more American goods—gets the publicity. But it’s likely to have less long-term impact than if China would agree to relax Chinese ownership requirements on American firms desiring to do business in that country through... View Details
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to... View Details
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
risks—including spending hours reading or watching the news. "This is such an impermanent state of affairs that we just have to do as best we can." Rather than ruminating on the virus and replaying possible future outcomes in our minds,... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new products, focus on promoting... View Details
- 23 Aug 2004
- Research & Ideas
New Challenges for Long-Term Investors
Is there a single best investment allocation strategy for the long-term investor? Some theories favor a one-portfolio-for-all investors approach, emphasizing a best-mix-of-assets program. The more traditional approach, which developed out... View Details
Keywords: by Ann Cullen
- 16 Jul 2014
- HBS Case
Marketing Obamacare
are aware of the new opportunities, and then you've got to motivate and enable them to find an insurance solution that makes sense for them." After all, no one wakes up in the morning excited to buy insurance. "It's a grudge... View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
steps toward rapprochement in June 2016. The central dilemma is this: whether in light of the existing uncertainties companies operating in both countries can resume their investments and commercial activities, or should decisions be put on hold? What is the View Details
Keywords: Dina Gerdeman
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
video via Amazon—but does that create the best environment for the consumer? Research on "overchoice" by HBS professor John Gourville has shown that people can be so overwhelmed by the variety of products available that they go... View Details