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- All HBS Web
(886)
- News (348)
- Research (449)
- Multimedia (28)
- Faculty Publications (71)
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- 02 Aug 2021
- What Do You Think?
Can Companies with Remote Management Succeed?
each year for team-building events, and the support of the latest and best communications technology. Just how large an organization can get while still being managed remotely in an effective way is a question. But Sid Sijbrandij, CEO of... View Details
Keywords: by James Heskett
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
panel agreed. Ullas Naik, managing director of JAFCO Ventures, noticed a trend toward more open operating systems. "People aren't buying dedicated servers," he said. "They're buying... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Basis For Comparison When stores of strong retail competitors, such as Best Buy and Circuit City, are located side by side, "it's easier for customers to comparison-shop," says Strategic Edge's... View Details
Keywords: by David Stauffer
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
they need to worry about attracting and retaining the best talent,” Toffel says. “Or why CEOs of companies that largely sell to Indiana residents, like the Colts football team and Pacers basketball team, might oppose the law to ensure all... View Details
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
to give their dog to the shelter, we can help them skip the shelter and directly rehome their dog into a new loving family,” says Exley, noting that the program also helps families follow best practices about rehoming their dogs via... View Details
- 29 Apr 2008
- First Look
First Look: April 29, 2008
to the idea that Sales and Marketing should each play a role in each phase of the process from e-mail marketing solutions right through to the close. That is, they argue that the two functions are best integrated by encouraging them to... View Details
Keywords: Martha Lagace
- 05 Aug 2014
- First Look
First Look: August 5
decision score. This allows us to observe the local effect of samples in which we drop the best recipients and the worst non-recipients. Our results suggest that while receiving the grant does bring an injection of funding that alleviates... View Details
Keywords: Sean Silverthorne
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
have told the Wright brothers, "Don't do it: it's a bad use of capital!" Yet over the past two decades, Ryanair's ROE was often comparable to the best returns in the pharmaceutical business—a traditional example of a... View Details
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
examine the most up-to-date best practices and explain how companies can put a smile on customers’ faces and keep them coming back for more. In a recent interview, they explained some of their findings. Aisner: Why is it so important to... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
video via Amazon—but does that create the best environment for the consumer? Research on "overchoice" by HBS professor John Gourville has shown that people can be so overwhelmed by the variety of products available that they go... View Details
- 20 Jul 2020
- Op-Ed
It's Time for a Bipartisan Health Plan for Employers and Employees
The recent twin economic and pandemic calamities should cause us to rethink the status quo for health insurance compensation. Must General Motors be a benefits company that happens to make cars? Is it in the best interest of employees if... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
checkout counter. Similarly, IBM developed a video camera that could recognize a retailer's best customers as they walked into the store so that salespeople could offer outstanding personalized service. Unfortunately, shoppers felt it was... View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
are aware of the new opportunities, and then you've got to motivate and enable them to find an insurance solution that makes sense for them." After all, no one wakes up in the morning excited to buy insurance. "It's a grudge... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new products, focus on promoting... View Details
- 18 Oct 2016
- First Look
October 18, 2016
innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price. How do companies know how to grow? How can they create products that they are... View Details
Keywords: Sean Silverthorne
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
still be stymied if they try to consider every single laptop on the market. (In the article, Norton and Ariely cite a study by social psychologists Sheena Iyengar and Mark Lepper, who showed that grocery store shoppers who were offered free samples of 24 jam flavors... View Details
Keywords: by Carmen Nobel
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52998 forthcoming Proceedings of the National Academy of Sciences of the United States of America Buying Time Promotes Happiness By: Whillans, Ashley V., Elizabeth W. Dunn, Paul Smeets, Rene... View Details
Keywords: Sean Silverthorne
- 18 Jul 2012
- Research & Ideas
Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity
he had to fend off impeachment. Had Martha Stewart and Rajat Gupta admitted their roles in insider trading, they could have plea bargained, moved past their ethical lapses, and possibly avoided prison time. Had Best View Details