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Show Results For
- All HBS Web
(5,225)
- People (1)
- News (1,165)
- Research (3,213)
- Events (37)
- Multimedia (38)
- Faculty Publications (1,707)
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- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
Academic business research typically travels one-way. From government agencies, scholars gather and process data—say on workplace safety or environmental pollution—perform analysis, and publish the results. Rarely, however, do they take... View Details
Keywords: by Michael Blanding
- July 2023
- Article
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and Elie Ofek
We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it.... View Details
KC, Raghabendra P., Vincent Mak, and Elie Ofek. "Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts." Journal of Marketing 87, no. 4 (July 2023): 618–635.
- Article
Discouraging Opportunistic Behavior in Collaborative R&D: A New Role for Government
The traditional role attributed to government in collaborative R&D has been one of funding. This paper explores a new role for government in facilitating collaborative R&D, one of discouraging opportunistic behavior. Given the nature of R&D, concerns about... View Details
Keywords: Behavior; Government and Politics; Managerial Roles; Research and Development; Framework; Collaborative Innovation and Invention; Opportunities; Italy
Tripsas, M., S. Schrader, and M. Sobrero. "Discouraging Opportunistic Behavior in Collaborative R&D: A New Role for Government." Research Policy 24, no. 3 (May 1995): 367–389.
- 2016
- Chapter
Envy and Interpersonal Corruption: Social Comparison Processes and Unethical Behavior in Organizations
By: Julia J. Lee and Francesca Gino
Book Abstract: Competition for resources, recognition, and favorable outcomes are all facts of life in professional settings. When one falls short in comparison to colleagues or subordinates, feelings of envy may arise. Fueled by inferiority, hostility, and resentment,... View Details
Lee, Julia J., and Francesca Gino. "Envy and Interpersonal Corruption: Social Comparison Processes and Unethical Behavior in Organizations." In Envy at Work and in Organizations, edited by Richard H. Smith, Ugo Merlone, and Michelle K. Duffy, 347–372. New York: Oxford University Press, 2016.
- 23 Aug 2012
- Working Paper Summaries
Field Evidence on Individual Behavior & Performance in Rank-Order Tournaments
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
returned to debt within six weeks. One to two years after intervention, treatment individuals were borrowing at the same rate as control households. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54587 Show or Tell? Improving Agent View Details
Keywords: Dina Gerdeman
- 03 Jan 2017
- Research & Ideas
5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)
learn more, see The Effect of Providing Peer Information on Retirement Savings Decisions by John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian, and Katherine L. Milkman. If you have resolved to heal your broken heart, try... View Details
Keywords: by Carmen Nobel
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes” and reaches beyond cost accounting procedures to consider concepts, analyses, and management. The 16th edition incorporates the latest View Details
Keywords: Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53461 2017 Making Research Matter: A Psychologist's Guide to Public Engagement Government and Organizations: Transforming Institutions Using View Details
Keywords: Carmen Nobel
- April 2017
- Article
Introduction to Special Issue: The Consumer in a Connected World
By: John A. Deighton, Jacob Goldenberg and Andrew T. Stephen
Deighton, John A., Jacob Goldenberg, and Andrew T. Stephen. "Introduction to Special Issue: The Consumer in a Connected World." Journal of the Association for Consumer Research 2, no. 2 (April 2017): 137–139.
- 29 May 2013
- Research & Ideas
Faculty Symposium Showcases Breadth of Research
Employee theft and fraud: $600 billion. "The costs to business and society are striking," she said. Gino, an associate professor and behavioral economist at HBS, studies ethical decision making and... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
January 2019 Perspectives on Psychological Science Educating Leaders Who Make a Difference in the World By: Amabile, Teresa M. Abstract— No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55580 January 2019 Journal of Peace View Details
Keywords: Dina Gerdeman
- Research Summary
Overview
By: John Beshears
In his research, Professor Beshears shows how managers can influence the behavior of customers and employees by changing the decision-making environment to call attention to a decision, to use psychological framing to shape assessments of options, or to help... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
Compliance programs help companies align the interests and behavior of employees with external expectations and regulation. The case discusses how AB InBev, a major brewer, developed its compliance program. Purchase this... View Details
Keywords: Dina Gerdeman
- 2018
- Working Paper
Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment
By: Kristin Sippl
The marketing literature classifies products along a spectrum from utilitarian (e.g. rice) to hedonic (e.g. cannabis), and additionally using terms such as “luxury” and “illicit.” Research in business ethics has proposed a counter-intuitive mismatch between ethics and... View Details
Sippl, Kristin. "Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment." Working Paper, September 2018. (Work in Progress.)
- 2019
- Article
Can Big Data Improve Firm Decision Quality? The Role of Data Quality and Data Diagnosticity
By: Maryam Ghasemaghaei and Goran Calic
Anecdotal evidence suggests that, despite the large variety of data, the huge volume of generated data, and the fast velocity of obtaining data (i.e., big data), quality of big data is far from perfect. Therefore, many firms defer collecting and integrating big data as... View Details
Ghasemaghaei, Maryam, and Goran Calic. "Can Big Data Improve Firm Decision Quality? The Role of Data Quality and Data Diagnosticity." Decision Support Systems 120 (2019): 38–49.
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
humans are often irrational—and the fact that the logic of real-world decisions therefore sometimes flies in the face of established economic theory. “Most of my research projects are motivated by puzzles or... View Details