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Show Results For
- All HBS Web
(555)
- People (2)
- News (130)
- Research (304)
- Multimedia (1)
- Faculty Publications (200)
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- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They... View Details
- 17 Jan 2012
- First Look
First Look: January 17
Birchbox Defends Against Copycat Competitors Peter A. Coles and Benjamin EdelmanHarvard Business School Case 912-010 Birchbox offers trial-sized beauty products delivered monthly by mail-attracting rave... View Details
Keywords: Sean Silverthorne
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
discuss the three disciplines of channel management and why they are important? A: The three disciplines are mapping; building and editing; and aligning View Details
Keywords: by Sean Silverthorne
- 30 Jun 2015
- First Look
First Look: June 30, 2015
underlying the ratings. Our tests examine whether these forms of disclosure reflect firms' real efforts to combat corruption or are cheap talk. We find that the ratings are related to enforcement and monitoring, country View Details
Keywords: Carmen Nobel
- 23 Jun 2009
- First Look
First Look: June 23
Working PapersCatering to Characteristics (revised) Authors:Greenwood, Robin, and Samuel Hanson Abstract When investors overvalue a particular firm characteristic, corporations endowed with that characteristic can absorb some of the... View Details
Keywords: Martha Lagace
- 21 Feb 2012
- First Look
First Look: Feb. 21
corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction cost, and resource-based theories of the firm. The book will be an... View Details
Keywords: Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details
- 20 May 2014
- First Look
First Look: May 20
314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands... View Details
Keywords: Sean Silverthorne
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
kitchen; Howard Schultz's early office was the prep room for his first café; and Michael Dell began assembling PCs in his college dorm room. How did they go from these beginnings to creating global organizations that became View Details
Keywords: by Martha Lagace
- April 2008
- Teaching Note
Dove: Evolution of a Brand (TN)
By: John A. Deighton
Teaching Note for [508-047]. View Details
- October 1974 (Revised June 1981)
- Case
Clairol, Inc.: Appliance Division
Shapiro, Benson P. "Clairol, Inc.: Appliance Division." Harvard Business School Case 575-043, October 1974. (Revised June 1981.)
- August 2002
- Teaching Note
Sa Sa Cosmetics, TN
By: David E. Bell
Teaching Note for (9-502-085). View Details
- 17 Jul 2012
- First Look
First Look: July 17
largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging... View Details
Keywords: Sean Silverthorne
- 07 Jul 2009
- Research Event
Business Summit: Historical Roots of Globalization
preferences (with the beauty industry as an example). According to panelists, globalization has a homogenizing effect on diverse national cultures. Its pressures cause societies to become more alike,... View Details
Keywords: Re: Multiple Faculty
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
Regina Herzlinger is not afraid to call them as she sees them. And what she sees looking at the American health care industry is a bunch of killers. Not only are hospitals, insurers, employers, Congress,... View Details
- 03 May 2004
- Research & Ideas
Business History around the World
consequences. The project I am currently working on examines the globalization of the world personal care or beauty industry over the last fifty years. It is concerned with explaining how an View Details
Keywords: by Cynthia Churchwell
- 25 Mar 2014
- First Look
First Look: March 25
describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using... View Details
Keywords: Sean Silverthorne
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
Airbnb wasn't an option" Competition between traditional hotels and Airbnb is intensifying. Last Friday, Airbnb announced it is expanding its "experiences" offerings to an additional 1,000 cities. Meanwhile, the lodging... View Details
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
industries looking for ways to manage markets. Many states in the early 1930s created administrative boards to control competitive practices, wages, and retail prices industry... View Details