Publications

Portrait Project

Jamie Gong

navigate my future. No matter where my path leads, I vow to meet life with her compassion and selflessness. In my work, I aspire to create innovations that empower and dignify our most vulnerable—the sick, the aging, the memory-impaired. To build things that surprise... View Details

August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details

Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia

01 Sep 2023
News

3-Minute Briefing: Frances Haugen: (MBA 2011)

I went to a Montessori preschool. My parents were very big on the idea that children are people and treated me with great seriousness. If they asked me to do something, I was allowed to ask why. Debate was a big part of my high school experience. Coaching debate... View Details

Keywords: Julia Hanna; whistle blower; Facebook; leadership; social media

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

February 2005 (Revised June 2007)
Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan

With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details

Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; India

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The authors attempted to compare the behavior of influencers in... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details

Keywords: by Kristen Senz; Retail; Service

19 Jan 2024
News

The Values and Virtues of a Quick Fix

right, there is incredible, incredible performance payoff. And there's so much angst and churn and heat around this inclusion discussion right now that this part of the story is sometimes getting lost and what I love about Microsoft is they're so dominant right now and... View Details

October 2019 (Revised December 2019)
Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej

As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details

25 Apr 2024
News

Origin Stories

an absolutely fabulous childhood walking in the woods with my dog, walking in the fields with my dog, had beautiful gardens, went to the symphony, went to the art museum all the time. Life was really good. Both my parents, I think, at a... View Details

01 Aug 1998
News

Spangler Family Gift Endows New Campus Center

expressed their strong devotion to HBS and its values. "To me, the Harvard Business School has been a humane, sensitive, and creative place for our family," Meredith Spangler said, pointing to the School's talented faculty, its outstanding student body, the View Details

Keywords: Nancy O. Perry

12 Oct 2022
Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

marriage. I struggled to reconcile sermons that emphasized that we were all made in the likeness of God yet only half the population was available for me to fall in love with. My pan identity evolved from my recognition of the beauty in... View Details

November 2021 (Revised December 2022)
Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli

Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details