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Show Results For
- All HBS Web
(953)
- People (2)
- News (381)
- Research (352)
- Multimedia (14)
- Faculty Publications (229)
- Portrait Project
Jamie Gong
navigate my future. No matter where my path leads, I vow to meet life with her compassion and selflessness. In my work, I aspire to create innovations that empower and dignify our most vulnerable—the sick, the aging, the memory-impaired. To build things that surprise... View Details
- 01 Sep 2023
- News
3-Minute Briefing: Frances Haugen: (MBA 2011)
I went to a Montessori preschool. My parents were very big on the idea that children are people and treated me with great seriousness. If they asked me to do something, I was allowed to ask why. Debate was a big part of my high school experience. Coaching debate... View Details
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
is often something small, sometimes even costless to fix, but unknowable without talking about it. Gino: What I love about this is that we think that we understand each other, but we don’t. You’re reminding me of a beautiful paper by... View Details
Keywords: by Jen McFarland Flint
- Blog
The Chao Center: The Heart of HBS Executive Education
and exercise studios. During good weather, many participants like to go running along the Charles River. No matter which direction or side of the river you choose, beautiful scenery awaits! What is the mailing address for packages? Always... View Details
- 02 Nov 2022
- News
Strong Finish
Heela Yang and Alicia Sontag Four years after its launch in 2015, the Brazilian-inspired beauty brand Sol de Janeiro was already profitable; its skin-tightening Bum Bum Cream had been Sephora’s top-selling skin care product for three... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
If women wanted to shake up their makeup regimen 10 years ago, Sephora was the place to go. Beauty product junkies loved Sephora’s candy store-like display of sample-size face creams, glittery lip glosses, and eyeshadows in every shade... View Details
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
right, there is incredible, incredible performance payoff. And there's so much angst and churn and heat around this inclusion discussion right now that this part of the story is sometimes getting lost and what I love about Microsoft is they're so dominant right now and... View Details
- 25 Apr 2024
- News
Origin Stories
an absolutely fabulous childhood walking in the woods with my dog, walking in the fields with my dog, had beautiful gardens, went to the symphony, went to the art museum all the time. Life was really good. Both my parents, I think, at a... View Details
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
been a very strong theme in our politics. And I've always believed it's because historically, we've had these two big, beautiful oceans protecting us from the rest of the world. And so we could say it's all about my liberty. It's not... View Details
- 09 May 2023
- Blog Post
Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 1)
intently. Finally, he breaks the silence. “Noori What a beautiful name!” he shares. “In Farsi and Hindi, that means light.” I excitedly respond, “It means universe in Korean! What a fun connection,” as I walk away, smiling to myself. —... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details
- 25 Sep 2023
- Blog Post
HBS Latino Student Association Spotlight: Ana Barrera (MBA 2024)
the LASO leadership team and supporting prospective students. Being Latine at HBS is an extension of hope and love for my culture. When I walk through Schwartz Common’s carefully manicured lawns, I think of the hardworking individuals who maintain our View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)
- Profile
Shira Asa-El
became close friends. What’s the best thing about your home town? Jerusalem is an amazingly beautiful city – not only for its fascinating history and its religious importance, but because of how incredibly diverse it is. Just hop on the... View Details
- Web
Globalization - Faculty & Research
Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The authors attempted to compare the behavior of influencers in... View Details
- 11 Oct 2023
- Blog Post
A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion
interviews, delicious food tours around the city, walks through Seoul’s many historical sites, to embracing the beauty scene through facials, spa days, and trips to Olive Young, I intentionally immersed myself in all that Seoul had to... View Details
- 11 May 2023
- News
How FOMO Became a Fixture
several FOMO-related projects in the media and tech spaces. The beauty of this term is that after 20 years it remains relevant, perhaps even more than ever, so I hope to build on this IP for years to come." View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
secularization after the death of dictator Francisco Franco. Relevant. Governments can’t sway the opinion of a disinterested audience. The imagery and associations of the place need to matter to the targeted audience. A branding campaign that highlights France’s View Details