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- 24 May 2004
- Research & Ideas
Becoming an Ethical Negotiator
Golden Rule (treating others as you'd like them to treat you) or frame it Rawlsian language (that is, considering the problem in a veil of ignorance, not knowing if you're the buyer or the seller). Still... View Details
Keywords: by Martha Lagace
- 01 Apr 2014
- First Look
First Look: April 1
competitive interaction research to consider potential drawbacks and emphasize how competitive exposure, enabled by powerful intermediaries, can inhibit innovation. We develop a conceptualization of... View Details
Keywords: Sean Silverthorne
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
higher quality products Global status—the idea that transnational brands confer an elite status on the buyer Country-of-origin quality—the idea that "a food chain" of production means that... View Details
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
"Nike" shoes, "Versace" T-shirts, "Louis Vuitton" bags, "Prada" wallets, and "Ray-Ban" sunglasses — all of them at bargain prices, and all View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
arise primarily from the wave of mergers and acquisitions that continue to alter the balance of power among media firms. The Walt Disney Company, for instance, in addition to... View Details
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
campaign outcome. Some students blatantly voice their interests across the bargaining table, while others are more guarded—and they learn through the process of getting to a deal how much information it... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
millions of customers. The third distinctive quality of the Web is something of a handicap. To be frank, the authors say, it is a boring medium when compared with television,... View Details
Keywords: by Peter K. Jacobs
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
increases from the arrangement, but critics claim Google would be the ultimate winner by consolidating more power in the market. Edelman prepared the remarks for a June 27, 2008, hearing, which was later rescheduled. Here is the prepared... View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
relationships that are successful over time, the parties, despite obvious power disparities, work together to develop a spirit of mutual trust and cooperation that gradually brings a degree View Details
Keywords: by Peter K. Jacobs
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
retirees' medical benefits. And the CEO, CFO, and many board members were shown the door. The concessions from all sides were remarkable, given that the powers of the task force were limited. Compared with... View Details
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
Women who come prepared to challenge an auto repair quote can overcome gender discrimination and negotiate a fairer price, according to recently published research. That's one conclusion from the research study Repairing the Damage: The Effect View Details
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
with the wrong kind of competition, on the wrong things. Instead, we have a zero-sum competition to restrict services, assemble bargaining power, shift the cost to others, or grab more View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
different people. The power of measurement was to take the ambiguity out of words so that everyone had a clear, coherent picture of exactly what... View Details
Keywords: by Robert S. Kaplan & David P. Norton
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