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Show Results For
- All HBS Web
(470)
- News (65)
- Research (211)
- Multimedia (1)
- Faculty Publications (177)
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
traditionally used for absorption in the aerospace and healthcare fields. The insert is a small adhesive square that can fit into any shoe but has more odor-absorbing surface area than a tennis court.... View Details
- 17 Dec 2015
- News
Acquiring Business Skills To Advance A Career Trajectory
the next phase of his career. “I see business playing an increasingly important role in the aerospace industry, going beyond just having the engineering know-how to build a spacecraft. In the past, spacecraft were primarily built View Details
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- February 2006 (Revised October 2006)
- Case
Veridian: Putting a Value on Values
By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias
David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,... View Details
Keywords: Cash; Corporate Governance; Financial Markets; Law; Leadership; Patents; Values and Beliefs; Aerospace Industry; Aerospace Industry
Khurana, Rakesh, Joel Podolny, and Jaan Margus Elias. "Veridian: Putting a Value on Values." Harvard Business School Case 406-028, February 2006. (Revised October 2006.)
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
substantially between 2006, when AWS was introduced, and 2010, especially for those firms that could most take advantage of cloud services. For the control group of companies in industries such as aerospace... View Details
- 06 Feb 2023
- Blog Post
Meet the Black Investment Club
aerospace industry where she led highly technical teams at The Boeing Company developing disruptive technologies to usher in the future of mobility and responsible innovation. The major focus of her work was... View Details
- 01 Jun 2007
- News
2020 Vision
When it comes to setting personal goals, Lara O’Connor Hodgson (MBA ’98) aims high: Her ambition is to become, like another notable HBS alum, President of the United States, most likely in 2020. (For those with a similar aspiration and... View Details
- July 1996 (Revised June 2001)
- Case
Atlantic Corporation-Abridged
By: Thomas R. Piper
A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. View Details
Keywords: Projects; Cash Flow; Interest Rates; Valuation; Mathematical Methods; Horizontal Integration; Acquisition; Competitive Advantage; Aerospace Industry
Piper, Thomas R. "Atlantic Corporation-Abridged." Harvard Business School Case 297-015, July 1996. (Revised June 2001.)
- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
help demystify the frustrating experience and could, if adopted, result in improvements to the US air traffic control system. Fearing's interest in improving performance extends to how a large governmental organization like the Federal... View Details
Peter F. Hurst
In 1940, Hurst, an engineer by training, invented two new products that were critical to the growing aviation industry – detachable, reusable hose fittings and self-sealing couplings. As View Details
Keywords: Fabricated Goods
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
Greyser cites the early days of Airbus, which began as a consortium of independent European aviation firms, to build planes together using the Airbus brand as a hub—and to compete with Boeing, Lockheed, and... View Details
Keywords: by Carmen Nobel
- Research Summary
Overview
By: Willy C. Shih
Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
- May 2019
- Case
Elon Musk's Big Bets Update, 2019
By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
Yoffie, David B., and Daniel Fisher. "Elon Musk's Big Bets Update, 2019." Harvard Business School Case 719-512, May 2019.
- June 2012
- Article
Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History
By: Michel Anteby and Virag Molnar
Much organizational identity research has grappled with the question of identity emergence or change. Yet the question of identity endurance is equally puzzling. Relying primarily on the analysis of 309 internal bulletins produced at a French aeronautics firm over... View Details
Anteby, Michel, and Virag Molnar. "Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History." Academy of Management Journal 55, no. 3 (June 2012): 515–540.
- 21 Aug 2017
- Blog Post
From Germany to HBS
that after high school I decided to work for a non-profit organization in Indonesia, attend university in London and Singapore, and eventually join the Boston Consulting Group where I did projects across... View Details
- 06 Jul 2010
- Research & Ideas
Renewable Energy: Winds at Our Back?
When American energy entrepreneur Jim Gordon envisioned the first offshore wind farm lining the horizon a few miles off the coast of the eastern United States, he perhaps did not factor in blowback from almost every angle. Gordon's nearly 10-year battle to gain... View Details
- Web
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago | Working Knowledge
blowout of a fuselage panel on January 5. After loose bolts were discovered on other MAX 9s, the Federal Aviation Administration (FAA) grounded the planes and opened an investigation into whether MAX is safe... View Details
- Web
Smaller Collections - Photography Collections - Historical Collections
Motor Co. United Fruit Co. Smaller Collections Yousuf Karsh Portraits Margaret Bourke-White Farm Security Administration 1934 Art and Industry Exhibition Early Aviation Electric Railway Jones & Laughlin... View Details
- 17 Feb 2014
- Research & Ideas
Companies Detangle from Legacy Pensions
nearly all corporations ceased offering defined benefit plans in favor of "defined contribution" packages such as 401(k) plans—in which employees contribute a set amount from their paychecks that would be individually invested for their retirement. “More... View Details