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- All HBS Web
(369)
- News (65)
- Research (212)
- Events (1)
- Multimedia (2)
- Faculty Publications (144)
- Web
Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
response to products and their benefits. Women populate automobile publicity shots in the role, for example, of “satisfied buyer” of a DeSoto with ample trunk space or of a “bathing suit model” for Pontiac. In a series of shimmering... View Details
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
automobiles that once cost more than a house are now cheaper, better, and available to all income classes. Indeed, the word "Toyota" is now used as shorthand to identify low-cost, high-quality goods and services. Q: Your article... View Details
Keywords: by Martha Lagace
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
of Maybach sales operations for Mercedes-Benz USA, LLC, has perhaps faced a more significant challenge than the rest of the panel over the last several years: launching an extremely high-end automobile during a tough economy. Starting at... View Details
- 01 Feb 1999
- News
Short Takes
development. Tacit dimensions of human behavior can also point to new directions in product creation, say Leonard and Sensiper. In designing an automobile navigation system, for example, researchers at the product-design company IDEO... View Details
Keywords: Judith A. Ross
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
cities elsewhere—PRT probably isn't a great fit. But even small to midsized cities struggle with automobile congestion, particularly since subways and light rail often don't match their needs. In this spirit, Santa Cruz, California, and... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
Finally, if the ease of customer retention is high, early investment in customer acquisition can pay dividends over a longtime horizon. For example, Web users find changing Internet service providers a difficult task, but buying an View Details
Keywords: by Peter Jacobs
- 29 May 2006
- Research & Ideas
Why CEOs Are Not Plug-and-Play
divest Fiat's core automobile business; when that was rejected by creditors and shareholders, he resigned in 2003. Consider, too, John Trani, who in 1997 left a long career at GE Plastics for toolmaker and hardware manufacturer Stanley... View Details
- 15 Feb 2000
- Research & Ideas
Growing Pains: Prescriptions for U.S. Health Care
including financial services, steel production, automobile manufacturing, and retailing. "What we find," Christensen explains, "is upstart companies with extremely low overhead introducing new ways to meet the market's... View Details
- Profile
Anthony Tan
To most aspiring business leaders, Anthony Tan had enviable career prospects. The scion of one of Malaysia’s wealthiest families, Tan is the son of the CEO of Tan Chong Motor Holdings Bhd, one of Malaysia’s biggest automobile... View Details
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
immortal, it would only be because it never rested. Henry Ford's career bears some interesting similarities to Watson's. Ford built his first automobile, the quadricycle, in 1896. Many people at the time thought the automobile was a mere... View Details
Keywords: by Richard S. Tedlow
- Web
Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School
idea Light Control through Polarization, ca. 1960 The Polaroid Corporation and Loucks and Norling Studio produced this film outlining the many benefits of polarizing materials. The film describes how polarization works and some of the products it made possible,... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies include: Automobiles (electric vehicles) Bookstores (Internet sales) Department stores (discounters) Doctors (nurse-practitioners) Health insurance (HMOs) Mainframe computers (desktops) Motorcycles (dirt bikes) Network... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
Porsche erected a small but substantial plant in Leipzig in eastern Germany. And unlike BMW or Daimler-Benz, Porsche did not move closer to the main U.S. market. The controversial Cayenne has turned out to be Porsche's best-selling View Details
- 24 Sep 2014
- Op-Ed
The Climate Needs Aggressive CEO Leadership
Corporations are facing great uncertainty. For the world to avoid the worst impacts of climate change, the United States eventually will have to put a price on carbon dioxide emissions, as has been done by Europe, parts of Canada, and California. To plan for the... View Details
- 01 Mar 2003
- News
Naina Lal Kidwai
to the global automobile industry. Biotechnology and pharmaceutical firms are emerging as international players. There are also opportunities in infrastructure investment, such as telecom, ports, roads, and airports. Please comment on... View Details
- 01 Sep 2009
- News
Read All About It!
grassroots campaign to curtail the power of the railroads and usher in a system of free roads. And perhaps most important, the automobile and its makers began to take the stage as a force big enough to rival the rails. In 1900, motor... View Details
- 02 Oct 2008
- What Do You Think?
Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?
us to the question of whether the U.S. automobile industry should qualify for help. Where should we draw the line? Is it now time for ideology to take over? What do you think? Original Article In view of world financial events, which take... View Details
Keywords: by Jim Heskett
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
United States Automobile Market (Cambridge: Cambridge University Press, 2007). Cohen, Lizabeth. A Consumer’s Republic: The Politics of Consumption in Postwar America (New York: Knopf, 2003). Collins, Robert M. More: The Politics of... View Details
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
helped plan the oft-praised public transportation system in Singapore. The city encourages use of its system by keeping rider fees low, discourages individual automobile purchases by charging high ownership taxes, and keeps the trains... View Details
Keywords: by Carmen Nobel