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Show Results For
- All HBS Web
(4,804)
- People (1)
- News (1,484)
- Research (2,388)
- Events (14)
- Multimedia (227)
- Faculty Publications (998)
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- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- Article
Design of Search Engine Services: Channel Interdependence in Search Engine Results
By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
How can schools around the world educate their students better? What does the future hold? Most researchers who study these questions in the field of education peer through the lenses of sociology and public policy. HBS professor Clayton M. Christensen and colleagues... View Details
- 07 Nov 2014
- Working Paper Summaries
Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia
- 2022
- Article
Becoming a Learning Organization While Enhancing Performance: The Case of LEGO
By: Thomas Borup Kristensen, Henrik Saabye and Amy Edmondson
Purpose - The purpose of this study is to empirically test how problem-solving lean practices, along with
leaders as learning facilitators in an action learning approach, can be transferred from a production context to a
knowledge work context for the purpose... View Details
Kristensen, Thomas Borup, Henrik Saabye, and Amy Edmondson. "Becoming a Learning Organization While Enhancing Performance: The Case of LEGO." International Journal of Operations & Production Management 42, no. 13 (2022): 438–481.
- December 2017
- Response
Reply: Do Powerful Politicians Really Cause Corporate Downsizing?
By: Lauren Cohen, Joshua D. Coval and Christopher J. Malloy
While we commend the initiative of Snyder and Welch (2017), we lay out in this short reply why we remain highly confident in our results and our interpretation thereof. We welcome authors to continue to explore the data for themselves and look forward to the new... View Details
Keywords: Spending; Private Sector; Taxation; Interest Rates; Business and Government Relations; Investment; Employment; Power and Influence
Cohen, Lauren, Joshua D. Coval, and Christopher J. Malloy. "Reply: Do Powerful Politicians Really Cause Corporate Downsizing?" Journal of Political Economy 125, no. 6 (December 2017): 2232–2237.
- 2018
- Chapter
Creativity and the Labor of Love
BOOK ABSTRACT: This book provides an overview of the approaches of leading scholars to understanding the nature of creativity, its measurement, its investigation, its development, and its importance to society. The authors are the 24 psychological scientists who are... View Details
Keywords: Creativity
Amabile, Teresa M. "Creativity and the Labor of Love." In The Nature of Human Creativity, edited by Robert J. Sternberg and James C. Kaufman, 1–15. Cambridge, UK: Cambridge University Press, 2018.
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- April 2022
- Article
AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care
By: Ariel Dora Stern, Avi Goldfarb, Timo Minssen and W. Nicholson Price II
Despite enthusiasm about the potential to apply artificial intelligence (AI) to medicine and health care delivery, adoption remains tepid, even for the most compelling technologies. In this article, the authors focus on one set of challenges to AI adoption: those... View Details
Keywords: Artificial Intelligence; Medicine; Health Care and Treatment; Legal Liability; Insurance; Technology Adoption; AI and Machine Learning
Stern, Ariel Dora, Avi Goldfarb, Timo Minssen, and W. Nicholson Price II. "AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care." NEJM Catalyst Innovations in Care Delivery 3, no. 4 (April 2022).
- Article
Models of Best Practice in Integrated Reporting 2015
By: Robert G. Eccles, Michael P. Krzus and Sydney Ribot
In March of 2015, the authors reviewed the integrated reports of 25 multinational companies that participated in the International Integrated Reporting Council's (IIRC's) Pilot Programme Business Network. Because it was not until December 2013 that companies had any... View Details
Eccles, Robert G., Michael P. Krzus, and Sydney Ribot. "Models of Best Practice in Integrated Reporting 2015." Journal of Applied Corporate Finance 27, no. 2 (Spring 2015): 103–115.
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
The venture capital industry is ripe for disruption: just like other leading mainstream companies have been for years, according to HBS professor Clayton M. Christensen. As a keynote speaker at the conference and author of the managerial... View Details
- Article
Stop the Meeting Madness: How to Free Up Time for Meaningful Work
By: Leslie Perlow, Constance Noonan Hadley and Eunice Eun
Many executives feel overwhelmed by meetings, and no wonder: On average, they spend nearly 23 hours a week in them, up from less than 10 hours in the 1960s. What’s more, the meetings are often poorly timed, badly run, or both. We can all joke about how painful they... View Details
Keywords: Time Management; Performance Efficiency; Organizational Change and Adaptation; Performance Improvement
Perlow, Leslie, Constance Noonan Hadley, and Eunice Eun. "Stop the Meeting Madness: How to Free Up Time for Meaningful Work." Harvard Business Review 95, no. 4 (July–August 2017): 62–69.
- 26 Aug 2016
- Working Paper Summaries
Unpacking Team Diversity: An Integrative Multi-Level Model of Cross-Boundary Teaming
- 14 May 2014
- Working Paper Summaries
Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs
- July 2011
- Article
Unexploited Efficiencies in Higher Education
By: Henry C. Eyring
In "Unexploited Efficiencies in Higher Education," Henry C. Eyring argues that one way that the U.S. can compete globally in college attainment is to decrease cost-per-graduate. He explains how many stakeholders in higher education stand to benefit from unexploited... View Details
Keywords: Performance Measurement; Innovation; Control Systems; Education; Performance Evaluation; Innovation and Invention; Education Industry; United States
Eyring, Henry C. "Unexploited Efficiencies in Higher Education." Art. 1. Contemporary Issues in Education Research 4, no. 7 (July 2011): 1–18. (Best Paper Award, March 2011 Clute Institute International Economic Conference.)
- 17 Jul 2016
- Working Paper Summaries
Tort Reform and Innovation
- July–August 2016
- Article
The Decoupling Effect of Digital Disruptors
By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details
Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.
- 1991
- Book
Competitiveness and the State: Government and Business in Twentieth-Century Britain
By: G. Jones and M. W. Kirby
This book looks at the relationship between the British government and business since 1900, and examines the impact of government policies on business, productivity and competitiveness. The authors argue that government has a legitimate role to play in improving... View Details
Keywords: Political History; Policy; Business History; Performance Consistency; Performance Effectiveness; Performance Productivity; Business and Government Relations; Competitive Strategy; Europe
Jones, G., and M. W. Kirby, eds. Competitiveness and the State: Government and Business in Twentieth-Century Britain. Manchester: Manchester University Press, 1991.
- 2012
- Book
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
By: Frances Frei and Anne Morriss
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details
Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.
- 19 Oct 2017
- Working Paper Summaries