Publications

May 2016 (Revised March 2020)
Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella

Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details

Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston

Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help--but there's... View Details

18 May 2022
News

Opinion: Want to Keep Your Employees Happy? Offer These 5 Things

16 Feb 2012
News

Schumpeter: This time it’s serious

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)

July 2010 (Revised September 2011)
Background Note

Hiring Successful Professionals: One Process--Multiple Goals

By: Heidi K. Gardner

The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity, and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout... View Details

Keywords: Integration; Goals and Objectives; Selection and Staffing; Talent and Talent Management; Management Practices and Processes; Forecasting and Prediction; Employees; Diversity Characteristics; Service Industry

January 2005 (Revised September 2018)
Exercise

RetailSoft: Role for Sydney Masser

By: Kathleen McGinn, Hannah Riley Bowles and Dina Witter

Presents a three-way version of the RetailMax simulation requiring students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. However, RetailSoft introduces... View Details

Keywords: Negotiation; Compensation and Benefits; Management Practices and Processes; Retail Industry

January 2005 (Revised September 2018)
Exercise

RetailSoft: Role for Regan Kessel

By: Kathleen McGinn, Hannah Riley Bowles and Dina Witter

Presents a three-way version of the RetailMax simulation requiring students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. However, RetailSoft introduces... View Details

Keywords: Negotiation; Compensation and Benefits; Management Practices and Processes; Retail Industry

07 May 2016
News

Harvard’s Anita Elberse Teaches Entertainment Ropes To Execs (And Celebrities)

09 Jun 2010
Working Paper Summaries

Agency Costs, Mispricing, and Ownership Structure

Keywords: by Sergey Chernenko, C. Fritz Foley & Robin Greenwood

March 2019 (Revised August 2019)
Case

CareerWise Colorado

By: Rawi Abdelal, Joseph B. Fuller and Matthew Preble

CareerWise Colorado (CWC) is an organization that equips high school students with the skills to build successful careers through apprenticeships. Founded in 2016, the young organization has attracted interest from different groups and civic leaders from across the... View Details

Keywords: Apprenticeship; Nonprofit; Not For Profit; Labor Markets; Skills; Nonprofit Organizations; Education; Competency and Skills; Personal Development and Career; Growth and Development Strategy

April 1991 (Revised November 1996)
Case

Harnischfeger Industries: Portal Cranes

Harnischfeger, the market-share leader, is facing increasing competition in the portal crane industry. The key question facing the company is how to respond to the competitive threat without undermining the attractiveness of the industry. The case discusses a number of... View Details

Keywords: Competition; Machinery and Machining; Manufacturing Industry

April 2008
Case

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products

By: Larry E. Greiner and Elizabeth Collins

Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details

Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe

17 Aug 2016
Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting

2016
White Paper

LNG and Renewable Power: Risk and Opportunity in a Changing World

By: Jurgen Weiss, Steven Levine, Yingxia Yang and Anul Thapa

The paper explores potential long-term revenue risks to LNG exports to the extent LNG competes with alternative energy sources (such as renewables) in LNG destination markets. Given the longevity of LNG infrastructure investments, the evolution of the attractiveness of... View Details

Keywords: LNG; Renewable Energy; Revenue; Risk and Uncertainty; Opportunities

Read Now

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry