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  • May 1981 (Revised May 1985)
  • Case

MEM Co., Inc.

By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
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Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
  • October 6, 2020
  • Article

Test Your Board's Readiness for the Post-COVID Era

By: Lynn S. Paine
Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members. As... View Details
Keywords: Health Pandemics; Governing and Advisory Boards; Performance Evaluation
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Paine, Lynn S. "Test Your Board's Readiness for the Post-COVID Era." Harvard Business Review Digital Articles (October 6, 2020).
  • January 1994 (Revised March 1995)
  • Background Note

Evaluating an Action Plan

By: Linda A. Hill
Managers report that action planning to resolve interpersonal and organizational challenges is far more demanding than diagnosing them. Although there are many frameworks for evaluating their diagnoses, there are few for evaluating their action plans. Reviews the major... View Details
Keywords: Planning
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Hill, Linda A. "Evaluating an Action Plan." Harvard Business School Background Note 494-090, January 1994. (Revised March 1995.)
  • Summer 2018
  • Article

CSR needs CPR: Corporate Sustainability and Politics

By: Thomas Lyon, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael W. Toffel, David Vogel and Frank Wijen
Corporate sustainability has gone mainstream, and many companies have taken meaningful steps to improve their own environmental performance. But while corporate political actions such as lobbying can have a greater impact on environmental quality, they are ignored in... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Communication; Policy; Business and Government Relations
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Lyon, Thomas, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael W. Toffel, David Vogel, and Frank Wijen. "CSR Needs CPR: Corporate Sustainability and Politics." California Management Review 60, no. 4 (Summer 2018): 5–24.
  • April 2002 (Revised May 2003)
  • Case

Nghe An Tate & Lyle Sugar Company (Vietnam)

By: Benjamin C. Esty, Frank J. Lysy and Carrie Ferman
In September 1998, Paul Cooper, Tate & Lyle's finance director for international investments, asked the International Finance Corp. (IFC) to consider lending up to $45 million to finance a $90 million sugar mill in northern Vietnam. Ewen Cobban, an IFC agricultural... View Details
Keywords: Business and Government Relations; Food and Beverage Industry; Viet Nam
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Esty, Benjamin C., Frank J. Lysy, and Carrie Ferman. "Nghe An Tate & Lyle Sugar Company (Vietnam)." Harvard Business School Case 202-054, April 2002. (Revised May 2003.)
  • 2022
  • Report

Competitiveness Roadmap for India@100

By: Michael E. Porter and Christian H.M. Ketels
The Competitiveness Roadmap for India lays out policy principles to guide India's efforts to move towards middle-income and beyond over the next 25 years. It covers a discussion of appropriate outcome ambitions, the underlying development approach, specific policy... View Details
Keywords: Economic Growth; Strategy; Competition; Policy; Government Administration; India
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Porter, Michael E., and Christian H.M. Ketels. "Competitiveness Roadmap for India@100." Report, Institute for Competitiveness, India, September 2022.
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

When Apple introduced the iPod, it had a simple but compelling tag line for music fans: "1,000 thousand songs in your pocket." The company sold 300 million of them. On the eve of debuting its digital payment system, Apple Pay, two Harvard Business School... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • June 2017
  • Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
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Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
  • April 2001 (Revised May 2002)
  • Case

Mark Pitts

Describes Peoplestreet, an Internet business being developed at Cambridge Incubator. Peoplestreet is attempting to hire a VP of business development and has identified a candidate, Mark Pitts. Asks students to assess which interview techniques seemed most effective in... View Details
Keywords: Recruitment; Internet and the Web; Job Interviews; Massachusetts
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Cyr, Linda A., and Michael J. Roberts. "Mark Pitts." Harvard Business School Case 801-414, April 2001. (Revised May 2002.)
  • September 2007
  • Case

Nonverbal Communication: Distinguishing Truth and Lies

By: Michael A. Wheeler
This video-based coursework illuminates the importance--and difficulty--of judging whether people are trustworthy. Students can test their skills at assessing whether contestants in a high-stakes game show will cooperate or defect. View Details
Keywords: Nonverbal Communication; Competency and Skills; Moral Sensibility; Emotions; Trust
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Wheeler, Michael A. "Nonverbal Communication: Distinguishing Truth and Lies." Harvard Business School Multimedia/Video Case 908-702, September 2007.
  • 2015
  • Report

The Iran Nuclear Deal: A Definitive Guide

By: Gary Samore, Graham T. Allison, Aaron Arnold, Matthew Bunn, Nicholas Burns, Shai Feldman, Chuck Freilich, Olli Heinonen, Martin B. Malin, Steven E. Miller, Payam Mohseni, Richard Nephew, Laura Rockwood, James K. Sebenius and William Tobey
This report on a comprehensive nuclear agreement with Iran—the Joint Comprehensive Plan of Action (JCPOA) provides a concise description of the agreement and the accompanying UN Security Council Resolution 2231. It also includes a balanced assessment of the agreement's... View Details
Keywords: Agreements and Arrangements; International Relations; Iran
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Samore, Gary, Graham T. Allison, Aaron Arnold, Matthew Bunn, Nicholas Burns, Shai Feldman, Chuck Freilich, Olli Heinonen, Martin B. Malin, Steven E. Miller, Payam Mohseni, Richard Nephew, Laura Rockwood, James K. Sebenius, and William Tobey., ed. "The Iran Nuclear Deal: A Definitive Guide." Report, Belfer Center for Science and International Affairs, August 2015.
  • August 2007 (Revised February 2008)
  • Case

Pinnacle Ventures

By: Michael J. Roberts, William A. Sahlman and Elizabeth Kind
Describes a prospective "venture debt" loan to a new venture from the perspective of Patrick Lee, a principal at Pinnacle Ventures. Forces students to grapple with the nature of financial risk in the start-up firm and assess the prospective risks and returns to a... View Details
Keywords: Risk and Uncertainty; Venture Capital; Investment Return; Business Startups; Financial Services Industry
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Roberts, Michael J., William A. Sahlman, and Elizabeth Kind. "Pinnacle Ventures." Harvard Business School Case 808-048, August 2007. (Revised February 2008.)
  • March 2016
  • Case

Residency Select or J3Personica?

By: William Kerr and Kathryn S. Roloff
Residency Select, LLC provides psychometric assessments for matching medical students to residency programs. After a series of successful pilots, founder Alan Friedman is considering whether to continue developing his offerings in this area, or whether to expand into... View Details
Keywords: Marketplace Matching; Expansion; Higher Education; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Service Industry
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Kerr, William, and Kathryn S. Roloff. "Residency Select or J3Personica?" Harvard Business School Case 816-088, March 2016.
  • July 2019 (Revised March 2020)
  • Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane
At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details
Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry
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Di Maggio, Marco, and David Lane. "At-Bay Cyber Insurance." Harvard Business School Case 220-005, July 2019. (Revised March 2020.)
  • March 2004 (Revised July 2005)
  • Case

ACCION International: Maintaining High Performance Through Time

By: Michael Chu
ACCION International has been a major innovator in microfinance for 30 years. Reviews organizational context under which key industry-shaping concepts were developed (from peer group lending, guarantee funds, equity investment funds, and regulated commercial banking... View Details
Keywords: Joint Ventures; Equity; Microfinance; Employee Relationship Management; Non-Governmental Organizations
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Chu, Michael. "ACCION International: Maintaining High Performance Through Time." Harvard Business School Case 304-095, March 2004. (Revised July 2005.)
  • February 2008 (Revised August 2008)
  • Case

EXACT Sciences Corp.: Commercializing a Diagnostic Test

By: Regina E. Herzlinger
This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test. View Details
Keywords: Health Testing and Trials; Genetics; Science-Based Business; Commercialization; Biotechnology Industry
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Herzlinger, Regina E. "EXACT Sciences Corp.: Commercializing a Diagnostic Test." Harvard Business School Case 308-090, February 2008. (Revised August 2008.)
  • January 1999 (Revised June 2006)
  • Case

Advanced Technologies, Inc.

By: Thomas R. Piper
The CEO of a semiconductor equipment manufacturer is assessing the financial forecasts and financing plan prepared by the chief financial officer. Continued rapid growth will create substantial financing pressures, especially if profitability fails to recover and/or if... View Details
Keywords: Forecasting and Prediction; Earnings Management; Financial Condition; Financial Reporting; Risk and Uncertainty; Economic Slowdown and Stagnation; Outcome or Result; Growth and Development; Crisis Management; Profit; Financial Strategy; Semiconductor Industry; Manufacturing Industry
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Piper, Thomas R. "Advanced Technologies, Inc." Harvard Business School Case 299-042, January 1999. (Revised June 2006.)
  • April 1996 (Revised June 1996)
  • Case

Dave Armstrong (A)

A second-year Harvard MBA student considers the pros and cons of three job offers. He identifies several concerns and evaluates each job in terms of how well they meet these concerns. He assesses probabilities for whether the jobs will be successful for him. View Details
Keywords: Personal Development and Career; Decision Making
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Wu, George. "Dave Armstrong (A)." Harvard Business School Case 396-300, April 1996. (Revised June 1996.)
  • July 2015
  • Article

The Impact of Corporate Social Responsibility on Investment Recommendations: Analysts' Perceptions and Shifting Institutional Logics

By: Ioannis Ioannou and George Serafeim
We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial performance. We suggest that when analysts perceive CSR as an agency cost, due to the prevalence of an agency logic, they produce... View Details
Keywords: Corporate Social Responsibility; Analysts; Investment Recommendations; Sustainability; Institutional Logics; Environment; Corporate Social Responsibility and Impact; Investment; Corporate Governance; United States
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Ioannou, Ioannis, and George Serafeim. "The Impact of Corporate Social Responsibility on Investment Recommendations: Analysts' Perceptions and Shifting Institutional Logics." Strategic Management Journal 36, no. 7 (July 2015): 1053–1081.
  • January 2021 (Revised May 2021)
  • Case

'GEnron'? Markopolos versus General Electric (A)

By: Jonas Heese and David Lane
In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting... View Details
Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry
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Heese, Jonas, and David Lane. "'GEnron'? Markopolos versus General Electric (A)." Harvard Business School Case 121-005, January 2021. (Revised May 2021.)
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