Arts Marketing - Publications - Faculty & Research

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

industry to establish its own in-house public relations department, distinct from its marketing division. In 1936, the Pittsburgh-based corporation created a PR department headquartered at 71 Broadway in New York City, the burgeoning... View Details

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The Harvard Business School Faculty Summer Reader 2023

Second Half of Life, as well as the forthcoming Build the Life You Want: The Art and Science of Getting Happier, coauthored with Oprah Winfrey. Hise Gibson: Leadership and habit formation My summer reading list comprises books that cater... View Details

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

in the book the different roles, frequencies, participants, and agendas for operational review meetings and strategy review meetings. We open the book with a great quote often but perhaps inaccurately attributed to Sun Tzu in The Art of... View Details

Keywords: by Martha Lagace

01 Aug 2001
News

Richard B. Fisher (MBA '62)

significance of globalization by taking a much-publicized gamble in relatively untested markets such as India and China. In 1997, getting out in front of the industry's move toward consolidation, he helped negotiate a $10 billion merger... View Details

Keywords: Richard B. Fisher; Warren A. Law; Alumni Achievement Award; Finance; Management of Companies and Enterprises; Management

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Negotiation Course Online | HBS Online

company, and Negotiation Mastery has given me additional skills that I have put into practice and have resulted in much more successful agreements. Jacqueline Ryan Integrated Marketing Manager at YumEarth Develop the negotiation skills... View Details

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

American Art in New York. The role is part of the HBS Leadership Fellows Program, a one-year fellowship that affords new HBS graduates both outsized access to senior leadership and opportunity for transformative impact within their... View Details

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Faculty - Race, Gender & Equity

Faculty Faculty Lynda M. Applegate Sarofim-Rock Professor of Business Administration, Emerita Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal View Details

08 Jul 2008
First Look

First Look: July 8, 2008

he says, will become longer, fatter, and more profitable. Elberse set out to investigate whether Anderson's long-tail theory is actually playing out in today's markets. She focused on the music and home-video industries—two markets that... View Details

Keywords: Martha Lagace

October 2011 (Revised May 2015)
Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson

When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details

Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America

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Courses by Faculty Unit - Course Catalog

and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also listed under Strategy) Gunnar Trumbull Fall 2025 Q1Q2 3.0 Globalization and Emerging Markets Reshmaan Hussam Spring 2026 Q3Q4 3.0 IFC: Italy;... View Details

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Case Studies - Social Impact Collaboratory

Courses & Case Studies Case Studies Middlebury College: Energy2028 (320029) by Brian Trelstad , Michael Norris and John McKinley APRIL 2020 (REVISED MAY 2021) Not all social change happens with new organizations. Middlebury College is one of the oldest liberal View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details

Keywords: by Michael Blanding

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Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

patent for a light-polarizing sheet. In New York, Land met Helen Maislen, known as Terre, who had studied under Clarence Kennedy, an art historian at Smith College, and the two married in 1929. Land returned to Harvard and continued his... View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details

Keywords: April White

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

ecosystem to demystify what capital markets are doing. The key to understanding these varied players is to first understand that financial markets are trying to solve the deep underlying problem of modern... View Details

Keywords: by Dina Gerdeman

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HBS - The year in Review

Negotiation, Organizations & Markets Thomas Graeber Negotiation, Organizations & Markets Jillian Jordan Negotiation, Organizations & Markets James Riley Organizational Behavior... View Details

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Business, Government & the International Economy Awards & Honors - Faculty & Research

March 2021). Marco E. Tabellini : Recipient of the 2022 Excellence in Refereeing Award from the Review of Economic Studies . 2021 David A. Moss : Elected as a Member of the American Academy of Arts and Sciences in 2021. Sophus A. Reinert... View Details

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details

Keywords: Sean Silverthorne

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