Apps - Publications - Faculty & Research

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

these sites; what do they do?" The biggest discovery: pictures. "People just love to look at pictures," says Piskorski. "That's the killer app of all online social networks. Seventy percent of all actions are related... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

14 Feb 2017
First Look

First Look at New Research: February 14

and Recovery In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in... View Details

Keywords: Sean Silverthorne

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details

Keywords: by James Heskett; Publishing; Retail

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

a strange human tendency to value effort independent of outcome," says Norton. "If you appear to be working hard and sweating, people will assume you are doing a good job." There's an app for that Buell and Norton put that... View Details

Keywords: by Michael Blanding

01 Mar 2022
What Do You Think?

Is It Time for More Reverse Mentoring?

with our younger talent about ideas they are proposing for our company’s strategic direction? Personally, should I be making use of one or more of these apps that I don’t understand? Twenty-five years ago, there was a sense at General... View Details

Keywords: by James Heskett

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

loyal customer is a big deal for others as well. It's important for those among us who believe that employee and customer loyalty are important determinants of businesses' growth and profitability. It may mean a lot for us as consumers as well, because the... View Details

Keywords: by James Heskett; Advertising; Consumer Products; Technology

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

side, of space. If we want to do more in space, bringing down costs is a great start. “Figuring out what the killer app is in space is not the kind of thing that one company, or certainly a government, is going to do.” The next era of... View Details

Keywords: by Kara Baskin; Aerospace

03 Jan 2018
Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps like Snapchat and Instagram... View Details

Keywords: by Carmen Nobel

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

are relevant for a large subset of those jobs. It's not just those who can actually code—building mobile apps and websites—who are in great demand, but also those who are comfortable manipulating technology. Just as nurses and health... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

bookstore owners are increasingly seeing their competition not as Barnes & Noble, but as Netflix and other entertainment apps that tie people to their couches. “Retailers who succeed are able to create a unique experience that... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

28 Mar 2017
First Look

First Look at New Research, March 28

months of runway remaining, Behrens Wu must decide where to direct the company’s limited resources. Should Shippo stay focused on the app while raising the next round of funding, pivot to an API-focused strategy, or pursue both products?... View Details

Keywords: Sean Silverthorne

07 Jan 2015
What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

it this way, privacy has been losing ground rapidly with the ascendancy of big data and the Internet of things. The retreat of privacy has been aided by personal use of networking apps like Facebook, Twitter, and YouTube, search devices... View Details

Keywords: by James Heskett

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

the App Store and its ecosystem of services. Eight of the 10 most valuable companies in the world are currently pursuing platform strategies, Wu says. Ultimately, platform strategies lead to the greatest outcome in business, “which is... View Details

Keywords: by Ben Rand; Technology; Information Technology

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

apps for frontline employees to contain the pandemic. The experience will like reshape the entire health care industry for years to come. We asked faculty members affiliated with the Health Care Initiative at Harvard Business School how... View Details

Keywords: by Danielle Kost

15 May 2018
First Look

New Research and Ideas, May 15, 2018

building a strong user base with its original app (Ovia Fertility, which helped women conceive by tracking ovulation and other factors), the young company launched a second app, Ovia Pregnancy, which helped women have a healthy pregnancy... View Details

Keywords: Dina Gerdeman

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

that enable consumers to self-monitor exercise levels, sleep patterns, and blood pressure have sold briskly. Despite Google Health’s failed effort to facilitate patients’ collecting their medical records electronically in one place, there were around 40,000 health... View Details

Keywords: by John A. Quelch; Health

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

walks readers through the questions firms need to ask when integrating it into their strategies and operations. The article also includes HBR’s first embedded AR experiences, which readers can launch by downloading a new HBR app on their... View Details

Keywords: Carmen Nobel

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

complaint charging that Google has suppressed competition in the search market through its deals with cell phone handset manufacturers, especially Apple, to ensure that Google is the default search app installed on new iphones. That may... View Details

Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

develop their own apps and profit from them, but Apple holds final authority over what gets sold on its platform. Compare Apple's controlled approach with Google, which runs its Android on open-source software, allowing users to customize... View Details