Publications

01 Sep 2016
Cold Call Podcast

Behind Apple's Tax Situation, an Unprecedented Financial Policy

Keywords: Re: Mihir A. Desai; Technology; Consumer Products

19 Feb 2015
News

Apple's plan for world domination is a waiting game

April 2023 (Revised September 2023)
Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim

When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details

Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry

January 2017 (Revised March 2021)
Case

Fitbit

By: Regina E. Herzlinger, Christine Snively and Sarah Mehta

In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives.
Why did it lose its market position?
How will the proposed acquisition affect it and Google? View Details

Keywords: Wearable Sensors; Smart Watches In Health Care; Google Acquisition; Health Care and Treatment; Information Technology; Acquisition

26 Aug 2019
News

Waiting for Apple’s next breakthrough device? Here’s why you shouldn’t

02 Jul 2019
News

The high price of breaking up global supply chains

29 Mar 2012
News

Apple's War on Android

16 Oct 2020
News

Why Apple’s App Store Is Under Siege

10 Apr 2012
First Look

First Look: April 10

Instructions for Poppie Santoni, Director Ian LarkinHarvard Business School Case 912-040 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912040-PDF-ENG New England Apple Slices Deishin Lee... View Details

Keywords: Carmen Nobel

29 Nov 2009
News

When Names Change to Protect the Future

March 2011 (Revised September 2014)
Case

Bridging the GAAPs

By: Gwen Yu

Inconsistencies in accounting treatment across countries are a major obstacle for global equity investment. Adoption of a single accounting standard (IFRS) has been received with much excitement, where apples to apples comparison across countries will become easier.... View Details

Keywords: Financial Reporting; International Accounting; Private Equity; Investment; Globalized Markets and Industries; Information Management; Standards; Valuation

Winter 2020
Article

The Sky above and the Mud below: Two Books about Steve Jobs

By: Richard S. Tedlow

Steve Jobs was the most charismatic businessperson in the modern era. When he died, on October 5, 2011, Apple was inundated with condolence messages from all over the United States and from around the world. These notes were sent not only to Apple headquarters in... View Details

Keywords: Steve Jobs; Impact

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18 Jan 2011
News

Apple's Cook Faces Leadership Hole as He Tries to Fend Off Google Android

05 Mar 2012
News

Apple's Job Creation Data Spurs an Economic Debate

November 1993 (Revised January 2006)
Supplement

Beech-Nut Nutrition Corporation (B)

By: Lynn S. Paine

Officials of the U.S. Food and Drug Administration (FDA) must decide whether to refer the Beech-Nut apple juice case to the Justice Department for criminal prosecution, and if so, whether to recommend prosecution of individual executives or of the company only. View Details

Keywords: Crime and Corruption; Decisions; Cases; Law; Management; Food and Beverage Industry