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Apparel
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- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
- August 1994 (Revised May 1999)
- Teaching Note
Citizen Watch Company, Ltd.: Cost Reduction for Mature Products TN
By: Robin Cooper and Robert S. Kaplan
- August 1994 (Revised July 1995)
- Case
Astra Sports, Inc. (A)
By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
- August 1994 (Revised December 1996)
- Case
Astra Sports, Inc. (B)
By: John A. Quelch
Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details
- July 1994 (Revised August 1998)
- Case
The King-Size Company
By: David E. Bell and Dinny Starr Gordon
King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details
- May 1994 (Revised May 1995)
- Case
Laura Ashley (B): Defining a Strategy
By: Richard L. Nolan
A turnaround CEO engineers a business transformation and formulates short-term and long-term strategy after assessing the business situation. View Details
- April 1994 (Revised May 1995)
- Case
Laura Ashley (A): A New CEO Takes Charge
By: Richard L. Nolan
In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business. View Details
- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
- March 1993
- Case
Ruentex Industries Ltd. and Liz Claiborne, Inc. (Abridged)
By: Marie-Therese M. Flaherty and Roy D. Shapiro
Keywords: Apparel and Accessories Industry
- May 1992
- Teaching Note
Whistler Corp. (A) and (B), Teaching Note
By: Gary P. Pisano
Teaching Note for (9-690-011) and (9-692-072). View Details
- May 1992 (Revised August 1996)
- Supplement
NIKE in Transition (C): A Second COO
After two years of stunning financial results, Knight again appoints a new COO, Dick Donahue. Are Knight and Nike ready for a new COO? How does Donahue differ from Woodell? Will his personality, style, and agenda fit with the new Nike Knight has created? Also describes... View Details
- December 1991
- Supplement
Whistler Corp. (B)
By: Gary P. Pisano and David T. Kotchen
Describes the decision the company chose and how it worked out. Designed as an in-class follow-up to Whistler Corp. (A). View Details
- September 1991 (Revised November 1991)
- Case
TAL Apparel Ltd.
By: Robert H. Hayes
Keywords: Apparel and Accessories Industry
- September 1991 (Revised September 2010)
- Case
Dore-Dore
By: Janice H. Hammond and Audris Wong
Dore-Dore, a French manufacturer of socks and children's knitwear, has just converted a portion of its knitwear operations to a flexible modular system to allow faster response and greater flexibility. The case provides an opportunity to assess the changes in knitwear... View Details
- May 1991 (Revised October 1998)
- Case
NIKE (A) (Condensed)
By: David B. Yoffie
Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details
- April 1991 (Revised November 1997)
- Case