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- All HBS Web
(7,608)
- People (50)
- News (2,605)
- Research (3,449)
- Events (12)
- Multimedia (13)
- Faculty Publications (1,846)
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- December 2007 (Revised July 2008)
- Supplement
MINI USA: Finding a New Advertising Agency (B)
Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
Godes, David B. "MINI USA: Finding a New Advertising Agency (B)." Harvard Business School Supplement 508-042, December 2007. (Revised July 2008.)
- 02 Jun 2021
- Research & Ideas
A Rare Find in Health Care: A Simple Solution to Racial Inequity
to wait 20 or 50 years to reduce them.” "This is something we could change tomorrow." The findings emerge as health care institutions are wrestling with the deep-seated effects of institutional racism. During the past year, amid View Details
- 08 May 2014
- Working Paper Summaries
Corporate and Integrated Reporting: A Functional Perspective
Keywords: by Robert Eccles & George Serafeim
- September 2023 (Revised December 2023)
- Case
Twiddy & Company: Trust in a Chaotic Environment
By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details
Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States
Sucher, Sandra J., Shalene Gupta, and Tom Quinn. "Twiddy & Company: Trust in a Chaotic Environment." Harvard Business School Case 324-021, September 2023. (Revised December 2023.)
- May 2010
- Case
Alpen Bank: Launching the Credit Card in Romania
By: V. Kasturi Rangan and Sunru Yong
In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania
Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania." Harvard Business School Brief Case 104-559, May 2010.
- February 2022 (Revised March 2022)
- Case
National Electric Vehicles Sweden (NEVS): Materializing a Vision
By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
- December 2007 (Revised July 2008)
- Case
MINI USA: Finding a New Advertising Agency (A)
Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
Godes, David B. "MINI USA: Finding a New Advertising Agency (A)." Harvard Business School Case 508-041, December 2007. (Revised July 2008.)
- September 2008 (Revised February 2009)
- Case
Ocean Tomo: Building a Market for Intellectual Property
By: Peter A. Coles, Andrei Hagiu and Alison Berkley Wagonfeld
Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset—difficult to value, harder to trade, and often... View Details
Keywords: Globalized Markets and Industries; Intellectual Property; Resource Allocation; Auctions; Market Design; Service Operations
Coles, Peter A., Andrei Hagiu, and Alison Berkley Wagonfeld. "Ocean Tomo: Building a Market for Intellectual Property." Harvard Business School Case 709-404, September 2008. (Revised February 2009.)
- October 2016 (Revised February 2019)
- Case
PTC: A Transformation to IoT
By: Rajiv Lal and Sarah McAra
In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details
- January 2000 (Revised April 2000)
- Case
AsiaMail.com: What's in a Name?
By: Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details
Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Service Industry; Service Industry; Asia
Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
- October 2023
- Case
Kevin O'Leary: Building a Brand in Shark-infested Waters
By: Reza Satchu and Patrick Sanguineti
For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details
Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry
Satchu, Reza, and Patrick Sanguineti. "Kevin O'Leary: Building a Brand in Shark-infested Waters." Harvard Business School Case 824-095, October 2023.
- November 2012
- Teaching Note
Brink's Company: Activists Push for a Spin-off (TN)
By: Suraj Srinivasan
The case this Teaching Note addresses studies the decision of the security services company Brink's Corporation to spin off its home security division from the rest of the company. The decision followed intense pressure on the company by three activist hedge funds that... View Details
- September 2001 (Revised January 2002)
- Case
The American Medical Association-Sunbeam Deal (C): Denouement
By: Ashish Nanda and Kimberly A. Haddad
On September 5, 1997, the American Medical Association(AMA) withdrew from a contract with Sunbeam Corporation, the maker of small home appliances. Sunbeam sued the AMA to pay for the damages or to comply with the contract. The fracas led to the dismissal of three top... View Details
Keywords: Medical Services; Appliances; Lawsuit; Litigation; Professionalism; Contracts; Corporate Accountability; Organizations; Lawsuits and Litigation; Consumer Products Industry; Health Industry; United States
Nanda, Ashish, and Kimberly A. Haddad. "The American Medical Association-Sunbeam Deal (C): Denouement." Harvard Business School Case 802-091, September 2001. (Revised January 2002.)
- Spring 2016
- Article
Net Neutrality: A Fast Lane to Understanding the Tradeoffs
By: Shane Greenstein, Martin Peitz and Tommaso Valletti
The last decade has seen a strident public debate about the principle of "net neutrality." The economic literature has focused on two definitions of net neutrality. The most basic definition of net neutrality is to prohibit payments from content providers to internet... View Details
Greenstein, Shane, Martin Peitz, and Tommaso Valletti. "Net Neutrality: A Fast Lane to Understanding the Tradeoffs." Journal of Economic Perspectives 30, no. 2 (Spring 2016): 127–150.
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate... View Details
Keywords: by Carmen Nobel
- 22 Aug 2005
- Research & Ideas
Restoring a Global Economy, 1950–1980
1970s, but its governments systematically discouraged wholly owned FDI [foreign direct investment], and restricted it to a low level. During the 1940s and early 1950s only the U.S. dollar was available as... View Details
Keywords: by Geoffrey Jones
- January 2014
- Case
Anglo American: Implementing a 'Social Way' for Global Mining
By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang
The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.
The case... View Details
Keywords: Global Mining; Localization; Socioeconomic Issues; Procurement; Corporate Social Responsibility and Impact; Supply Chain Management; Globalization; Reputation; Emerging Markets; Mining Industry; South Africa
Marquis, Christopher, David Plumb, Tom Blathwayt, and Zoe Yang. "Anglo American: Implementing a 'Social Way' for Global Mining." Harvard Business School Case 414-063, January 2014.
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
exceeding the new specifications. Bundle. Selling a commoditized product with differentiated ancillary services (such as after-sales service) can appeal to buyers willing to... View Details
Keywords: by John Quelch
- January 2015 (Revised October 2015)
- Case
Trouble at Tessei
By: Ethan Bernstein and Ryan W. Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
Bernstein, Ethan, and Ryan W. Buell. "Trouble at Tessei." Harvard Business School Case 615-044, January 2015. (Revised October 2015.)
- May 2013 (Revised August 2013)
- Case
McKinsey & Company
By: Jay W. Lorsch and Kathleen Durante
In early 2013 the leaders of McKinsey & Co., were reflecting, as they did periodically, on the path forward for their firm. Founded in Chicago in 1926 by James O. McKinsey (Mac), with only a small staff in one office, the firm had grown to be a global company with more... View Details
Keywords: CONSULTING Firms; McKinsey; Professional Service Firm; Marvin Bower; Strategy; Governance; Consulting Industry
Lorsch, Jay W., and Kathleen Durante. "McKinsey & Company." Harvard Business School Case 413-109, May 2013. (Revised August 2013.)