Publications

February 2024
Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley

Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details

Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe

May 2016 (Revised April 2019)
Case

Legendary Entertainment: Moneyball for Motion Pictures

By: John A. Deighton and Leora Kornfeld

Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details

Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Entertainment and Recreation Industry

17 Dec 2020
Working Paper Summaries

How Do CEOs Make Strategy?

Keywords: by Mu-Jeung Yang, Michael Christensen, Nicholas Bloom, Raffaella Sadun, and Jan Rivkin

March 2021
Teaching Plan

The Black New Venture Competition

By: Karen G. Mills, Jeffrey J. Bussgang, Martin A. Sinozich and Gabriella Elanbeck

Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to... View Details

2009
Chapter

Nonlinear Pricing

By: Raghuram Iyengar and Sunil Gupta

A nonlinear pricing schedule refers to any pricing structure where the total charges payable by customers are not proportional to the quantity of their consumed services. We begin the chapter with a discussion of the broad applicability of nonlinear pricing schemes. We... View Details

Keywords: Price; Demand and Consumers; Duopoly and Oligopoly; Monopoly; Service Operations; Research

15 Dec 2015
Blog Post

One MBA's Path to Boston Consulting Group

These days it seems like many MBAs are focused on launching the next big startup. Entrepreneurship is awesome but you might call me a traditionalist. Consulting was my goal for my summer internship from the start. I have always been View Details

Keywords: Consulting; Consumer Products / Retail

1978
Article

A Theorem on the Identifiability of the von Neumann-Morgenstern Utility Function from Asset Demands

By: Jerry R. Green, Lawrence J. Lau and Heraklis Polemarchakis

If the demand for risky assets is determined by the maximization of an analytic van Neumann-Morgenstern utility function, and if these demands are known as a function of the assets’ prices, then this utility function can be constructed without ambiguity. View Details

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October 1991
Supplement

Philips' Compact Disc Introduction (C)

Requires students to consider Philip's options in 1991, when it unveiled its digital compact cassette, the next generation in audio technology for the firm. Reinforces the generality of issues described in the (A) case and draws attention to the analytics required for... View Details

Keywords: Technology; Analysis; Technology Industry

08 Oct 2014
HBS Seminar

Hilary Mason, Fast Forward Labs and Accel Partners

October 2004 (Revised May 2006)
Case

Wells REIT II

By: Arthur I Segel and Dwight Angelini

Dr. Richard Planter, a dentist, asks his financial adviser, Michael Saris, to review an offering memorandum for a new, private real estate investment trust. After reviewing the documents, Saris needs to develop an analytical framework and provide concrete advice... View Details

Keywords: Finance; Investment; Framework; Private Ownership; Mathematical Methods; Real Estate Industry

26 Oct 2021
Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

Fellows Program? The Leadership Fellows Program was launched at Harvard Business School in 2001. The program was designed to provide social-sector organizations with access to analytical and strategic talent to deliver high-impact results... View Details

Keywords: Social Enterprise

The Smart Way to Build Smart Cities

A truly smart smart city investment requires looking at three dimensions: characteristics of cities, capital requirements for various initiatives, and the decision-making process. I suggest decision makers in these initiatives follow an analytical sequence of... View Details

08 Apr 2021
Blog Post

HBS Entrepreneurship Immersion - Four Highlights

analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest of the time on hiring, strategy,... View Details

October 2016 (Revised January 2018)
Case

BlackRock (A): Selling the Systems?

By: Ranjay Gulati, Jan W. Rivkin and Kelly McNamara

As the case opens in 1999, several key leaders at BlackRock, Inc., then a relatively small asset management firm, are trying to convince CEO Larry Fink and others that the firm should begin to offer Aladdin—its proprietary analytics and trading platform—to other asset... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Competitive Strategy; Financial Services Industry; United States

February 1999 (Revised June 1999)
Case

Bloomberg L.P.

By: Clayton M. Christensen, Richard G. Hamermesh and Jeremy Dann

Michael Bloomberg founded his company to provide customers quick access to financial market data and analytical tools for understanding that data. As Bloomberg L.P. grew quickly,entered the ranks of "large, established companies," it grappled with a whole new range of... View Details

Keywords: Human Resources; Management Analysis, Tools, and Techniques; Organizational Culture; Organizational Structure; Problems and Challenges

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Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption