Publications

February 1981 (Revised May 1988)
Case

Marriott's Rancho Las Palmas Resort

Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is... View Details

Keywords: Marketing Strategy; Accommodations Industry

February 2018 (Revised October 2020)
Case

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details

06 Oct 2003
What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

least until the acquirer proves otherwise. The other alternative is the subject of a new book, The Innovator's Solution: Creating and Sustaining Successful Growth, by Clayton Christensen and Michael Raynor (HBS Press, 2003). It is a... View Details

Keywords: by James Heskett

2015
Article

Free at Last, Now What: The Soviet and Chinese Attempts to Offer a Roadmap for the Post-Colonial World

By: Jeremy Friedman

This article seeks to understand the motivations behind the People's Republic of China's attempt to present an alternative development model for the post-colonial world and challenge Soviet leadership in the international communist movement in mid-1960s. When the wave... View Details

Keywords: Development Economics; Business and Government Relations; China; United States; Soviet Union

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29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

we put people on the moon. There was this sense that: “Wait a minute, I thought we were going to have space hotels and moon bases.” Instead, the United States was going to have... View Details

Keywords: by Kara Baskin; Aerospace

01 Mar 2017
Research & Ideas

A Good Thing Happens When Doctors Start Talking to Their Patients

Kaplan and Porter are looking closely at alternative funding models that help align incentives with better patient outcomes, especially bundled payments that strongly motivate providers along a patient’s care cycle View Details

Keywords: by Michael Blanding; Health

13 Jul 2022
Book

Reimagining the Economy: What Would It Take to Put People First?

governance structures and norms in place, businesses could help put people, including their workers, and the planet back at their core. Through a series of essays, the book exposes the fault lines between democracy and capitalism and, building on View Details

Keywords: by Avery Forman

October 1986 (Revised June 1988)
Case

Americana (A)

Americana Hotels decides to lease a resort hotel on Jamaica's north coast from the Jamaican government. Management must decide whether to operate it as a traditional resort, or as an all-inclusive, club-type resort, similar to those operated by Club Med. The... View Details

Keywords: Marketing Strategy; Accommodations Industry; Tourism Industry; Jamaica

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

described the register for the first time and explained how it would prevent theft and give an accurate account of the day's receipts. The goal of this stage was to schedule a demonstration of the machine in a nearby View Details

Keywords: by Walter A. Friedman

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

But the literature on behavioral economics suggests an alternative interpretation, which is that people might simply be sticking with the default [option] and not taking the time to enroll. In this case, the... View Details

Keywords: by Dina Gerdeman

02 Dec 2002
What Do You Think?

How Will We Respond to the “Moment of Truth” in Option Plans?

key personnel to the development and survival of the business," Shann Turnbull suggests that cash bonuses may be a better alternative in established, cash-rich companies, where "bonuses eliminate... View Details

Keywords: by James Heskett

December 2002 (Revised February 2003)
Case

Wyndham International: Fostering High-Touch with High-Tech

By: Lynda M. Applegate and Gabriele Piccoli

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details

Keywords: Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details

Keywords: by Joe Lassiter; Energy; Utilities

December 2014 (Revised October 2015)
Case

Iz-Lynn Chan at Far East Organization (Abridged)

By: Linda A. Hill, Anthony J. Mayo and Dana M. Teppert

This case describes how to champion and implement organizational change from the middle by recounting the experiences of Iz-Lynn Chan at Far East Organization. View Details

May 2020 (Revised October 2020)
Teaching Note

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery and Chekitan S. Dev

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio... View Details

Keywords: Branding; Brand Portfolio Strategy; Brand Architecture; Hospitality Industry; Mergers ＆ Acquisitions; Marketing; Brands and Branding; Marketing Strategy; Mergers and Acquisitions; Travel Industry; Accommodations Industry; United States

07 Jun 2016
First Look

June 7, 2016

data are often voluminous and unstructured, presenting analytical challenges for traditional tools that were designed for well-structured, quantitative data. We adapt methods from natural language processing and machine learning to... View Details

Keywords: Sean Silverthorne

July 2015 (Revised October 2016)
Case

China Lodging Group (A)

By: Tatiana Sandino, Shelley Xin Li and Nancy Hua Dai

This case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business,... View Details

Keywords: Motivation and Incentives; Business or Company Management; Growth Management; Balanced Scorecard; Accommodations Industry; China