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  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 21 Jul 2009
  • First Look

First Look: July 21

for making CBA more effective, rather than eliminating CBA as a decision-making tool. Download the paper: http://www.hbs.edu/research/pdf/10-001.pdf Reputation and Competition: Evidence from the Credit Rating Industry (revised) Authors:Bo... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct... View Details
Keywords: Martha Lagace
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

industries like software. “Industry is not destiny.” Take the airline business, for example, which, over its history, has an accumulated net loss in the billions—a classic B-school example of a structurally... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708479 HNA Group: Moving China's Air... View Details
Keywords: Martha Lagace
  • 17 May 2016
  • First Look

May 17, 2016

industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Publisher's link: View Details
Keywords: Sean Silverthorne
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

when they offered the promotion. But it isn't clear that the promotion actually caused this. We wanted to get real data. It is difficult to get sample data from retailers; it takes a lot on their end to supply samples. We chose grocery retail because it is an View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 17 Jul 2012
  • First Look

First Look: July 17

(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel website Kayak,... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2009
  • Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external innovation models is far from... View Details
Keywords: by Sean Silverthorne; Technology
  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the New York City Police... View Details
Keywords: by Mallory Stark; Education
  • 30 Mar 2010
  • First Look

First Look: March 30

foreign capital may encourage entrepreneurship. We find that entrepreneurial activity is higher in industries that have a large share of foreign firms in vertically linked industries. Second, we find that entrepreneurial activity in View Details
Keywords: Sean Silverthorne
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

forthcoming New York: Dey Street Books Rebel Talent: Why It Pays to Break the Rules at Work and Life By: Gino, F. Abstract—The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

opposed. Which path should ZappRx take? The case is a window into the early go-to-market and business model decisions that an entrepreneur must make, in this case in the face of pushback from her own management team. The case also provides a detailed picture of the... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

globalized world. During the late nineteenth century both countries flourished as major exporters of commodities to the industrialized nations in North America and Europe. Argentina did so well that it became one of the richest countries... View Details
Keywords: by Sean Silverthorne

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