Agribusiness - Publications - Faculty & Research - Harvard Business School

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2018
Working Paper

Information Provision and Innovation: Natural Experiment of Herbal Patent Prior Art Adoption at the United States and European Patent Offices

By: Prithwiraj Choudhury and Tarun Khanna

We exploit a natural experiment to study how codifying information about prior innovation affects subsequent innovation. A codified database of traditional Indian herbal formulations was adopted by the European Patent Office (EPO) and the U.S. Patent and Trademark... View Details

Keywords: Patents; Plant-Based Agribusiness; Ethnicity; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China; India

January 2011 (Revised July 2012)
Case

Arcadia Biosciences: Seeds of Change (Abridged)

By: Arthur A. Daemmrich

Arcadia Biosciences is seeking to introduce genetically modified rice to China that will lower farmers' costs and generate environmental benefits through reduced greenhouse gas emissions. The case describes challenges facing this small agricultural biotechnology... View Details

Keywords: Plant-Based Agribusiness; Intellectual Property; Genetics; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China

September 1996 (Revised January 1997)
Case

Technology Crises and the Future of Agribusiness: BSE in Europe

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Technology; Agribusiness; Crisis Management; Agriculture and Agribusiness Industry; Europe

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December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; China; Asia

July 1997
Case

Technology Crisis and the Future of Agribusiness: Antibiotic Resistance in Humans and Animals

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Agribusiness; Health Pandemics; Crisis Management; Agriculture and Agribusiness Industry

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May 2020
Teaching Note

Danone: Changing the Food System

By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia

Teaching Note for HBS No. 520-053.
This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details

Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Europe; France; Paris

July 2013
Case

B. Zaitz & Sons Co. Farmland Investing

By: Andre F. Perold

In April 2013, Ben Zaitz was looking down at an expanse of agricultural land as his plane flew over the Midwest. He would soon arrive in northern Minnesota to meet with farmers regarding land he had recently purchased there. The vast tracts of row-crop acreage below... View Details

Keywords: Plant-Based Agribusiness; Investment; Market Participation; Business Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Minnesota; Latin America; Africa; United States; Europe

November 2015 (Revised November 2016)
Case

Huaxia: Building a U.S.-Style Dairy in China

By: Tarun Khanna, Nancy Hua Dai and Juan Ma

In 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm... View Details

Keywords: Entrepreneurship; Strategy; Corporate Social Responsibility and Impact; Emerging Markets; Agribusiness; Agriculture and Agribusiness Industry; China

December 2006 (Revised March 2007)
Case

Common Agricultural Policy and the Future of French Farming

By: J. Gunnar Trumbull, Vincent Marie Dessain and Elena Corsi

Presents the history and evolution of the EU Common Agricultural Policy, from early price supports to the 2003 decision to "decouple" payments to European farmers. Explores the logic behind agricultural supports, with a focus on the economic, political, and cultural... View Details

Keywords: History; Agreements and Arrangements; Price; Policy; Trade; Agribusiness; Agriculture and Agribusiness Industry; France; European Union

December 2009
Case

Hungerit

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition. View Details

Keywords: Opportunities; Corporate Strategy; Competitive Strategy; Global Strategy; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Hungary

November 2002 (Revised March 2006)
Case

Global Conservation Trust, The: A Foundation for Food Security

By: Ray A. Goldberg and Carin-Isabel Knoop

Biodiversity is being lost due to the delegation of the ability to store and maintain various types of plants to governments and foundations with no or little financial base. How does one develop the resources to maintain plant diversity for the future benefit of... View Details

Keywords: Food; Safety; Plant-Based Agribusiness; Nonprofit Organizations; Welfare; Finance; Environmental Sustainability; Agriculture and Agribusiness Industry

October 1988
Case

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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February 2015
Case

Credem: Banking on Cheese

By: Nikolaos Trichakis, Gerry Tsoukalas and Emer Moloney

Credem, an Italian regional bank, grants loans to Parmigiano Reggiano producers and holds the cheese as collateral in its own warehouse during the maturation process, essentially replacing part of the operations for the cheese producers and gaining deep operations... View Details

Keywords: Banks And Banking; Assets; Animal-Based Agribusiness; Operations; Financing and Loans; Commercial Banking; Agriculture and Agribusiness Industry; Italy

November 1996
Case

Diamond Walnut Growers

By: Ray A. Goldberg and Mollie H. Carter

Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to... View Details

Keywords: Plant-Based Agribusiness; Change Management; Marketing Strategy; Operations; Cooperative Ownership; Corporate Strategy; Agriculture and Agribusiness Industry

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January 1994 (Revised August 1994)
Case

Ocean Spray Cranberries: Environmental Risk Management

By: Richard H.K. Vietor

Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details

Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry

November 2014 (Revised March 2015)
Case

Disrupting the Meat Industry: Tissue Culture Beef

By: Jose B. Alvarez and Matthew G. Preble

Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had... View Details

Keywords: Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-Based Agribusiness; Disruptive Innovation; Innovation and Invention; Environmental Sustainability; Food; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Netherlands; United States; United Kingdom

January 1995 (Revised June 1995)
Case

Cybertech Project (A), The

Describes the development and exploitation of a radical new computer-integrated technology in the largely manual meat-processing industry. The technology has been developed by the meat industry's research organization over a period of 15 years and is now ready for... View Details

Keywords: Production; Animal-Based Agribusiness; Information Technology; Product Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

September 2014 (Revised November 2014)
Case

Marketing Marijuana in Colorado

By: John A. Quelch and David Lane

Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details

Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Colorado

November 2023 (Revised March 2024)
Case

Infarm: Betting the (Indoor) Farm on Food Security

In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details

Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States

April 1995
Teaching Note

Freemark Abbey Winery TN

By: David E. Bell

Teaching Note for (9-181-027). View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry

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