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Show Results For
- All HBS Web
(1,961)
- News (321)
- Research (1,266)
- Events (9)
- Multimedia (26)
- Faculty Publications (848)
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- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
ideas can come from anywhere — inside or outside, up or down an organization.” Sorrell, whose firm places up to one-third of all the advertising seen around the world, addressed the challenges WPP Group faces in developing a global... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer said, mentioning online banking and View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details
- 01 Jun 2016
- News
Making It Possible to Explore and Grow
levels. Khan came to the United States from Pakistan when she was 17. She earned her undergraduate degree at Stanford University and became the youngest chief of staff to the CEO of a mobile advertising startup before going into venture... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
part of it, but at the core, these ads are a very strategic exercise. They reveal what’s happening competitively in an industry.” So how did the ads fare, according to the Kellogg students? Of the 39 non-network advertisers reviewed, top... View Details
Keywords: Margie Kelley
- 01 Jun 2006
- News
The Baby Business
indeed created a market for babies. Parents can choose the traits they want, clinics advertise for customers, and specialized providers are getting rich — it’s a $3 billion business in the United States alone. And that figure doesn’t... View Details
- 01 Oct 2002
- News
Faculty Research Symposium
times lower. The nurse manager, described by nurses as “an authority, not a coworker,“ expressed the belief that mistakes should be learning experiences, but also noted that “people are nervous about being called into the principal's office“ to talk about them. “People... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
short scene where a real Terra Chips truck can be seen picking up potatoes—Simon says the team devised several other ways to promote its chips along with marketing the film. The premieres of the film at each of the independent film festivals were View Details
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends back in Balidhip that the... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 30 Apr 2021
- News
Revealing the Rules
rules—is reaching out through various channels and learning about opportunities before they’re even announced. The truth is that many of those opportunities may never be advertised because they wind up being assigned behind closed doors.... View Details
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
Illustrated to break even. The leading magazine publisher in the world, Time Inc. accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Two out of three adults in this country read one of its... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
- 01 Jun 2020
- News
Inside Out
corridors and lobbies). As offices get smaller, a number like 250 square feet per person is becoming more typical. From a salary point of view, in Massachusetts, the gross wages for job titles like advertising sales agent, tax preparer,... View Details
- 01 Jun 2024
- News
Conducting Business
In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 01 Sep 2015
- News
The Business of Love
swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize... View Details
Keywords: April White