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Show Results For
- All HBS Web
(1,975)
- News (326)
- Research (1,270)
- Events (10)
- Multimedia (26)
- Faculty Publications (851)
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- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, online consumer ratings,... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
Harf's daughter Katharina, who serves as DKMS's COO. Like the happy endings that Harf has brought to many blood cancer patients, there is a silver lining to his personal struggle with loss. In 1995, while promoting a line of cosmetics for women with cancer, he met... View Details
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
diverse professions in which they operate. Whether you examine law firms, advertising agencies, investment banks, or management consulting firms, the business model and the challenges they must successfully meet to prosper over the long... View Details
- 01 Jun 2004
- News
Luxe Redux
Jennifer M. Koen (MBA 1997), director of innovation for Godiva Chocolatier, explains that Godiva is in the process of a top-down refresh of its brand that will involve retooling its product, packaging, advertising campaign, Web site, and... View Details
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 01 Jun 2024
- News
Conducting Business
daily combat. Michael Farmer (MBA 1971) is chairman and CEO of Farmer & Company, a strategy consulting firm for the advertising industry. He is the author of two books, Madison Avenue Manslaughter and Madison Avenue Makeover. View Details
- 01 Dec 1999
- News
A Class Act
photos. Summer 1944 First appearance of paid advertising (ads for "Photo-Offset Lithography for War Conservation," war bonds, and books from the Coop). Summer 1949 Class secretaries (both MBA and AMP) make formal debut, following... View Details
Keywords: Nancy O. Perry
- 01 Dec 2012
- News
The Accidental Pioneers
talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details
Keywords: Hanna, Julia
- 01 Sep 2003
- News
These Are the Good Old Days
and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 01 Sep 2015
- News
The Business of Love
swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize... View Details
Keywords: April White
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details
Keywords: Deborah Halber
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 01 Sep 2008
- News
The Levitt Brand
where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
- 01 Mar 2005
- News
Answering the Call
speed their recovery in a friendly, noninstitutional environment. The hospital’s advertising consists of word of mouth, and Shouldice’s popularity is such that former patients (“alumni”) return by the hundreds for reunions. The hospital... View Details