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  • April 1989 (Revised October 2005)
  • Case

James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States
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Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
  • November 2011 (Revised December 2012)
  • Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
  • October 1992
  • Supplement

Cooper Industries Video

By: David J. Collis
Bob Gigile, Chairman and CEO of Cooper Industries, describes the company's philosophy behind acquisitions and his corporate strategy. He then answers questions raised by the case discussion. View Details
Keywords: Acquisition; Management Style; Corporate Strategy
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Collis, David J. "Cooper Industries Video." Harvard Business School Video Supplement 793-504, October 1992.
  • June 1995
  • Case

Strategic Countermoves: Coca-Cola vs. Pepsi

Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry. View Details
Keywords: Competition; Mergers and Acquisitions; Manufacturing Industry; Food and Beverage Industry
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McGahan, Anita M., and Julia Kou. "Strategic Countermoves: Coca-Cola vs. Pepsi." Harvard Business School Case 795-133, June 1995.
  • March 1991 (Revised December 1994)
  • Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery
Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States
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Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
  • December 2019
  • Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details
Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
  • March 2006 (Revised December 2009)
  • Compilation

Skype

By: Peter A. Coles and Thomas R. Eisenmann
Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details
Keywords: Mergers and Acquisitions; Business Model; Communication Technology; Growth and Development Strategy; Network Effects; Competitive Strategy; Internet and the Web; Information Infrastructure; Telecommunications Industry
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Coles, Peter A., and Thomas R. Eisenmann. "Skype." Harvard Business School Compilation 806-165, March 2006. (Revised December 2009.)
  • May 2008 (Revised June 2009)
  • Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details
Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States
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Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. "House of Tata: Acquiring a Global Footprint." Harvard Business School Case 708-446, May 2008. (Revised June 2009.)
  • May 2009 (Revised January 2011)
  • Case

Enel: Power, Russia, and Global Markets

By: Rawi E. Abdelal, Richard H.K. Vietor and Sogomon Tarontsi
Although the global trend toward liberalization of electric utilities forced Enel, the largest power company in Italy, to give up some of its assets in its home base, it also opened up many opportunities abroad, including in Russia, one of the largest electricity... View Details
Keywords: Mergers and Acquisitions; Energy Generation; Foreign Direct Investment; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business and Government Relations; Utilities Industry; Russia; Italy
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Abdelal, Rawi E., Richard H.K. Vietor, and Sogomon Tarontsi. "Enel: Power, Russia, and Global Markets." Harvard Business School Case 709-046, May 2009. (Revised January 2011.)
  • August 2008
  • Case

Thoma Bravo - Citect Corporation Take-Private

In 2006, Citect Corporation, a publicly traded Australian software company, was the target of a takeover battle between a financial sponsor and a strategic buyer. Thoma Bravo, the U.S.-based private equity firm, had to decide on its acquisition strategy in the face of... View Details
Keywords: Mergers and Acquisitions; Private Equity; Investment; Negotiation Deal; Privatization; Valuation; Australia
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El-Hage, Nabil N., and Michelle Cathryne Simon. "Thoma Bravo - Citect Corporation Take-Private." Harvard Business School Case 209-022, August 2008.
  • September 2008
  • Case

Yucheng Technology

By: Li Jin, Li Liao, Chang Chen and Aldo Sesia
The founder and CEO of an IT company servicing the needs of the financial services industry in China needs to raise capital for the company to grow and survive. He has two options. He can try and obtain financing from private equity investors, or he can accept a... View Details
Keywords: Mergers and Acquisitions; Private Equity; Growth and Development Strategy; Information Technology; Financial Services Industry; China; United States
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Jin, Li, Li Liao, Chang Chen, and Aldo Sesia. "Yucheng Technology." Harvard Business School Case 209-048, September 2008.
  • March 10, 2025
  • Article

How Gen AI Could Change the Value of Expertise

By: Joseph Fuller, Matt Sigelman and Michael Fenlon
In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details
Keywords: AI and Machine Learning; Job Cuts and Outsourcing; Organizational Structure; Talent and Talent Management; Personal Development and Career
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Fuller, Joseph, Matt Sigelman, and Michael Fenlon. "How Gen AI Could Change the Value of Expertise." Harvard Business Review (website) (March 10, 2025).
  • January 2003 (Revised September 2007)
  • Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann
Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
  • February 2020 (Revised August 2022)
  • Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones
In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details
Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Technology Industry
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Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie." Harvard Business School Case 820-100, February 2020. (Revised August 2022.)
  • May 2016
  • Case

AbbVie

By: Kevin Schulman, Laura Little, Samyukta Mullangi and Stephen Schleicher
This case focuses on the impact of a novel regulatory pathway, the biosimilars pathway, on the strategy of a major pharmaceutical firm that finds its largest product (60% of revenue) at risk. The case reviews the rationale for the pathway, the emerging biosimilars... View Details
Keywords: Pharmaceutical Company; M&A Valuation; AbbVie; Health Care; Health Care and Treatment; Pharmaceutical Industry; Health Industry; United States
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Schulman, Kevin, Laura Little, Samyukta Mullangi, and Stephen Schleicher. "AbbVie." Harvard Business School Case 316-095, May 2016.
  • September 2021
  • Case

TAV Airports: Acquiring Almaty International

By: Juan Alcácer and Esel Çekin
The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had... View Details
Keywords: Airports; COVID-19 Pandemic; Strategy; Mergers and Acquisitions; Bids and Bidding; Air Transportation Industry; Central Asia; Turkey
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Alcácer, Juan, and Esel Çekin. "TAV Airports: Acquiring Almaty International." Harvard Business School Case 722-367, September 2021.
  • August 2001 (Revised October 2001)
  • Case

Shinsei Bank (A)

By: Michael Y. Yoshino and Perry Fagan
In a deal marking the first acquisition of a domestic Japanese financial institution by foreigners, a consortium of Western investors purchased the assets of the Long Term Credit Bank (LTCB) of Japan in March 2000. The new management renames the bank Shinsei Bank,... View Details
Keywords: Acquisition; Assets; Banks and Banking; Investment; Business or Company Management; Managerial Roles; Organizational Structure; Failure; Adaptation; Banking Industry; Japan
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Yoshino, Michael Y., and Perry Fagan. "Shinsei Bank (A)." Harvard Business School Case 302-036, August 2001. (Revised October 2001.)
  • November 2019 (Revised June 2020)
  • Case

Shiseido Acquires Drunk Elephant

By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan
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Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
  • May 2012 (Revised September 2012)
  • Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details
Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
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Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)
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