Video On Demand - Publications - Faculty & Research

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

procurement policies. General Médica, a vendor of high-complexity medical equipment, knew that their products were competitive, but it was also aware that they could not compete on price. A demanding market... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own designs. In rodeo kayaking, the early participants built... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

14 Nov 2007
First Look

First Look: November 14, 2007

Relies on Franch and Raven's framework that identifies five bases of social power (reward, coercive, legitimate, referent, and expert), describing how these bases change depending on the circumstances of a... View Details

Keywords: Martha Lagace

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

program. They discover that the distribution channel is not aggressively pushing the new product. Their own sales force resources are constrained. The few available salespeople must stay focused on generating and maintaining View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

iPhoto This weekend the NFL is concluding its annual draft. Up to 255 college football players will be distributed over three days across the 32 NFL teams. In the midst of the coronavirus pandemic, NFL commissioner Roger Goodell made the decision to go ahead with the... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

17 Apr 2012
First Look

First Look: April 17

exists between spending money on others (i.e., prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants chose... View Details

Keywords: Carmen Nobel

04 Dec 2012
First Look

First Look: December 4

applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network... View Details