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  • 01 Dec 1998
  • News

HBS Alumni Association Board of Directors: President's Report

is reaching its alumni in the most effective manner. In particular, the committee will focus on how best to market the annual Global Alumni Conferences' resources for international alumni and how best to use HBS volunteers to View Details
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

outside directors implementing MV shareholder proposals reap the benefits of their responsiveness in the directors market through a higher likelihood of retaining their Board seat and a higher increase (or lower decrease) in the number of... View Details
Keywords: Martha Lagace
  • October 2005
  • Case

Kinko's

Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing problems. By 2003, however, consumer research revealed that a confusing retail experience had eroded some of this good... View Details
Keywords: Marketing Strategy; Customer Satisfaction; Service Industry
Related
  • 09 Apr 2014
  • Research & Ideas

A Playbook for Small-Business Job Creation

high-growth companies, those with the greatest potential to create jobs. One challenge: geographic gaps across the United States. "Despite the fact that America has a very robust market for risk capital, about 70 percent of the... View Details
Keywords: by Carmen Nobel; Financial Services; Financial Services

    Sarah Leary

    Sarah Leary is Nextdoor's Chief Marketing Officer, Chief Global Business Operations Officer, and Co-Founder of Nextdoor. Sarah started her career at Microsoft before serving in senior leadership at veteran tech organizations, including... View Details
    Keywords: Business Products and Services (B2B)
    • January 2015 (Revised July 2019)
    • Case

    CVS Health: Promoting Drug Adherence

    By: Leslie John, John Quelch and Robert Huckman
    Email mking@hbs.edu for a courtesy copy.

    The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
    Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
    Related
    • 21 Jul 2016
    • Cold Call Podcast

    How Small Investors Can Bet Big on Brands They Love

    Keywords: Re: Luis M. Viceira; Financial Services
    • 02 Jan 2008
    • Research & Ideas

    Most Popular Stories 2007

    the head, and whose leadership style springs from their fundamental character and values. George discusses his new book True North, co-written with Peter Sims. Delivering the Digital Goods: iTunes vs. Peer-to-Peer Apple's iTunes music download View Details
    Keywords: by Sean Silverthorne
    • 01 Mar 2011
    • News

    A Man without a Pause

    it into a far more effective organization, championing such causes as debt relief for poor nations and the opening of rich countries’ markets to exports from developing nations. For him and his wife, Elaine, the View Details
    Keywords: Sean Silverthorne; World Bank; Monetary Authorities-Central Bank; Finance
    • 01 Dec 2013
    • News

    Curing Health Care

    The occasion? The company, a leading supplier of cloud-based services for electronic health records (EHR), practice management, and care coordination, was expanding. In a big way. Founded in 1997, athenahealth now serves about 44,000... View Details
    Keywords: Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services
    • 28 Feb 2005
    • Research & Ideas

    Amazon, eBay and the Bidding Wars

    lower. But sniping isn't a universal strategy for success, says Roth, who teaches in the School's Negotiation, Organizations & Markets unit. It's all in the rules of the game. On Amazon.com, for example, where end-of-auction deadlines... View Details
    Keywords: by Sara Grant; Web Services; Web Services
    • 25 Aug 2022
    • News

    Case Study: Sound Check

    and spent seven years as CEO of WordStream. The founders should ponder this question first: What are you really good at? The product and service lineup is so broad. Every business on Earth could look at this list and find something they’d... View Details
    Keywords: Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services
    • 01 Mar 2004
    • News

    Reforming Company Boards

    structuring and M&A transactions, it was obvious that the focus was not on building shareholder value but on reporting predictable, double-digit earnings growth to achieve temporarily high stock market valuations. The truth has been... View Details
    Keywords: Corporate Services
    • 01 May 2000
    • What Do You Think?

    Can You Hard-Wire Performance?

    Summing Up Hard-wiring Performance Is Great In Concept...but.... The responses to the concept of promising and delivering results rather than selling products or services are in, and you've agreed that hard-wiring performance is a winning... View Details
    Keywords: by James Heskett
    • 01 Dec 2008
    • News

    A U.S. Turnaround?

    During the 1960s and 1970s, U.S. textile, apparel, and shoe manufacturing migrated to Latin America and Asia. By 1990 many products formerly manufactured in the United States were being produced abroad. In addition, foreign automakers were taking View Details
    Keywords: Byron Wien; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Computer and Electronic Product Manufacturing; Manufacturing; Transportation Equipment Manufacturing; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities
    • Web

    Supplemental Financial Information | Annual Report 2024

    these expenses would likely be categorized as the cost of goods sold. These expenses encompass direct costs for staff compensation, specialized outside professional services in Information Technology (IT) and other functional areas, View Details
    • Web

    Courses by Faculty - Course Catalog

    & Markets Fall 2025 Q1Q2 3.0 Arthur Brooks Leadership and Happiness General Management Spring 2025 Q3 1.5 Ryan Buell Managing Service Operations Technology & Operations Management Fall 2025 Q1Q2 3.0 Monique... View Details
    • 01 Aug 2002
    • News

    HBS Alumni Association Board of Directors: President's Report

    we worked on. The Alumni Communications Committee, under the able guidance of Paul Stewart (MBA '87), reached out to a sampling of alumni in order to better define existing market segments and their needs. The committee's work will inform... View Details
    • 01 Jan 2005
    • News

    Louis V. Gerstner, Jr., MBA 1965

    having it deliver to customers integrated technology services that would build and manage all aspects of their IT strategy-even if it meant incorporating products made by IBM's competitors. In an expanding technology View Details
    • 26 Mar 2019
    • First Look

    New Research and Ideas, March 26, 2019

    use biometric identification technology to improve the reliability of administrative information and deliver social services more efficiently. This paper exploits the random placement of biometric devices in tuberculosis (TB) treatment... View Details
    Keywords: Dina Gerdeman