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Show Results For
- All HBS Web
(4,058)
- People (5)
- News (806)
- Research (2,685)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,847)
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Advertising expenditures & budgets
expenditure and share of ad spend by medium from individual countries. Advertising Growth Trends Check Harvard availability Ref. HF5813 .U6 A73 in the Stamps Reading Room Annual advertising spend and sales data by SIC and company name as... View Details
- Web
1934 Art and Industry Exhibition Photograph Collection | Baker Library
importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to emphasize a trend toward a national visual style. The photographs in the collection represent documentary... View Details
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other View Details
Robert H. Sorensen
Sorensen led Perkin-Elmer to become one of the premier diversified technology companies in the United States. It developed the first commercial super minicomputer in 1979. During his CEO tenure, sales and earnings more than tripled and... View Details
Keywords: Computers & Electronics
Clarence W. Seamans
After making a name for himself in sales at E. Remington and Sons, Seamans and his associates bought the company and eventually merged it into what became Union Typewriter. Under Seamans' leadership, Union Typewriter acquired other... View Details
Keywords: Fabricated Goods
Kaufman T. Keller
Under Keller’s leadership, Chrysler Corporation became second among the world’s largest auto producers (Plymouth, Dodge, DeSoto and Chrysler). During his tenure, the firm pioneered many of the engineering advances that are standard today, including high-compression... View Details
Keywords: Automotive & Aerospace
Debra J. S. Fields
Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States and four international locations, generating $45 million a year in revenues. Fields’... View Details
Keywords: Food & Tobacco
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the... View Details
Keywords: Sean Silverthorne
- 28 May 2008
- First Look
First Look: May 28, 2008
confidential information for the Euro Elektrische Keramische Vorrichtungen, GmbH (Euro EKV) management role. Challenges include how to set up and implement the most promising sale process, come up with the right deal, and choose the best... View Details
Keywords: Martha Lagace
- 21 Jan 2014
- First Look
First Look: January 21
Hong Abstract—When to sell a novel idea is a difficult decision for many innovators. Selling early has financial benefits. But a later-stage sale of a more fully developed idea may attract greater buyer interest and allow the innovator to... View Details
Keywords: Sean Silverthorne
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
healthy competition to increase patient value. Incentives versus Reciprocity: Insights from a Field Experiment (523) What are the most effective forms of sales force compensation? Findings provided by Doug J. Chung and Das Narayandas... View Details
- Web
Buy Now, Pay Later: Research Links - Printed Collections
installment plans. Manufacturers produced trade catalogs to identify finished goods by name or stock number for sale either to retailers or directly to the consumer. The extensive holdings of trade catalogs at Baker Library range from the... View Details
- 01 Jun 2001
- News
Up Side Story: HBS Show a Sold-Out Success
’01) took care of the creative aspects, including running auditions and rehearsals. Premier sponsors Novartis and The Boston Consulting Group helped offset the $55,000 cost of the show, as did the sales of some 2,400 tickets to students,... View Details
- December 1986 (Revised January 1988)
- Case
Hewlett-Packard: Manufacturing Productivity Division (C)
By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
Raymond A. Kroc
Kroc capitalized on America’s “eat on the run” society. Believing in the real profits of fast food, he bought out the McDonald brothers and developed a restaurant empire. By the 1960s, he had 228 restaurants with annual sales totaling $37... View Details
Keywords: Restaurants & Lodging
Colby M. Chester
Under Chester’s leadership, General Foods’ annual sales rose from $25 million in 1924 to $120 million in 1935. In 1927, Chester began manufacturing Sanka Coffee, and in 1928, he acquired the Cheek-Neal Coffee Company, makers of Maxwell... View Details
Keywords: Food & Tobacco
- November 1997 (Revised February 1998)
- Case
WESCO Distribution, Inc.
By: Das Narayandas
In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program... View Details
Keywords: Restructuring; Customer Satisfaction; Growth and Development; Growth and Development Strategy; Distribution; Sales; Balance and Stability; Distribution Industry; Electronics Industry
Narayandas, Das. "WESCO Distribution, Inc." Harvard Business School Case 598-021, November 1997. (Revised February 1998.)
- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through brand building and... View Details
- February 1998
- Teaching Note
Aladdin Knowledge Systems TN
By: Das Narayandas
Teaching Note for (9-598-018). View Details
- April 1996
- Case
Sunshine Villas
By: William J. Poorvu and John H. Vogel Jr.
Ms. Courtney Lowe is president and sole owner of CL Development. She is looking to sell Sunshine Villas to pay off her bank and make a profit. This case is part of a negotiation game simulation that includes Jason Bosworth, Silver Lane Apartments, and Major Insurance... View Details
Poorvu, William J., and John H. Vogel Jr. "Sunshine Villas." Harvard Business School Case 396-329, April 1996.