Promotion - Publications - Faculty & Research

29 Jan 2013
First Look

First Look: Jan. 29

especially since entering the WTO in 2001, China's economy grew at rates around 10% annually by attracting FDI and promoting exports. After the financial crisis that began in 2008 and depressed demand in the United States and Europe,... View Details

Keywords: Sean Silverthorne

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

implicit incentives, it may not improve all of the dimensions of performance intended to promote organizational alignment. Increasing employees’ multitasking requirements, without adequate support and training, can generate confusion,... View Details

28 Aug 2012
First Look

First Look: August 28

marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other advertising content and media (e.g.,... View Details

Keywords: Sean Silverthorne

02 Oct 2015
News

The ‘F’ Word

(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management had decided that we would implement a “trial size” promotion... View Details

Keywords: Walt Disney Studios

01 Feb 2011
First Look

First Look: Feb. 1

development banks owning minority stakes can have a positive effect on performance as long as they promote long-term investments and are shielded from governmental interference and potential minority shareholder expropriation. Download... View Details

01 Dec 2016
News

Alumni Books of 2016

the word No. The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media by Catherine J. Turco (MBA 2003) (Columbia University Press) A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By View Details

Publications