Publications

01 Dec 2013
News

Double Vision

found that TV ads not only can spur web traffic—the browser is at the ready, after all—but can drive sales, too. But which ads push the most? As part of the study, Teixeira and his colleagues collected thousands of ads hawking products... View Details

Keywords: Arts, Entertainment

February 2007 (Revised September 2008)
Case

CMM versus Agile: Methodology Wars in Software Development

A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and... View Details

Keywords: Innovation and Management; Management Analysis, Tools, and Techniques; Product Development; Business Processes; Information Technology; Applications and Software

01 Dec 2017
News

Flight Path

goggles. “You need to be able to see a wall, and react, before you hit it,” he explains. Because DRL provides broadcast-ready content to networks, it helps that Horbaczewski has a background in film production and special effects.... View Details

Keywords: Julia Hanna

April 2021
Case

Distinct Software

By: Das Narayandas, Arijit Sengupta and Jonathan Wray

Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details

Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning

Book Review

Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield

By: Dorothy A. Leonard

Keywords: Information Technology; Decision Choices and Conditions; Change; Production

Find at Harvard

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (C2)

By: David A. Garvin

To follow Digital Equipment Corp.: The Endpoint Model (C1). Students must assess what their next steps would be as plant manager and group manufacturing manager. View Details

Keywords: Factories, Labs, and Plants; Business Model; Business or Company Management; Production; Technology; Technology Industry

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

Recently featured on the cover of Forbes with Intel chairman Andrew Grove, Associate Professor Clayton M. Christensen is the author of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. His research on "disruptive... View Details

August 2010 (Revised May 2015)
Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta

Teaching Note for 510063 and 512082 View Details

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

Manufacturing commons are "webs of technological knowhow, operational capabilities, and specialized skills" that underlie many industries, universities, and the government. Also, see Professor Jim Heskett's conversation with his readers... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

Web

Olivia Wenzel | MBA

community of students, alumni, and faculty, who share my passion for technology and social impact, but whose perspectives are informed by diverse backgrounds and application areas. Tech areas of interest: Elder Tech, Health Tech, Social... View Details

11 Jul 2025
News

Utah Club Dives into Great Salt Lake’s Challenges; Colorado Alumni Talk Defense Over Breakfast

Utah Alumni Explore Future of Great Salt Lake The HBS Club of Utah recently got an insider’s look at the economic and ecological health of the Great Salt Lake (GSL) with a presentation by Utah’s first GSL commissioner, Brian Steed, at the headquarters of Traeger Grills... View Details

Keywords: Margie Kelley

01 Jun 2018
News

Up by the Roots

In 2010, Maria Gotsch (MBA 1989) called a meeting with the chief information and technology officers at five of the largest banks headquartered in Manhattan. The session would last for three hours, but as Gotsch recalls, the executives in... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

September 2023 (Revised August 2024)
Case

Avive: Resuscitating a Defibrillator from the Regulatory Brink

By: Satish Tadikonda and William Marks

Avive Solutions set out to create a better Automatic External Defibrillator (AED) that would solve many of the problems with existing solutions, including lack of connectivity, difficulty-of-use and requiring prior training for successful use of the device, data... View Details

Keywords: Technological Innovation; Product Development; Business and Government Relations; Research and Development; Medical Devices and Supplies Industry; United States

11 May 2017
Blog Post

Why We Recruit: Microsoft

organization in three to five sentences.On the surface, and to many, we are simply a well-known software company creating some of the best products on the market. However, since I have been working here, it has become clear to me that we... View Details

Keywords: Technology

January 2021 (Revised March 2021)
Supplement

E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

01 Jun 2008
News

Where Are They Now?

systems from Purdue. He joined the HBS faculty in 1976 and helped build the School’s curriculum in the nascent area of computer-based technology. With a few savvy, prescient students, he launched the Computer Industry and Technology Club... View Details

Keywords: Mary Ellen Gardner; Colleges, Universities, and Professional Schools; Educational Services; Data Processing, Hosting, and Related Services; Information; Management

October 2009 (Revised August 2014)
Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt

Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States