Publications

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

by harnessing a new business model. The bold approach worked. Gilead, one of the world’s leading antiviral makers, would sell its branded Hepatitis C medicines while offering local manufacturers voluntary licenses to produce generics,... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

Web

Investors - Entrepreneurship

Hsiao Canvas Venture Fund MBA 2001 Tina Ju KPCB China MBA 1992 Samir Kaul Khosla Ventures MBA 2002 Patrick Kerins New Enterprise Associates MBA 1985 Bong Koh Venrock MBA 2004 Robert Kuhling ONSET Ventures MBA 1980 Ethan Kurzweil Bessemer... View Details

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

15 Nov 2017
Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

women in business leadership in the communities specifically; the researchers tested for effects of female leadership in politics and civil society, but found no similar effect. Next, they analyzed a comprehensive sample of new nonprofit... View Details

Keywords: by Carmen Nobel

16 May 2023
In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

Like: Why Digital Is a State of Mind, Not Just a Skill Set Tech Hubs: How Software Brought Talent and Prosperity to New Cities Is A/B Testing Effective? Evidence from 35,000 Startups Feedback or ideas to... View Details

Keywords: by Avery Forman; Technology; Financial Services

22 Jun 2022
Book

Four Elements for Finding the Right Career Path

counselors." In this interview, Butler discusses his new book, The Four Elements: Finding Right Livelihood in the 21st Century, which outlines four key dimensions that can help people navigate career transitions: Identity, Community,... View Details

Keywords: by Dina Gerdeman

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

Editor's note: In their new book, Producing Prosperity: Why America Needs a Manufacturing Renaissance, Harvard Business School professors Gary P. Pisano and Willy C. Shih argue that reinvesting in America's manufacturing prowess is... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

July 2012
Case

Revenue Solutions, LLC

By: Richard S. Ruback and Royce Yudkoff

Ari Wasserman and Nick Esayian were both dissatisfied with their future prospects in their current careers. Wasserman, who managed an infomercial business for a direct response consumer marketing company, wanted more flexibility and ownership. Esayian was the CEO of... View Details

Keywords: Work-Life Balance; Partners and Partnerships; Small Business; Israel; United States

August 2015 (Revised May 2016)
Case

Riot Games: Can Culture Survive Growth?

By: Boris Groysberg and Michael Norris

In 2015, Riot Games, the maker of the top PC game League of Legends, considers its growth strategy as it moves into a new campus in Los Angeles. View Details

Keywords: Corporate Culture; Organizational Behavior; Video Games; Culture; Strategy; United States

October 1987 (Revised January 1999)
Case

Microsoft Corporation: The Introduction of Microsoft Works

Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world. View Details

Keywords: Product Positioning; Applications and Software; Product Design; Product Launch; Globalized Markets and Industries; Information Technology Industry; United States

02 Sep 2002
Research & Ideas

The Role of Government When All Else Fails

this e-mail interview with Laura Linard.Linard: You write that a reason to study the historical role of government in risk management is to better "understand government and its role in the new economy." How would you... View Details

Keywords: by Laura Linard

May 2008 (Revised April 2018)
Case

The University of Texas MD Anderson Cancer Center: Interdisciplinary Cancer Care

By: Michael E. Porter and Sachin H. Jain

In 2006, University of Texas MD Anderson Cancer Center was an internationally leading institution for cancer care, education, and research. Since 1996, it had successfully reorganized itself from a cancer hospital that was physically organized around clinical... View Details

Keywords: Buildings and Facilities; Health Disorders; Organizational Structure; Medical Specialties; Organizational Change and Adaptation; Value Creation; Service Delivery; Research; Health Care and Treatment; Education Industry; Health Industry; Texas