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Show Results For
- All HBS Web
(3,139)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- 13 Mar 2019
- Blog Post
There's No Quick Shortcut to Success: Zorpads Takes Off
a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the idea from pitching their... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
for startups in the software and media industries that could make use of AWS, funding increased from 375 to 700 firms, a nearly 100 percent rise. The impact of the cloud on VC funding After the 2006 introduction of Amazon Web Services, VC... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
remained remarkably stable over the five years. There was an overall shift in the types of sites visited, however, from chat rooms and news to social media and video. “We were taken aback,” admits Greenstein, the MBA Class of 1957... View Details
- 14 Jan 2013
- Research & Ideas
Few Women on Boards: Is There a Fix?
percent) and men (45 percent), as well as US (45 percent) and non-US (42 percent) respondents. Social media topped the list of technology adoption priorities across the board. "It was almost as if the respondents had one voice," Groysberg... View Details
Keywords: by Carmen Nobel
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
electronic communication data, one at a leading biopharmaceuticals company and a second at a global media and professional services firm. One of these follows senior leaders through a period of reorganization, and the other contains... View Details
Keywords: by Sarah Jane Gilbert
- 15 Mar 2016
- First Look
March 15, 2016
Aaron K., and Michael W. Toffel Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues largely unrelated to their core business, ranging from gay... View Details
- 15 Nov 2011
- First Look
First Look: November 15
Authors:Leslie K. John, George Loewenstein, and Drazen Prelec Publication:Psychological Science (forthcoming) Abstract Cases of clear scientific misconduct have received significant media attention recently, but less flagrant... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
Alumni Books Sex and the Siren: Tales of a Later Dater by Donna Arp Weitzman (OPM 37, 2008) (Howard Bond Media Group LLC) A witty, satirical look at the dating prospects, sexual exploits, and other adventures of a mature single woman in... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details
- Profile
Minal Mehta
solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and project... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment and View Details
- 26 Sep 2024
- HBS Case
If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?
uncertainties, the potential damage, the fears, the media spotlight, and your own sense of responsibility. You want to introduce quality, reliable products that you’re proud of and that customers can use safely and effectively.” Consider... View Details
- Profile
Mike Maples Jr.
has nearly 300 million monthly users and has become a major social media platform.) If this sounds a bit esoteric and challenging, Maples agrees. “The venture business, like the startup business, is one of radical... View Details
- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the... View Details
- 17 May 2016
- First Look
May 17, 2016
and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must decide whether or not to abandon the planned sale to pursue the new... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
much media fanfare. Then, if the actual performance failed to met expectations, people wrote them off and shifted their attention to the next innovation. Examples include multimedia kiosks, voice recognition, artificial intelligence,... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
For example, under the "informative" , advertising tends to encourage price competition while "persuasive" advertising tends to inhibit price competition. Clearly, both kinds of advertising exist. The total U.S. expenditures on View Details
Keywords: by Manda Salls
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
a strong collaboration between the Time to Read national program and media and entertainment giant Time Warner, Inc. Time to Read helps local nonprofits such as Chicago's Off the Street Club recruit children, youths, and even adults from... View Details
Keywords: by James Austin
- Web
Commencement 2016 Address | About
He listens far more than he talks. This kind of personal humility is becoming all-too-rare, as social media breeds an attitude of “ look at me!” Now, I have nothing against posting photos of a joyous occasion like today, but it’s... View Details