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Show Results For
- All HBS Web
(3,018)
- People (24)
- News (827)
- Research (1,601)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,107)
- 13 Jun 2017
- News
Finding Common Ground
and his partners created SharedXpertise Media and took over Corporate Responsibility Magazine, a publication modeled on CFO and Workforce magazines. “We were betting there would be a corporate responsibility officer who would have a... View Details
Keywords: Ralph Ranalli
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 01 Dec 2005
- News
Baker’s back
Library, which was dedicated on September 19, 2005 (see sidebar, page 27), will offer what Baker’s executive director Mary Lee Kennedy calls a “full-menu experience.” Visitors interested in new media are able to use the latest technology... View Details
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven by... View Details
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
partner companies, and extensive positive media attention. Exploring these concurrent developments, we discovered a surprising relationship between the firm's external successes and its internal failures. We propose that the legitimacy... View Details
Keywords: Carmen Nobel
- 19 Apr 2011
- First Look
First Look: April 19
hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Local Hero
San Francisco. Following a subsequent job at Westinghouse Broadcasting headquarters in New York, in 1989 he became assistant to the chairman and CEO of CBS, Laurence Tisch. During a “fascinating” three years with Tisch, Baer became involved in charting strategic... View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
both theory and practice. In the United States, for example, the amount invested in sales forces exceeds an estimated $800 billion a year. That's more than three times the money US firms spend annually on all media and advertising, at... View Details
Keywords: by Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention and creating divisions within the traditional Republican base,... View Details
Keywords: Dina Gerdeman
- 12 Apr 2016
- First Look
April 12, 2016
Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details
Keywords: Sean Silverthorne
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
conversation. A former senior software executive, Novello is the founder of MutualRescue.Org, a national media initiative that highlights the connection between people and pets in order to inspire and support life-saving rescue efforts.... View Details
- 31 May 2018
- News
Finding Freedom from Eating Disorders
the mix, and I really couldn't find anything that I liked about myself. However, I pretended everything was fine on the outside. So externally, everyone thought I had it together, certainly during business school, certainly post-business school when I became CEO of a... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
students learn how to apply discipline to the inexact science of valuing private enterprises." Running and Growing the Small Company The dramatic beginnings of entrepreneurial businesses have been much discussed in the media and business... View Details
- 01 Feb 1998
- News
Running Up the Score
capable of competing with the big guys: NBC, CBS, and ABC." Underscoring its belief in the value of sports programming, Fox recently purchased (pending Major League Baseball's approval) the Los Angeles Dodgers, another example of a trend toward View Details
Keywords: Garry Emmons
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
leaders set an example by wearing face masks in public, thus inciting people’s intrinsic motivation. The media can also help by emphasizing the importance of wearing masks to prevent the spread of the virus. Getting the demand side right... View Details
- 28 Jun 2016
- First Look
June 28, 2016
Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues largely unrelated to their core business, ranging from LGBT rights to race relations to gender... View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & View Details
Keywords: Sean Silverthorne
- 07 Apr 2021
- News
Road Work
conceptually I do not want it to be about me. In fact, there's not even a picture of me without a helmet on right now, nor is my name mentioned yet because I'm still grasping with how much I want to expose myself, quite frankly. But I want this to be what I... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits... View Details
Keywords: Martha Lagace