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      Marketing ManagementRemove Marketing Management →

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      • May 1992 (Revised September 2019)
      • Case

      Richardson Sheffield

      By: Christopher A. Bartlett and Ashish Nanda
      The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to raise sales and earnings at more than 25% annually, even as the local industry was in steep... View Details
      Keywords: Human Resource Management; Human Resource Practices; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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      Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Case 392-089, May 1992. (Revised September 2019.)
      • May 1992 (Revised August 1996)
      • Case

      NIKE in Transition (A): The Ascendancy of Bob Woodell

      By: Christopher A. Bartlett
      Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details
      Keywords: Conferences; Crisis Management; Management Style; Marketing Strategy; Organizational Change and Adaptation; Performance Evaluation; Competition
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      Bartlett, Christopher A. "NIKE in Transition (A): The Ascendancy of Bob Woodell." Harvard Business School Case 392-105, May 1992. (Revised August 1996.)
      • May 1992 (Revised May 2002)
      • Case

      NIKE in Transition (B): Phil Knight Returns

      By: Christopher A. Bartlett
      After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details
      Keywords: Change; Entrepreneurship; Cost Management; Growth and Development Strategy; Brands and Branding; Organizational Change and Adaptation; Business Strategy
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      Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
      • May 1992
      • Article

      Coordination in Split-Award Auctions

      By: James J. Anton and Dennis Yao
      We analyze split award procurement auctions in which a buyer divides full production between two suppliers or awards all production to a single supplier, and suppliers have private cost information. An intriguing feature of split awards is that the equilibrium bids are... View Details
      Keywords: Supply Chain Management; Balance and Stability; Cost; Auctions; Bids and Bidding; Production; Five Forces Framework; Supply and Industry; Situation or Environment; Information; Manufacturing Industry
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      Anton, James J., and Dennis Yao. "Coordination in Split-Award Auctions." Quarterly Journal of Economics 107, no. 2 (May 1992): 681–707. (Reprinted in P. Klemperer, ed., The Economic Theory of Auctions, Elgar, 2000.) Harvard users click here for full text.)
      • March 1992 (Revised October 1994)
      • Case

      AT&T Consumer Products

      By: Joseph L. Badaracco Jr.
      Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
      Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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      Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
      • March 1992 (Revised June 1992)
      • Case

      Thermo Electron Corp.

      By: Carliss Y. Baldwin
      George Hatsopoulos, CEO at Thermo Electron Corp., is considering whether to issue shares in a subsidiary via an initial public offering (IPO). The company has developed an unusual corporate structure in which subsidiaries fund new ventures by raising debt and equity in... View Details
      Keywords: Financial Management; Business Subsidiaries; Resource Allocation; Valuation; Organizational Structure; Business Headquarters; Initial Public Offering; Capital Structure; Capital Markets; Financial Strategy; Corporate Finance; Semiconductor Industry; Technology Industry
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      Baldwin, Carliss Y. "Thermo Electron Corp." Harvard Business School Case 292-104, March 1992. (Revised June 1992.)
      • March 1992 (Revised December 1992)
      • Case

      Salomon and the Treasury Securities Auction

      By: Dwight B. Crane
      Set in June 1991, two months prior to Salomon Brothers' announcement that the firm had violated the Treasury Department's rules governing the auctions of new Treasury securities. Salomon Vice Chairman John Meriwether must decide how to address problems that continue to... View Details
      Keywords: Debt Securities; Managerial Roles; Ethics; Market Transactions; Bonds; Investment Banking; Crisis Management; Auctions; Legal Liability; Banking Industry
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      Crane, Dwight B. "Salomon and the Treasury Securities Auction." Harvard Business School Case 292-114, March 1992. (Revised December 1992.)
      • March 1992 (Revised March 1995)
      • Case

      Kevin Simpson

      By: Linda A. Hill
      Follows Kevin Simpson, a second-year Harvard Business School 1990 student, through his job search to his final decision between two very attractive but different job offers: a job as an international marketing manager at Eli Lilly and Co., a leading multinational... View Details
      Keywords: Job Offer; Race; Job Search; Decision Choices and Conditions; Decision Making
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      Hill, Linda A. "Kevin Simpson." Harvard Business School Case 492-041, March 1992. (Revised March 1995.)
      • February 1992 (Revised March 1995)
      • Case

      Amelia Rogers at Tassani Communications (A)

      By: Linda A. Hill
      Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details
      Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago
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      Hill, Linda A. "Amelia Rogers at Tassani Communications (A)." Harvard Business School Case 492-034, February 1992. (Revised March 1995.)
      • January 1992
      • Teaching Note

      MCI Communications Corporation (1983) TN

      By: Richard S. Ruback
      Teaching Note for (9-284-057). View Details
      Keywords: Financing and Loans; Growth and Development Strategy; Debt Securities; Risk and Uncertainty; Monopoly; Communications Industry
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      Ruback, Richard S. "MCI Communications Corporation (1983) TN." Harvard Business School Teaching Note 292-077, January 1992.
      • 1992
      • Book

      Strategic Marketing Management

      By: R. J. Dolan
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      Dolan, R. J., ed. Strategic Marketing Management. Boston: Harvard Business School Press, 1992.
      • December 1991 (Revised October 1998)
      • Case

      Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

      By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
      Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details
      Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry
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      Pisano, Gary P., Steven C. Wheelwright, and Jonathan West. "Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991." Harvard Business School Case 692-056, December 1991. (Revised October 1998.)
      • 1991
      • Book

      Global Marketing Management

      By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
      Keywords: Globalization; Marketing; Management
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      Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
      • November 1991 (Revised January 1997)
      • Case

      Motorola, Inc.: Bandit Pager Project (Abridged)

      By: Steven C. Wheelwright
      Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details
      Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry
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      Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project (Abridged)." Harvard Business School Case 692-069, November 1991. (Revised January 1997.)
      • November 1991 (Revised April 1994)
      • Case

      Nucleon, Inc.

      By: Gary P. Pisano
      Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details
      Keywords: Factories, Labs, and Plants; Entrepreneurship; Health Testing and Trials; Rights; Product Development; Production; Partners and Partnerships; Research and Development; Biotechnology Industry
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      Pisano, Gary P. "Nucleon, Inc." Harvard Business School Case 692-041, November 1991. (Revised April 1994.)
      • November 1991 (Revised September 1993)
      • Case

      Oak Industries Inc.

      By: William A. Sahlman and Burton C. Hurlock
      Describes Bill Antle's proposed restructuring plans for Oak Industries, a company composed of nine divisions which seem to be experiencing operating difficulties. During the last ten years the company has been involved in a number of acquisitions and divestitures, as... View Details
      Keywords: Entrepreneurship; Business or Company Management; Operations; SWOT Analysis; Organizational Structure; Restructuring; Financial Management; Acquisition; Financial Markets
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      Sahlman, William A., and Burton C. Hurlock. "Oak Industries Inc." Harvard Business School Case 292-086, November 1991. (Revised September 1993.)
      • November 1991 (Revised June 1997)
      • Case

      Micom Caribe (A)

      By: David M. Upton and Joshua D. Margolis
      Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
      Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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      Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
      • November 1991 (Revised December 1996)
      • Case

      Pressco, Inc.--1985

      By: William E. Fruhan Jr.
      A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
      Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America
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      Fruhan, William E., Jr. "Pressco, Inc.--1985." Harvard Business School Case 292-085, November 1991. (Revised December 1996.)
      • November 1991 (Revised October 1993)
      • Supplement

      British Airways: ""Go for It, America!"" Promotion (B)

      By: Stephen A. Greyser
      Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
      Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
      • October 1991 (Revised June 1996)
      • Case

      Lotus MarketPlace: Households

      By: Lynn S. Paine
      Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details
      Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry
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      Paine, Lynn S. "Lotus MarketPlace: Households." Harvard Business School Case 392-026, October 1991. (Revised June 1996.)
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