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Show Results For
- All HBS Web
(18,703)
- People (25)
- News (3,195)
- Research (12,512)
- Events (103)
- Multimedia (284)
- Faculty Publications (10,411)
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- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better... View Details
- 01 Dec 1997
- News
A Piece of the Action
which HBS faculty are already studying. While one faculty member, for example, might look at the role that stock options played in a company that failed after it went public, another might investigate how a medical device company marketed... View Details
Keywords: Susan Young
- 01 Sep 2015
- News
The Business of Love
thinking,” Kang said to laughter. “It’s another online dating site.” But VC firms have shown a great deal of interest—almost $150 million worth since early 2010—in the revitalized online dating sector, which market research company... View Details
Keywords: April White
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write... View Details
- 18 Jul 2014
- News
Team Players
"I'll take that bet." Despite having come off a solid win as chief marketing officer of the NY/NJ Super Bowl Host Committee, Amy Aronoff Blumkin (MBA 1988), isn't talking about football. She's recounting what she told her boss at AT&T... View Details
- 24 Apr 2014
- News
Bringing a global perspective to corporate Australia
Peter Bohn (MBA 1998), managing director of the retail chain Diva in Eastern Europe, talks about the advantages of having a global business perspective. (Published April 2014) View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
utility vehicles and tractors for the Indian market in the 1950s. Today, it is a $6.6 billion enterprise involved in many activities, including information technology, logistics, infrastructure development, and financial services, as well... View Details
- 15 Apr 2020
- News
Money Matters
For millennials, who were born between 1981 and 1996, this is likely their first encounter with the kind of market turmoil we're experiencing right now. In "How to Cope if You Haven't Experienced Market... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
advantage of lax monitoring to build corporate empires with little strategic coherence, producing commensurately lackadaisical results. I do believe, however, that with the abandonment of the professionalization project and the idea that managers — not shareholders,... View Details
- 17 Apr 2019
- News
Give It to Me Straight
the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
- 01 Sep 2008
- News
Looking to the Majors
Portland-Vancouver, the 23rd-largest TV market in the country, is most suitable for a Major League Soccer franchise. “You’re talking about one of the best soccer markets in the country and bringing in a... View Details
- 01 Dec 2003
- News
Marriage, Inc.
The census figures tell the story: In the 35-plus age bracket, there are 28 million single women but only 18 million single men. For today’s mature single woman looking to get hitched, the approach must be proactive, methodical, and targeted — not unlike a View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
Gifts to the HBS Fund support a wide range of people and programs like this. Professor Mike Toffel lays out the scenario: JUUL is the e-cigarette market leader—its revenue grew from $200 million to $1 billion between 2017 and 2018. But... View Details
- 01 Mar 2010
- News
Alumni Books
market capitalization. The book examines how misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse their stocks perform. The Elements of Investing by Burton G. Malkiel... View Details
- 24 Apr 2014
- News
Giving back makes a community stronger
Felicia Lipson (AB 1984, MBA 1988), marketing consultant, talks about giving back to her community and working with other women in business and politics. (Published April 2014) View Details
- 01 Jun 2008
- News
The Prophet of Start-Ups
General Motors morphed into a nation driven by small and nimble venture-backed start-ups such as Digital Equipment Corporation, Intel Corporation, Microsoft, Starbucks, and many others. Ever since, those small, innovative companies have created new View Details
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
AwesomenessTV was sold to NBCUniversal, the timing was right. “I was wearing many hats at the studio — from business development to finance to marketing and operations. I learned a lot on the job, but thought an HBS education would... View Details