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      • September 1997 (Revised October 1997)
      • Case

      Bayer AG (A)

      By: John A. Quelch
      Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
      Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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      Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
      • September 1997 (Revised November 1997)
      • Case

      Siam Cement Group,The: Corporate Philosophy (A)

      By: Lynn S. Paine and Prompilai Khunaphante
      In the face of Thailand's 1990 cement shortage, managers at Siam Cement Co., Thailand's largest cement provider, must decide how to allocate available supply and whether to attempt to uphold government-controlled prices among the company's agents. At issue is the... View Details
      Keywords: Business or Company Management; Corporate Social Responsibility and Impact; Resource Allocation; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand
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      Paine, Lynn S., and Prompilai Khunaphante. "Siam Cement Group,The: Corporate Philosophy (A)." Harvard Business School Case 398-018, September 1997. (Revised November 1997.)
      • September 1997 (Revised November 1997)
      • Teaching Note

      Cleveland Turnaround, The: Case and Video TN

      By: James E. Austin
      Teaching Note for (9-796-151), (9-796-152), (9-796-153), (9-796-154), and (9-797-501). View Details
      Keywords: Social Enterprise; Government Administration; Business and Community Relations; Business and Government Relations; Crisis Management; Corporate Accountability; Economic Sectors; Problems and Challenges; Opportunities; Development Economics; Leadership; Partners and Partnerships
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      Austin, James E. "Cleveland Turnaround, The: Case and Video TN." Harvard Business School Teaching Note 798-029, September 1997. (Revised November 1997.)
      • September 1997 (Revised October 1997)
      • Case

      Emmet Stephenson: Profile of an Entrepreneur

      By: Ashish Nanda
      Profiles the career of a Emmet Stephenson, the founder of over a dozen successful companies, as a model of entrepreneurship and management. View Details
      Keywords: Business or Company Management; Entrepreneurship; Personal Development and Career
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      Nanda, Ashish, Ed Zschau, and Georgia Levenson. "Emmet Stephenson: Profile of an Entrepreneur." Harvard Business School Case 898-049, September 1997. (Revised October 1997.)
      • September 1997 (Revised March 2000)
      • Case

      Circles

      By: William A. Sahlman and Jon Biotti
      Janet Kraus and Kathy Sherbrooke started a resource and referral company specializing in helping busy people get things done. Issues include financing and product and marketing strategy. View Details
      Keywords: Marketing Strategy; Resource Allocation; Financing and Loans; Business Startups; Service Industry; United States
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      Sahlman, William A., and Jon Biotti. "Circles." Harvard Business School Case 898-043, September 1997. (Revised March 2000.)
      • September 1997 (Revised May 1999)
      • Case

      Automated Intelligence Corporation

      By: James K. Sebenius and David T. Kotchen
      Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
      Keywords: Information Technology; Valuation; Research and Development; Stock Shares; Negotiation Process; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota
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      Sebenius, James K., and David T. Kotchen. "Automated Intelligence Corporation." Harvard Business School Case 898-045, September 1997. (Revised May 1999.)
      • September 1997 (Revised May 1999)
      • Case

      Precision Controls, Inc.

      By: James K. Sebenius and David T. Kotchen
      Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
      Keywords: Information Technology; Valuation; Research and Development; Negotiation Process; Stock Shares; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota
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      Sebenius, James K., and David T. Kotchen. "Precision Controls, Inc." Harvard Business School Case 898-046, September 1997. (Revised May 1999.)
      • August 1997 (Revised June 1999)
      • Case

      Providian Trust: Tradition and Technology (A)

      By: F. Warren McFarlan and Melissa Dailey
      A major trust company attempts to implement a major software system while simultaneously reengineering business processes. Providian Trust, a previously non-IT intensive organization, must completely reposition its management of technology to deal with IT's new... View Details
      Keywords: Change Management; Financial Institutions; Business Processes; Organizational Change and Adaptation; Information Technology; Applications and Software; Financial Services Industry
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      McFarlan, F. Warren, and Melissa Dailey. "Providian Trust: Tradition and Technology (A)." Harvard Business School Case 398-008, August 1997. (Revised June 1999.)
      • July 1997
      • Case

      Walt Disney's Dennis Hightower: Weaving Together the European Operations

      By: Ashish Nanda
      The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details
      Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe
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      Nanda, Ashish. "Walt Disney's Dennis Hightower: Weaving Together the European Operations." Harvard Business School Case 898-026, July 1997.
      • July 1997 (Revised December 1997)
      • Case

      Allentown Materials Corporation: The Electronic Products Division (A)

      By: Michael Beer
      A division of Allentown Materials Corp. has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction, and morale is low. The cause of these problems is found in a change in... View Details
      Keywords: Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation; Electronics Industry
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      Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (A)." Harvard Business School Case 498-023, July 1997. (Revised December 1997.)
      • July 1997
      • Teaching Note

      First Year Marketing Module Summary: Evolution of Marketing TN

      By: John A. Deighton
      Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
      Keywords: Forecasting and Prediction; Learning; Information; Marketing
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      Deighton, John A. "First Year Marketing Module Summary: Evolution of Marketing TN." Harvard Business School Teaching Note 598-017, July 1997.
      • July 1997 (Revised February 1998)
      • Case

      Aladdin Knowledge Systems

      By: John A. Quelch
      The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
      Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe
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      Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
      • June 1997 (Revised March 2001)
      • Case

      Genset Initial Public Offering (A)

      By: Paul A. Gompers and Jeffrey M. Anapolsky
      Pascal Brandys, founder and CEO of Genset, must decide whether to take this young biotechnology company public. If so, should he do a dual offering in both France and the U.S.? The case also explores the business models in genomics research. View Details
      Keywords: Business Model; Initial Public Offering; Genetics; Going Public; Management Teams; Biotechnology Industry; France; United States
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      Gompers, Paul A., and Jeffrey M. Anapolsky. "Genset Initial Public Offering (A)." Harvard Business School Case 297-096, June 1997. (Revised March 2001.)
      • June 1997 (Revised May 1998)
      • Case

      Mobil USM&R (A1)

      By: Robert S. Kaplan
      First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
      Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
      • June 1997
      • Case

      Olympic Financial Ltd.

      By: Krishna G. Palepu and Sarayu Srinivasan
      Olympic Financial is a sub-prime lender in the auto financing industry. Several other financing companies have been wrought with accounting fraud and business mismanagement. Olympic's debt has been downgraded, and its stock has been denigrated although the company is... View Details
      Keywords: Business or Company Management; Crime and Corruption; Valuation; Financial Reporting; Credit; Financial Services Industry
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      Palepu, Krishna G., and Sarayu Srinivasan. "Olympic Financial Ltd." Harvard Business School Case 197-081, June 1997.
      • May 1997 (Revised July 1997)
      • Case

      Vermeer Technologies (C): Negotiating the Future

      By: Ashish Nanda
      The success of the Vermeer software offering suddenly transforms the start-up into a sought after company. After arduous negotiations, Vermeer management is faced with the choice of continuing as an independent company or being acquired by Microsoft or Netscape. View Details
      Keywords: Negotiation; Applications and Software; Decision Making; Acquisition; Business Startups; Business Strategy; Information Technology Industry
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      Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (C): Negotiating the Future." Harvard Business School Case 397-081, May 1997. (Revised July 1997.)
      • May 1997
      • Case

      CompUSA

      By: Krishna G. Palepu and Sarayu Srinivasan
      CompUSA was performing poorly until new management reorganized and redirected the business. Consequently, CompUSA became the top retailer in its industry. Management outlines its future plans. View Details
      Keywords: Restructuring; Change Management; Finance; Success; Performance Evaluation; Strategic Planning; Business Strategy; Computer Industry; Retail Industry; United States
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      Palepu, Krishna G., and Sarayu Srinivasan. "CompUSA." Harvard Business School Case 197-101, May 1997.
      • May 1997
      • Case

      Donna Karan International Inc.

      By: Krishna G. Palepu and Sarayu Srinivasan
      Designer Donna Karan takes her firm public. After eager anticipation from Wall Street, the stock loses 60% of its value. This case addresses the questions: Is Karan's company ready to undertake responsibilities of being public? Is the company's strategy sustainable?... View Details
      Keywords: Public Equity; Stock Shares; Financial Strategy; Corporate Accountability; Corporate Social Responsibility and Impact; Outcome or Result; Going Public; Business Strategy; Valuation; Fashion Industry
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      Palepu, Krishna G., and Sarayu Srinivasan. "Donna Karan International Inc." Harvard Business School Case 197-077, May 1997.
      • May 1997 (Revised May 1998)
      • Case

      Progressive Corporation

      By: Michael E. Porter and Nicolaj Siggelkow
      Progressive is a leader in providing nonstandard (high-risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to... View Details
      Keywords: Insurance; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Business Strategy; Competition; Competitive Strategy; Auto Industry; Insurance Industry; United States
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      Porter, Michael E., and Nicolaj Siggelkow. "Progressive Corporation." Harvard Business School Case 797-109, May 1997. (Revised May 1998.)
      • May 1997 (Revised March 1998)
      • Case

      Teradyne: Managing Strategic Change

      By: Joseph L. Bower
      Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a... View Details
      Keywords: Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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      Bower, Joseph L. "Teradyne: Managing Strategic Change." Harvard Business School Case 397-113, May 1997. (Revised March 1998.)
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