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Show Results For
- All HBS Web
(3,621)
- People (15)
- News (952)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,508)
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
- 01 Jun 2023
- News
Action Plan: Net Proceeds
than 1,500 jobs and became a movement the locals nicknamed ramase lajan (“picking up money” in Haitian Creole), as they came to see plastic as a resource instead of garbage. Not surprisingly, Goodwin learned that demand from View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
where anyone can contribute to create a “win-win” business together. When I joined Sanrio in 2008, our market cap was about $500 million. Now it’s closer to $3.5 billion, with $750 million in sales and an operating profit just over $200... View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
Keywords: Martha Lagace
Charles A. Heimbold, Jr.
Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where it holds... View Details
Keywords: Healthcare
- 08 Nov 2016
- First Look
November 8, 2016
Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
Alvarez, and research associate Dan Greenberg (Harvard MBA 2012). Their new book Retail Revolution: Will Your Brick-and-Mortar Store Survive?, predicts, among many other things, the continuing decline of major brick View Details
- September 2020
- Teaching Note
Commonwealth Joe Coffee Roasters
By: Alexander J. MacKay
Teaching Note for HBS Case No. 719-451. View Details
- 20 Sep 2021
- Research & Ideas
How Much Is Freedom Worth? For Gig Workers, a Lot.
pointing to the mobile shift-swapping app used by employees of clothing retailer The Gap. The company piloted the app in its Old Navy stores and expanded it to all brands in 2018. The app “creates value,”... View Details
- 18 Oct 2021
- Blog Post
How Much is Freedom Worth? For Gig Workers, a Lot.
pointing to the mobile shift-swapping app used by employees of clothing retailer The Gap. The company piloted the app in its Old Navy stores and expanded it to all brands in 2018. The app “creates value,”... View Details
Keywords: Consumer Products
Charles R. Walgreen
Though Walgreen was trained as a pharmacist, he was an equally astute businessman. Walgreen personally manufactured some of his drugs in order to be able to maintain profitable low prices, and he also offered Walgreens View Details
Keywords: Retail
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more... View Details
- Career Coach
Philippe Taieb
Philippe (HBS '99) has been a Coach at HBS since 2006. He has been fortunate to work with scores of MBA Students and Alumni having a wide array of backgrounds (e.g. Investment Management, Consulting, Entrepreneurship, General Management,... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy... View Details
Keywords: Julia Hanna
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://cb.hbsp.harvard.edu/cb/product/809009-PDF-ENG Red Tomato: Keeping It Local Jose Alvarez, Mary Shelman, and Laura WinigHarvard Business School Case 510-023 This case describes the operating model and... View Details
Keywords: Martha Lagace
Gilbert Colgate
Colgate merged with the Peet Company and B. J. Johnson, maker of Palmolive soap, the largest selling soap brand in America in the early 1900s. Colgate led the newly merged Colgate, Palmolive-Peet Company... View Details
Keywords: Personal Care & Home Products
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
to spur innovation and creativity, and to improve the branding and reputation of their organization. Intentionality: Even in the most casual... View Details
Keywords: Re: Boris Groysberg
- Web
How Student-Proposed Internships Can Create Value - Recruiting
fashion brand Anine Bing began with inspiration—and a bold outreach. Founded in 2012, Anine Bing is a contemporary women’s fashion brand that blends European simplicity with California energy. Known for its... View Details