market research - Publications - Faculty & Research

11 Sep 2012
First Look

First Look: September 11

decreases the compassion that individuals express to others in need, that this effect is mediated by dampened feelings of empathy and heightened perceptions of unprofessionalism, and that it is circumscribed to bad news that has economic implications. We discuss... View Details

Keywords: Sean Silverthorne

06 Nov 2012
First Look

First Look: November 6

understood and managed. The key to success? Incentives. Fortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature-until now. By using... View Details

Keywords: Sean Silverthorne

Web

Charts & Statistics - Leadership

walks on the moon Color TV market grows Microchips expand possibilities in electronics industry Integrated circuit boards replace transistor technology First ATM installed Influence: Medium 70 1970 s 19 Beginning of biotech industry... View Details

03 Jun 2014
First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods... View Details

Keywords: Sean Silverthorne

16 Dec 2014
First Look

First Look: December 16

money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in behavioral decision research where people have two distinct modes of... View Details

Keywords: Sean Silverthorne

Web

2024 Reunion Presentations - Alumni

economic research has examined the influence of policy movements on bank lending behavior, capital flows, and market responses in the public sector, the private equity industry—despite its substantial size... View Details

Profile

Melcolm Ruffin

through his high school education, he came across an article in ESPN Magazine about sports management that listed specialty undergraduate programs. Melcolm conducted his "own research and due diligence," selecting the University... View Details

Keywords: Entertainment/Media

22 May 2012
First Look

First Look: May 22

products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets require a process optimized for control and efficiency. In... View Details

Keywords: Sean Silverthorne

20 Apr 2010
First Look

First Look: April 20

built brands that shaped perceptions of beauty and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty,... View Details

Keywords: Martha Lagace

05 Jul 2011
First Look

First Look: July 5

Working PapersTo Groupon or Not to Groupon: The Profitability of Deep Discounts Authors:Benjamin Edelman, Sonia Jaffe, and Scott Duke Kominers Abstract We examine the profitability and implications of online discount vouchers, a new View Details

Keywords: Sean Silverthorne

2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

01 Mar 2018
News

Every Trick in the Book

bookselling industry, is growing. The American Booksellers Association counted 2,321 physical independent bookstores in the United States in 2017—40 percent more than there were in 2009. Raffaelli, who has also researched what he calls... View Details

Keywords: April White

15 Mar 2016
First Look

March 15, 2016

planned to market internationally, had the potential to disrupt the global grocery retail market. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516059-PDF-ENG Harvard Business School Case 516-057 COFCO In 2015, COFCO,... View Details

08 Jun 2010
First Look

First Look: June 8

and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in... View Details

Keywords: Martha Lagace

Web

Power and Influence for Positive Impact | HBS Online

conversations. Juliana Casale Head of Marketing at Crazy Egg HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career. Corina Cristea Lavoie Corporate Services... View Details

08 Dec 2015
First Look

December 8, 2015

market failures that may arise. We explore these challenges and suggest an updated regulatory framework that is sufficiently flexible to allow software platforms to operate and deliver their benefits, while ensuring that service... View Details

Keywords: Sean Silverthorne

John C. Mulliken

Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor. Father of two, husband, sailor, hiker, and aspirational road biker.

John is a senior lecturer in the... View Details

08 Sep 2010
First Look

First Look: September 8, 2010

adult decision maker. Finally, we list a set of open questions that could be profitably addressed by future research. Social Preferences and Strategic Uncertainty: An Experiment on Markets and Contracts Authors:Marco Piovesan, Antonio... View Details

Keywords: Sean Silverthorne

20 Nov 2012
First Look

First Look: November 20

reviewed and directions for further research are discussed. How Concentrated Is the U.S. Advertising and Marketing Services Industry: Myth vs. Reality? Authors:Alvin J. Silk and Charles King III... View Details

Keywords: Sean Silverthorne

October 2013
Article

Corporate Venturing

By: Josh Lerner

For decades, large companies have been wary of corporate venturing. But as R&D organizations face pressure to rein in costs and produce results, companies are investing in promising start-ups to gain knowledge and agility. The logic of corporate venturing is... View Details

Keywords: Venture Capital; Knowledge Acquisition; Corporate Strategy; Research and Development; Business Startups; Innovation and Invention

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