customer relationship management - Publications - Faculty & Research

Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry

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July 1976 (Revised April 1983)
Case

Corning Glass Works: The Electronic Products Division (A)

By: Michael Beer

Describes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient... View Details

Keywords: Business Divisions; Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation

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September 1974 (Revised June 1986)
Case

William D. Ruckelshaus and the Environmental Protection Agency

By: Joseph L. Bower

Keywords: Government Administration; Environmental Sustainability; Business and Government Relations; United States

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1972
Book

Managing Group and Intergroup Relations

By: J. W. Lorsch and Paul R. Lawrence

Keywords: Management Analysis, Tools, and Techniques; Groups and Teams

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October 1971 (Revised September 1983)
Case

Sturdivant Electric Corp.

By: Richard L. Nolan

A unit manager on a field computer installation job is faced with recurring conflict between a programmer and his immediate supervisor. View Details

Keywords: Planning; Rank and Position; Problems and Challenges; Conflict and Resolution; Attitudes; Jobs and Positions; Management Teams; Managerial Roles; Public Relations Industry; Computer Industry

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1965
Article

Group Decision Making: A Report of an Experimental Study

By: Joseph L. Bower

When a group of people must decide on some one action, such as where shall we go out to dinner, or in an investment club which stock shall we buy, how do the individual members come to a decision that affords the best resolution of the question at hand for the group as... View Details

Keywords: Groups and Teams; Decision Making; Conflict Management

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Research Summary

By: Ashish Nanda

Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

Research Summary

Background

By: Gerald Zaltman

A major theme underlying most of Gerald Zaltman's research concerns the representation of thought. This includes how managers and customers represent their thinking to others and how they represent ideas and knowledge given to them. This theme finds expression in a... View Details