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  • March 2025 (Revised April 2025)
  • Case

Perplexity: Redefining Search

By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
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Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
  • 08 Mar 2016
  • First Look

March 8, 2016

approaches can be reconciled through the Lean Strategy process, which ensures that startups innovate in a disciplined fashion and make the most of their limited resources by knowing "what not to do." Deliberate strategy sets the... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of... View Details
Keywords: Martha Lagace
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

Microsoft—and some of his colleagues were on a flight to Austin, Texas, where they had an appointment with Michael Dell, CEO of Dell Computer. The purpose of the visit was to... View Details
Keywords: Martha Lagace
  • 21 Jun 2004
  • Research & Ideas

Racial Diversity Pays Off

white counterparts." Ely's contribution, he went on to explain, is in developing theory about when and under what circumstances diversity leads to process gains or losses. The questions she asks, he said, include: How do... View Details
Keywords: by Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

non IT-intensive industries after 1995, reversing the previous trend. The combination of increased turbulence and concentration, especially among IT-intensive industries, is consistent with recent theories... View Details
Keywords: Martha Lagace
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

tenure as head of OnStar, one of his former employees, now a second-year student at HBS, enrolled in a relatively new course called Building and Sustaining a Successful Enterprise, taught by Christensen. The... View Details
Keywords: by Carmen Nobel; Auto
  • 28 Apr 2015
  • First Look

First Look: April 28

Abstract—Theories of status rarely address unearned status gain-an unexpected and unsolicited increase in relative standing, prestige, or worth, attained not through individual effort or achievement, but from a shift in organizationally... View Details
Keywords: Sean Silverthorne
  • June 2024
  • Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
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Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
  • 02 Jul 2001
  • What Do You Think?

Built to Last or Bought to Sell?

stimulated by advocates of agency theory over the past two decades. And it brings to mind the old Milton Friedman axiom that the business of business is to make money... View Details
Keywords: by James Heskett
  • 05 Mar 2001
  • What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

does this theory imply about the employment contract? ... I believe that many people join organizations to be part of something, to make a contribution, and to be a valued member View Details
Keywords: by James Heskett
  • 02 Jan 2019
  • What Do You Think?

SUMMING UP: Do We Need an Artificial Intelligence Czar?

inputs to machine learning and the creation of artificial intelligence. Each of these related fields of activity and opportunity encompasses a... View Details
Keywords: by James Heskett; Technology
  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

1970s, nearly all Xerox copiers were leased, with revenues dependent on per-copy royalties. If the machines malfunctioned, it was in Xerox's best interests to get there as fast as possible and keep the View Details
Keywords: by James Heskett
  • 11 Jul 2011
  • Research & Ideas

Non-competes Push Talent Away

research team investigated whether the results would change if they excluded all the data related to inventors who moved to California. Indeed, even without the pull of Silicon Valley, the brain drain theory... View Details
Keywords: by Carmen Nobel; Technology
  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

of past successes to predict that more successes are in store. The theory in use is that if you find someone with a track record and with the right-stuff attributes, then he or she can successfully manage... View Details
Keywords: by Michael Raynor
  • 19 Jul 2004
  • Research & Ideas

Your Customers: Use Them or Lose Them

Frei. Their customers are better off and the organizations earn a disproportionate share of the profits over their competitors. Frei, who spoke with HBS alumni on June 4 in a session titled "Capitalizing on the Power View Details
Keywords: by Martha Lagace
  • 01 Feb 2000
  • Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

managers put into practice in the late 1980s and 1990s. Most recently, we have tried to develop a holistic view of how performance measurement and control systems function in the new economy. A considerable amount View Details
Keywords: Re: Robert Simons
  • 23 Aug 2004
  • Research & Ideas

New Challenges for Long-Term Investors

Is there a single best investment allocation strategy for the long-term investor? Some theories favor a one-portfolio-for-all investors approach, emphasizing a best-mix-of-assets program. The more traditional approach, which developed out... View Details
Keywords: by Ann Cullen
  • October 2024
  • Case

Reed Group and Succession in a Family Business: An Impossible Job to Fill?

By: Lauren H. Cohen and Tonia Labruyere
James Reed had taken over Reed Group, the recruitment and career services company his father had founded and built, in 1994. He was now reflecting on succession planning and other challenges that lay ahead: with no obvious choice among his family members, he needed to... View Details
Keywords: Charity; Succession Planning; Family Business; Values and Beliefs; Management Succession; Mission and Purpose; Family Ownership; Philanthropy and Charitable Giving; Family and Family Relationships; Recruitment; AI and Machine Learning; Employment Industry; United Kingdom; London
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Cohen, Lauren H., and Tonia Labruyere. "Reed Group and Succession in a Family Business: An Impossible Job to Fill?" Harvard Business School Case 825-084, October 2024.
  • 08 Nov 2024
  • Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also challenges to lives and... View Details
Keywords: by John Macomber; Green Technology; Energy
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