Social Marketing - Publications - Faculty & Research

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

Silicon Valley dot-comers. This seemed to be everybody's idea of success. A Nation Rethinks Success After the market crash in 2000, there was talk that Moore's Law had reached its theoretical limits and perhaps the pace of innovation... View Details

Keywords: by Laura Nash & Howard Stevenson

23 Feb 2011
First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details

Keywords: Sean Silverthorne

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

Lawrence (MBA '87), a marketing consultant and professor at Boston University, says, "Spirituality should not be confused with 'religion.' To me, spirituality is simply having a sense of inner calm and a willingness to reflect... View Details

Keywords: by Marguerite Rigoglioso

07 Apr 2008
Research & Ideas

The Debate over Taxing Foreign Profits

lost. Concretely, imagine that Cummins is bidding on that operation in Germany and so is Mitsubishi. If Cummins is the higher productivity owner, it should win that auction in order to maximize social welfare. But tax systems can distort... View Details

Keywords: by Sean Silverthorne

16 Dec 2014
First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details

Keywords: Sean Silverthorne

07 Jul 2009
First Look

First Look: July 7

corporate environmental ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental ratings issued by a prominent independent... View Details

Keywords: Martha Lagace

October 2019
Case

GRIT Fitness

By: Lynda M. Applegate and Olivia Hull

In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details

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