Filter Results:
(3,139)
Show Results For
- All HBS Web
(3,139)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
Show Results For
- All HBS Web
(3,139)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted local consumers. When Lauder... View Details
- 01 Nov 2024
- In Practice
Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times
From tech to media to management consulting firms, layoffs are back. Downsizing during a healthy economy can help lay the foundation for efficient growth or make space for new roles that harness newer technology, such as artificial... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new... View Details
Keywords: Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
abstract available. Purchase this case:http://hbr.org/search/213051-PDF-ENG Kirkpatrick Corporation Hawkins, David F. Harvard Business School Case 113-070 No abstract available. Purchase this case:http://hbr.org/search/113070-PDF-ENG Social View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
“Bookstores have become sophisticated at building a social media presence,” Raffaelli says. “Many owners have hired online specialists to extend the conversation outside the four walls of the bookstore itself.” Victims of their own... View Details
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
exponentially increasing the speed and flow of that information, making the system that much more transparent. And we have social media restoring democracy with free speech. Before all of this, the information flow was much more... View Details
Keywords: Re: George Serafeim
- 06 Oct 2014
- Research & Ideas
Why Businesses Need a Language Strategy
which English is spreading is unprecedented and staggering” A: Lingua francas have existed for centuries. English has become the global business language mostly in the last 30 years. Linguists believe it's the fastest spreading language in human history because of... View Details
Keywords: Re: Tsedal Neeley
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily move assets among their accounts at different firms. No... View Details
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
exaggerated swings in attitudes and markets. How are new technologies affecting organizations? Are "tech cliques" forming around such media as Facebook, YouTube, and now Twitter? How does that affect the transfer of information... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
rate—a stark reminder of the perils of owning intellectual property in China at that time. Turning to the Internet itself, and particularly to content-sharing sites, the matter of ownership is challenged in a different way. Content produced by news View Details
Keywords: by Jim Heskett
- 20 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Technology
your company has faced challenges, address them with students head on. “Technology companies are in the forefront of news and media and as such they really need to be transparent and think about their messaging to students. How are you... View Details
Keywords: Technology
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
talents within the business world, Mendoza joined the HBS A cappella group, Heard on the Street, and the HBS Sound Society, a spinoff of the Entertainment Media Club focused on the music industry, which gave her more opportunities to... View Details
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
questions come up and new questions about the evolving landscape come up,” he says, “we’re hoping to keep asking in rapid fire questions to small business owners to help guide the policy and managerial discussions.” About the Author Kristen Senz is a writer and social... View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
Galasso wanted to see if the sustained media attention would have a positive effect on pushing safety-related innovation in diagnostic devices using radiation. To judge that, they examined new patent applications filed after the news of... View Details
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in eBooks & audiobooks. Plus... View Details
Keywords: by James Heskett
- 14 Apr 2014
- Research & Ideas
Difficulties for Women Bridging Racial, Generational, and Global Divides
adopted a no-telecommuting policy a month after Yahoo! did, and male CEO Hubert Joly faced significantly less media coverage for the move. Sheppard presented findings from several experiments exploring the perception that women are... View Details
Keywords: by Carmen Nobel
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
of Leading Innovation, was written by Hill, the Wallace Brett Donham Professor of Business Administration, with Greg Brandeau, former CTO of The Walt Disney Studios and current COO/president of Media Maker; Emily Truelove, a PhD candidate... View Details
Keywords: by Kim Girard
- Profile
Michael R. Bloomberg
globe. In 1990, not content to stick with the status quo, Bloomberg created Bloomberg News. The global 24-hour business and financial media company offers television, radio, print outlets such as Bloomberg Businessweek, and a newswire... View Details
- 01 Oct 1997
- News
Doing Something Real
Federation of America Award for Media Service. His most recent book,My Vast Fortune, due out this month, is a memoir that recalls some of his greatest adventures and misadventures with money. It includes accounts of another facet of... View Details
Keywords: Andrew Tobias (MBA '72)