Marketing Communications - Publications - Faculty & Research

07 Aug 2000
Research & Ideas

The Business of Biotech

Lately, competition in the biotech industry has become more heated than ever, as a steadily increasing number of companies enter a market that, despite its risky nature, has the potential for enormous rewards in the future. "It may... View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

May 2018
Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble

Citation

Educators

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

workplace. Across six studies, we found convergent evidence that emotional acknowledgment led to greater perceptions of costliness, and in turn, to higher evaluations of trust.” Working Papers Deregulation, Market Power, and Prices:... View Details

03 Jul 2018
What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

one of “empower(ing) every person and every organization on the planet to achieve more.” He was quoted as saying, “My mission is to put empathy at the center of everything I pursue—from the products we launch, to the new markets we enter,... View Details

Keywords: by James Heskett; Computer; Technology

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

disadvantage; in fact, the opposite can be true. Finally, an independent national organization has grown out of my 1995 HBR article "The Competitive Advantage of the Inner City," which is included in this collection. I find that the only sustainable solution... View Details

Keywords: Re: Michael E. Porter

30 Sep 2021
Blog Post

Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

Dick’s Sporting Goods internship program provided to senior-level leaders in the company. In addition to working with the SVP and presenting to the CEO, over the course of the summer, she met with the Chief Communications Officer, the... View Details

Keywords: Retail

18 Nov 2002
Research & Ideas

Enterprising Women—a History

business, she said. Koehn focused on the subject of women entrepreneurs, citing HBS professor Howard Stevenson's definition of entrepreneurship as the "relentless pursuit of opportunity beyond resources currently controlled." She said that looking at women... View Details

Keywords: by Laura Linard

30 Oct 2018
News

Paths of Victory

Competition had on their business. Parker Treacy (MBA 2012) Founder of Cobli, 2016 Alumni Track Grand Prize Winner Cobli, based in Brazil, is a vehicle fleet logistics business tapping into the South American market of 50 million... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

01 Apr 2002
News

Charting the Luminary Leadership in Professional Service Firms

dependent on their star talent and its motivation and productivity. As our economy shifts more toward “knowledge workers,” we believe that professional service firms will be a model for many other types of businesses — from technology to health care to View Details

Keywords: professional service firms; Publishing Industries (except Internet); Information

Web

Online Transforming Customer Experiences Course | HBS Online

content of the course to be extremely informative and applicable to the real challenges of being a leader. I loved the frameworks and the case study model of the course, and I thought the course was very manageable on top of a full-time job." Abby Katz Senior View Details

16 Sep 2008
First Look

First Look: September 16, 2008

Working PapersMarket Reaction to the Adoption of IFRS in Europe Authors:Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines the European stock market reaction to sixteen events... View Details

01 Mar 2025
News

Heartland

Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details

Keywords: Julia Hanna; photos by Vance Jacobs. OPEN CONCEPT: Lambert at Quail Ridge Dairy in Fort Morgan, Colorado.

20 Aug 2014
News

With No Time to Lose

ALS is a good investment for them, the market forces will do more than all the ALS foundations worldwide can do in decades.” Using a prize model, Prize4Life essentially “pays for results,” says Kremer’s friend, classmate, and board member... View Details

Keywords: Margie Kelley

01 Oct 1996
News

Lasting Impressions

feelings and attitudes. "It encouraged me to be more independent," Belkin continues. "In a way, I think it fertilized my entrepreneurial leanings. I also believe it made me more community oriented. As a result, I wanted to take what was... View Details

Keywords: Deborah E. Blagg

24 Sep 2001
Research & Ideas

Why the Internet Doesn’t Change Everything

some remote authorities (the U.S. Federal Communications Commission, the European Commission's DG IV) who claim to be patrolling the area, but everyone knows that their guns are not loaded. For cyberspace, it seems, is a lawless realm, a... View Details

Keywords: by Debora L. Spar

17 Jul 2012
First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details

Keywords: Sean Silverthorne

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

and projector into the churches, community centers, and schools of Harlem to show residents the goods and services available on the Internet. "We're trying to show them that this stuff is relevant to you because you can find a way to... View Details

Keywords: by Dina Gerdeman

03 Dec 2015
Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

plants per year) across all major markets by 2030. All of this will require true innovation in reactor designs, fast-cycle development, physical stress testing, manufacturing/servicing, fuel processing, waste disposal, and even financing.... View Details

Keywords: by Joseph Lassiter; Energy

11 Apr 2017
First Look

First Look at New Research, April 11

resulting from correlated discount rate shocks has a much more muted effect on long-run portfolio risk and on the willingness of long horizon investors to hold risky assets. Correlated cash flow shocks imply that markets tend to move... View Details

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

was what led Ira Fishman in this direction. Fishman worked in the Clinton administration as Counsel and Director of the Task Force on Education at the Federal Communications Commission and founding CEO of the nonprofit E-Rate program that... View Details

Keywords: by Carla Tishler; Education

Publications