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  • 03 Feb 2015
  • First Look

First Look: February 3

which focuses on three distinct relationship stages-awareness, surface contact, and mutuality-and suggests that the influence of familiarity on attraction depends on both the nature and the stage of the relationship between perceivers and... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2020
  • News

Impact: The Changing Nature of Work

Losing Strategy How Artificial Intelligence is Changing Business The Past Informs the Future of Work The Influence of Geography on Work and Innovation Q&A: Managing the Future of Work View Details
  • June 2023 (Revised November 2024)
  • Case

Albert Einstein: Changing the World

By: Robert Simons and Shirley Sun
This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed... View Details
Keywords: Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Power and Influence
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  • September 2008
  • Case

Adobe Systems: Working Towards a "Suite" Release (A)

By: David A. Thomas and Lauren Barley
The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details
Keywords: Management Analysis, Tools, and Techniques; Product Launch; Projects; Groups and Teams; Conflict Management; Power and Influence
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  • April 17, 2023
  • Article

Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice

By: Joseph Pacelli
Keywords: Cryptocurrency; Power and Influence; Investment; Governing Rules, Regulations, and Reforms; Investment Return; Consumer Behavior
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  • April 2017
  • Teaching Plan

An Intern's Dilemma (A) and (B)

By: Sandra J. Sucher
Teaching Plan for HBS Nos. 316-128 and 316-129. View Details
Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence
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  • Web

Cities, Structures, and Climate Shocks - Course Catalog

response, or recovery and when are these best used? How will capital markets, mortgages, property casualty insurance, and public health considerations, combined with data science, influence both investing and behavior? Where are the... View Details
  • 01 Jun 2014
  • News

Liberal Smarts

experience influence this decision to focus on liberal arts? I majored in visual and environmental studies and specialized in filmmaking, and I joke with my colleagues that I made up for my sins in liberal arts by getting a business... View Details
Keywords: Dan Morrell; Colleges, Universities, and Professional Schools; Educational Services
  • December 2023
  • Case

Robert McNamara: Changing the World

By: Robert Simons and Shirley Sun
This case traces the life of Robert McNamara from Harvard Business School to Ford Motor Company to the U.S. Department of Defense. McNamara excelled in every job along the way: becoming the youngest-ever professor at Harvard Business School, the first non-family... View Details
Keywords: Performance Measurement; Military; Leadership Development; Values and Beliefs; Personal Characteristics; Leadership Style; Success; Business and Government Relations; Power and Influence; Business Education; War
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  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Related
  • Web

Research in Action - Alumni

worldwide. Four faculty members talk about how they identify and explore the ideas that fuel their teaching and influence business practice. Taxation in a Global Context Professor Mihir Desai explains the origins of his research interests... View Details
  • 10 Aug 2015
  • News

Support for the Healers

currently run Schwarz Rounds in the UK. Point of Care offers Sandford the chance to use her business experience to maximize the impact of a small nonprofit with a large mission. “We're engaged in a space where we have a chance to View Details
  • 05 Dec 2013
  • News

Find Your Inner Mandela

Keywords: Nelson Mandela
  • 22 Sep 2015
  • Blog Post

Reflecting on 24 Years at Harvard

months when Mike Wheeler, who was a professor and mentor of mine at HBS, called to see if I wanted to teach Negotiations on a two-year appointment at HBS.  I left McKinsey on a leave-of-absence, fully intending to go back, but the excitement of the classroom, the... View Details
  • Student-Profile

Filippo Mezzanotti

research interests are broadly focused on corporate finance and political economics. Motivated by my interest in both of these fields, I am currently working on a project with a fellow student that will employ Italian data to understand how the institutional and... View Details
  • 01 Dec 2006
  • News

Not a Regular Joe

No, I really don’t. He never developed those characteristics that most of us associate with success. What he did do was keep striving to add even more value. Is Wilson’s influence still felt at Xerox today? Anne Mulcahy is the CEO at... View Details
Keywords: Lewis I. Rice; Joe Wilson; Xerox; Computer and Electronic Product Manufacturing; Manufacturing
  • 22 Jul 2015
  • Research & Ideas

Name Your Price. Really.

people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms.... View Details
Keywords: by Michael Blanding; Consumer Products
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

markets. Social Network Marketing: What Works? Published: July 27, 2009 Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key:... View Details
Keywords: by Sean Silverthorne
  • 01 Oct 2018
  • News

For the Greater Good

difference I can make in the world. My goal is not to make the most difference or put it on a competitive level or do the most what I can. But I try and be thoughtful and do something at whatever level that could have a positive influence... View Details
Keywords: Finance
  • 04 Apr 2019
  • News

Promoting Diversity at Sundance and Beyond

add to the texture of a village of creators who have the power to influence a huge global audience,” says Diamond, who is never one, as he puts it, “to just sit back and wait for progress to happen.” Diamond’s career-long engagement in... View Details