Publications

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January 2009
Teaching Note

HCL Technologies (A) (TN)

By: Tarun Khanna and Linda A. Hill

Teaching Note for [408004]. View Details

Keywords: Leading Change; Transformation; Competition; Globalized Markets and Industries; Employees; Computer Industry; Information Technology Industry; India

Web

Managing International Trade and Investment - Course Catalog

as they participate in and shape cross-border trade and investment. Career Focus This course should interest any student who plans to work for a firm with transnational interests or investments or students with significant interests in the View Details

May 1991 (Revised April 2008)
Case

The Japanese Facsimile Industry in 1990

Japanese firms dominate the facsimile machine industry, accounting for more than 90% of worldwide sales. This case explores the reasons for this dominance. View Details

Keywords: Globalized Markets and Industries; Industry Structures; Business and Government Relations; Competition; Telecommunications Industry; Japan

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR and internal challenges they pose. And then there is the mounting... View Details

Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Web

Compustat | Baker Library

Compustat Comprehensive financial databases by Standard & Poor's, containing price data for publicly traded companies, market information on important banks in the United States, and a wide range of technical data. Read More Compustat... View Details

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

borders. “When the global market comes to your doorstep,” he observes, “if you don’t have the same advantages—the synergies and scale that global networks bring—you’re not... View Details

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

firms-partly thanks to changes in labor regulations that made labor markets more flexible. Reforms were also effective at cutting red tape that prevented entrepreneurs from starting businesses. The number of days to start a business... View Details

Keywords: by George Serafeim

Fast Answer

Supply Chain: technologies

Where to find trends, issues, applications in the areas of supply chain technology? For market reports on supply chain technologies such as cold chain, application of AI/machine learning, software/platforms, etc. ... View Details

September 1988
Case

Honeywell, Inc.: International Organization for Commercial Avionics (B)

By: Frank V. Cespedes

Keywords: Change Management; Marketing; Global Range; Aerospace Industry

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25 Aug 2016
News

What Building a “Jeopardy!” Robot Taught IBM About Innovation

May 1988 (Revised March 1990)
Case

Matsushita Electric Industrial (MEI) in 1987

By: Christopher A. Bartlett and Sumantra Ghoshal

Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details

Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe